Roofing is a business that truly needs a pro’s expertise. As a necessity of the home, it’s important that your work is well done. From fixing missing shingles to installing a new roof, homeowners rely on you to ensure their homes stay comfortable and dry. CONTINUE READING
When you think about your marketing efforts, how do they differentiate you from the competition? Knowing what makes you unique from other contractors can help you with your sales efforts and explain to customers why you are the best for the job. CONTINUE READING
For those who are lucky enough to have one, a deck is a wonderful extension of the home that ties the outdoors and indoors together. They can be transformed into outdoor oases, perfect for entertaining, socializing, or just relaxing after a long day. In the past, having a backyard deck depended on having enough space. However, thanks to new and innovative technologies in the construction of backyard decks, this is changing.
Let’s say you receive a lead or prospect who isn’t your ideal customer, or makes it clear that they’re in the stage of collecting information. This is where you have a choice to either start building trust with this lead or take no for an answer and hang up the phone.
The truth is, you’re losing out on potential business by shutting down this type of call. It’s important to hear the customer’s needs and discuss your services. “Not interested” can take on many meanings, from not ready to purchase to just shopping around. By not approaching these prospects strategically, you’re missing out on future sales and opportunities. See how to turn undecided leads into future business for your company. CONTINUE READING
A contractor in any trade should be prepared to write an estimate for the job. But, as you all know, each estimate will look different depending on the trade. For the remodeling pro, creating a comprehensive estimate is important not only to organize the project, but to win the bid. CONTINUE READING
There are many ways to get your name out there and get more leads, especially on the Internet. A website is a valuable part of any contractor’s marketing strategy. It’s a place to keep all your contact information, reviews and other details that customers can easily reference. But it doesn’t stop there. CONTINUE READING
When you decide to take the leap of faith and start your own business, the challenges ahead can seem scary. Whether you’re an experienced pro or just starting out, becoming a business owner has some learning curves. You now have a responsibility larger than the task at hand, but to keep your business afloat. CONTINUE READING
Lead generation is tricky because it’s information and doesn’t come with any guarantees. That’s why when leads come in, you need to be prepared to not only answer the call, but to do so gracefully.
A sales script isn’t a tool that’s set in stone. It’s a guideline for making sure you cover your main points and get through the conversation with a confident and relaxed tone. See four reasons why you need a lead generation sales script and the benefits of being prepared with one. CONTINUE READING
If you’re a roofing pro, you are probably familiar with the risks associated with your work like physical injury or damage to other people’s property. As a professional contractor, it’s important to mitigate as many of these risks as possible for the safety of you, your employees, and your clients. One big step that you can take is obtaining a roofing license.