How To Generate Loyal Customers

Loyal Customers

The success of your company depends on how your customers feel about your business. On average, loyal customers are worth up to 10 times as much as their first purchase (White House Office of Consumer Affairs). This stat alone should make you want to learn everything there’s to know about generating loyal customers. CONTINUE READING

What Does A Marketing Plan Look Like?

How To Write A Marketing Plan

If you’re looking to make more of your business, marketing is an essential part of your strategy. One of the best ways to do so is through sharing your brand with others. And there are plenty of tools to utilize to market your business. Utilizing social media is a great strategy, as well as enhancing your website or printing new business cards. However, marketing is a lot like a puzzle. To make sure all the pieces fit together, you need a marketing plan.  CONTINUE READING

Video: How To Make Yourself & Your Company Memorable

Tips To Be Memorable

A common tactic for contractors to use to gather more leads is referrals. Referrals come from loyal customers who appreciate your work enough to pass your name along to friends, neighbors and family. But gaining a valuable referral isn’t as simple as showing up and doing a good job. You must make an overall great impression. CONTINUE READING

10 Contractor Etiquette Tips To Win More Jobs

Good Contractor Etiquette

Pros know success on the job goes beyond the scope of the project. By providing exceptional customer service, it can lead to future jobs and possible referrals. That’s why understanding what it takes to have good contractor etiquette is so important. CONTINUE READING

How “Not Interested” Prospects Can Help Your Lead Generation

Prospects

Let’s say you receive a lead or prospect who isn’t your ideal customer, or makes it clear that they’re in the stage of collecting information. This is where you have a choice to either start building trust with this lead or take no for an answer and hang up the phone.

The truth is, you’re losing out on potential business by shutting down this type of call. It’s important to hear the customer’s needs and discuss your services. “Not interested” can take on many meanings, from not ready to purchase to just shopping around. By not approaching these prospects strategically, you’re missing out on future sales and opportunities. See how to turn undecided leads into future business for your company. CONTINUE READING

What To Include In Your Remodeling Estimate

What To Include In Your Remodeling Estimate

A contractor in any trade should be prepared to write an estimate for the job. But, as you all know, each estimate will look different depending on the trade. For the remodeling pro, creating a comprehensive estimate is important not only to organize the project, but to win the bid. CONTINUE READING

Video: Why Local Listings Matter

Video Why Local Listings Matter

There are many ways to get your name out there and get more leads, especially on the Internet. A website is a valuable part of any contractor’s marketing strategy. It’s a place to keep all your contact information, reviews and other details that customers can easily reference. But it doesn’t stop there. CONTINUE READING

7 Helpful Tips To Starting & Registering A Business

Starting Your Business

When you decide to take the leap of faith and start your own business, the challenges ahead can seem scary. Whether you’re an experienced pro or just starting out, becoming a business owner has some learning curves. You now have a responsibility larger than the task at hand, but to keep your business afloat. CONTINUE READING

4 Reasons Why You Need A Lead Generation Sales Script

Sales Script

Lead generation is tricky because it’s information and doesn’t come with any guarantees. That’s why when leads come in, you need to be prepared to not only answer the call, but to do so gracefully.

A sales script isn’t a tool that’s set in stone. It’s a guideline for making sure you cover your main points and get through the conversation with a confident and relaxed tone. See four reasons why you need a lead generation sales script and the benefits of being prepared with one. CONTINUE READING

What Licenses Do Roofing Pros Need In Texas?

What Do Roofing Pros Need In Texas

If you’re a roofing pro, you know the risks associated with your work, like physical injury or damages. It’s important to mitigate as many risks as possible. One risk you may not have considered before is your licensing, specifically for Texas roofing pros. CONTINUE READING