How Cleaning Up Your Job Site Can Help Your Business

After a long day on the job, you stand back and look at the work accomplished. But, it’s not time to leave quite yet. Part of ending the day’s work should always be cleaning up the job site. Of course, this is the last thing any of us want to do, but it’s essential to your business.

Here are three reasons why keeping the job site clean can improve your business and a few tips to help. CONTINUE READING

Video: CraftJack Launches Electrical Category

CraftJack is excited to announce a new home improvement service: electrical. This includes ceiling fan installation, thermostat installation, electrical wiring, panel upgrade and more. See all the categories in this new trade here. CONTINUE READING

What Customers Are Looking For On Your Website

With technology at our fingertips, it’s more important than ever to have a functioning website for your business. We know how important this is for contractors. Having a website can help generate leads and awareness of your services. But how do you know your website is functioning how your customer needs it to? By knowing what customers are looking for, you can better assist them to the information they need and get leads faster. CONTINUE READING

The Power Of Customer Reviews For Small Businesses

The fact is that consumers are putting more faith in fellow consumers and less faith in actual companies. What this means is customer reviews and referrals are more powerful than ever before, including their ability to serve as a marketing tool for small businesses.

The ability of customer reviews to persuade another isn’t fabricated, there are hard facts behind the influence they have on purchasing habits. In this article, I’ll discuss why you need customer reviews, how they affect the bottom line and best practices for managing them. CONTINUE READING

5 Sales Tips That Will Help Win The Job

Your sales strategy is just as important as the actual hands-on work you do. Why? Because the way you communicate what you can do for the customer is the way you’ll land the job. Sales are incredibly important for any business owner. Knowing your best approach will help you win new jobs and gain referrals.

However, not everyone is great at selling. But, with a few easy tips and techniques, you can gain new business in no time at all. CONTINUE READING

Video: Not The Only, But The Best

The Goose Island Beer Company has a great slogan, “Not The Only, But The Best.” The company recognizes that you are likely to drink and choose from more than one beer. However, among all the options, they want to be the best one you drink.

In the video below, Noah explains how this slogan can translate into business. It’s likely other contractors will be bidding for a job, but how can you go above and beyond to be the best? CONTINUE READING

The Do’s & Don’ts Of Estimates

Though every job is different, contractors should be willing and ready to provide estimates to their customers. Knowing what to present and how to present them can be tricky, especially when you’re trying to land the job. CONTINUE READING

5 Construction Email Newsletters You’ll Want to Read

Email newsletters are great because they’re filled with content topics that interest you and are delivered to your inbox in seconds. They’re typically free of charge and an easy way to keep up to speed with what’s going on in your industry or trade.

As a business owner and leader, you should be expanding your industry knowledge and challenging yourself daily. There are five construction email newsletters that you should consider subscribing to, based on the content and benefits outlined below. CONTINUE READING

Video: Learn Something From Everyone

When was the last time you self-evaluated your work and operations? Many times, we can go months without looking inward at what we can learn and where we can improve. It’s important in any industry to always seek ways to continue growing, to better yourself and to better your business.
CONTINUE READING

The Importance Of Customer Retention

It’s nice to find new customers who are interested in your product. It makes you feel like you’re doing something right. While gaining new customers is exciting, it doesn’t compare to how good it feels turning customers into loyal buyers.

Customer retention is one area of sales that doesn’t always get the attention it deserves. I would argue that some business owners don’t fully recognize the importance of customer retention and how it impacts the bottom line. See why focusing on customer retention is key to your company’s stability and success. CONTINUE READING