Aikido Your Business

Your business is constantly moving and changing. How do you deal with the changes that come your way? Do you push forward and use the momentum for success? Or do you become disorganized and loose focus.

If you’ve ever studied the practice of Aikido, you may notice some similarities with your business. Aikido is a Japanese art of self-defense that uses the opponent’s motions in their technique. One of the goals of Aikido is creating harmony. In the video below, Noah shares how your business and the practice of Aikido are more alike than you think and how you can apply the methodology to be successful. CONTINUE READING

How To Market Your Business On A Budget

With any small business, marketing is important. However, most business owners choose to invest less in marketing in favor of other areas. While you should always allot a portion of your budget to marketing, there are tactics you can utilize to lower the costs.

Digital marketing is where many small business owners turn when it comes to marketing on a budget. But, there are plenty of other ways you can invest your time and money to help your business grow. See what you can leverage to market your business on a budget. CONTINUE READING

Tips To Leave A Perfect & Professional Voicemail

The phone rings, rings again and then you hear the answering machine. Do you know what to say? This scenario is frequent for contractors who are trying to win the job. Crafting the perfect voicemail can help not only get you the call back but also win you the job.

However, this is easier said than done. Voicemails should be short and sweet, but should also express everything you need to say and more. If you want to start winning more jobs, it’s time to discover how you can leave a perfect and professional voicemail to potential customers. CONTINUE READING

Video: How To Make Your Business Stand Out

When customers are looking for a contractor, it’s likely they’ll be looking for more than one. While you may provide outstanding customer service and quality work, you must consider what will really differentiate you from other contractors.

When you’re bidding for a job, how does your company stand out among the rest? Creativity is key. In the video below, Noah shares his experience with a business that stood out to him and how you can utilize these tactics for your business. CONTINUE READING

Creating Leave-Behind Materials To Increase Leads

Big or small, whatever marketing efforts you put in to your business should show some ROI. While social media and email marketing are hot right now, that doesn’t mean there aren’t other marketing techniques you shouldn’t be utilizing.

When it comes to getting the word out about your business, leave-behind materials can be a frequent reminder for a potential customer about your company. If you get creative, they can be excellent tools in lead generation, resulting in more business for you. Here are a few ideas to get you thinking about the best leave-behind materials for your business. CONTINUE READING

What Trade Organizations Do Remodeling Pros Need To Know About

Remodeling contractors are unique. While they must have a practical skill set, they must also be well-organized and have a great understanding of all that needs to be done to complete a job. Remodeling pros are often constantly learning about new tricks and techniques to improve your business.

If you’re a remodeling pro, you’re juggling a lot of roles at once. For support, many turn to remodeling trade organizations to learn and connect with other like-minded contractors. If you’ve been on the fence about joining a trade organization, here are a few reasons why you should become a member and what associations might be best for you. CONTINUE READING

Video: Your Profile Page Matters

CraftJack offers our contractors many opportunities to help make their business grow. One of these is a profile page where you’re able to upload your logo, describe your business and even share reviews. Not only does this help the customer learn more about you, but it can also be a tool to help you win the job. Certainly, having a well put together profile page is a win-win for everyone.

If you haven’t filled out your profile page, what are you waiting for? Providing more information to homeowners will only increase your chances of winning the job. In the video below, Noah explains how you can set up your profile page for success.  CONTINUE READING

7 Best Practices For Your Website

For contractors today, having a website is a must. It’s beneficial to help boost your lead generation and a great place for customers to leave reviews, among other benefits. But if you’re not following current website best practices, you may not be optimizing it for the best use.

Though every website is different, some of the best have similar practices that work for success. You can utilize some of these techniques into your own website. See a few best practices you can incorporate into your website today to make a difference in your business. CONTINUE READING

Industry News: May 2017

As the warm weather starts, pros get busier with new jobs. Though, they should still find time to stay-up to-date on the latest industry trends. To help, we’ve rounded up some of the top headlines for you.

Busy season is beginning but reports are showing that the warmer winter has already given contractors the opportunity to get more business. And depending on your trade, there are a few new regulations that can benefit you. See a few of our top spring headlines to help prepare you for summer. CONTINUE READING

Video: Behind The Scenes

If you’ve been considering making videos for your business, it’s the perfect time to do so. Now more than ever there are simple tools you can use to help produce videos that can improve your portfolio and impress potential customers.

At CraftJack, we make all our videos ourselves. We utilize equipment that is accessible for almost any budget with two key factors in mind: audio and lighting. You can do it too. Noah is here to give you a behind the scenes look at how we make videos and advice on what you can use. CONTINUE READING