Pool Industry Trends

Pools are a luxury item for many homeowners, large and small. Homeowners are seeing more and more value to installing one to their home. However, this is not a DIY project. For a safe and successful pool installation, homeowners must call a pool contractor. Though the work may have seasonal effects, current trends show that business is steady and good for those in the industry.

As a pool pro, you may be wondering what the future of the industry looks like? We have some insights here that should help you plan and prepare for new customers. CONTINUE READING

Video: What’s Holding You Back?

Small business owners strive for success. However, is there an aspect of your services or business that could be holding you back from giving 100% customer satisfaction?

Consider the last time you’ve used a service. How many times have you said, “They were great… but.” Don’t let your customers say the same about your business. It’s time to figure out what’s holding you back from getting excellent reviews and more referrals. In the video below, Noah shares how you can figure that out for maximum success. CONTINUE READING

Unique Business Card Ideas That Will Help You Stand Out

As a contractor, how do you make a great first impression? While showing up on time and providing great customer service is important, a business card will help ensure that you’re memorable.

But handing a potential customer a boring business card will not help you win the job. While they are used for the homeowner to keep your contact information quickly on hand, you don’t want it to blend in with the rest. By staying in line with your company branding, you can create a business card that stands out. Here are a few tips that will impress. CONTINUE READING

Announcing CraftJack Lead Manager Updates: Now Offering Testing & Abatement

CraftJack is pleased to announce the addition of another new service to the CraftJack Lead Manager. As of today, contractors can sign up for testing and abatement services. CONTINUE READING

How To Handle Customer Complaints

For any small business, a customer complaint is bound to happen at some point. While you may go the extra mile to provide the best service to your customers, there could be an incident that’s talked about.

While negative feedback can be discouraging to you and the success of your business, it doesn’t have to be. In fact, if you respond appropriately, it could actually benefit both you and the customer. Here are a few tips to better handle customer complaints to keep your business successful. CONTINUE READING

Video: Be Kind, Rewind

When it comes to your work, do you consider yourself to be reliable and helpful? While you may think of these as small details, it can go a long way in the success of your business.

Reliability and kindness are two qualities that make great contractors stand out in the eyes of the consumer. In the video below, Noah explains how the video store concept of “be kind, rewind” can relate to your business. CONTINUE READING

Tips To Create An Effective Call-To-Action

If you’re investing in marketing, you want to see results. Between your social media marketing to more traditional forms such as fliers and business cards, you want the person reading to become a lead which can eventually turn into revenue.

A call-to-action is very important to have in any of your marketing materials. It’s important to develop ones that work for you and your business. See a few helpful tips for creating a great call to action and generate more leads. CONTINUE READING

Announcing CraftJack Lead Manager Updates: Now Offering Carpet & Fabric Cleaning, Handyman & Pest Control

CraftJack is pleased to announce the addition of three new services: carpet & fabric cleaning, handyman and pest control. As of today, contractors can sign up for these new services. CONTINUE READING

What Does A Decking Pro Need To Know Before Starting A Business

Recent trends show the decking industry is busy. People are looking to build new decks or expand on the ones they already have. Homeowners are seeing the value of a deck and wanting that for their home. With this news, you might be considering your own decking business. After all, becoming your own boss is a great thing!

However, before you print those business cards, there are a few things you should know about starting your own company. For the decking industry, it involves some training and ensuring you have the right insurance. Here’s what you need to know before starting a decking business. CONTINUE READING

Video: How To Handle Rejection

Hearing “no” is never the answer we desire. As contractors, a big part of your business is sales. While it would be great to win every job, sometimes the answer will be no.

However, you don’t have to let rejection get you down. Start by getting comfortable hearing no. Like many other aspects of business, practice makes perfect. In the video below, Noah explains how to handle rejection and negotiate for your benefit. CONTINUE READING