A common tactic for contractors to use to gather more leads is referrals. Referrals come from loyal customers who appreciate your work enough to pass your name along to friends, neighbors and family. But gaining a valuable referral isn’t as simple as showing up and doing a good job. You must make an overall great impression. CONTINUE READING
Pros know success on the job goes beyond the scope of the project. By providing exceptional customer service, it can lead to future jobs and possible referrals. That’s why understanding what it takes to have good contractor etiquette is so important. CONTINUE READING
Let’s say you receive a lead or prospect who isn’t your ideal customer, or makes it clear that they’re in the stage of collecting information. This is where you have a choice to either start building trust with this lead or take no for an answer and hang up the phone.
The truth is, you’re losing out on potential business by shutting down this type of call. It’s important to hear the customer’s needs and discuss your services. “Not interested” can take on many meanings, from not ready to purchase to just shopping around. By not approaching these prospects strategically, you’re missing out on future sales and opportunities. See how to turn undecided leads into future business for your company. CONTINUE READING
A contractor in any trade should be prepared to write an estimate for the job. But, as you all know, each estimate will look different depending on the trade. For the remodeling pro, creating a comprehensive estimate is important not only to organize the project, but to win the bid. CONTINUE READING
There are many ways to get your name out there and get more leads, especially on the Internet. A website is a valuable part of any contractor’s marketing strategy. It’s a place to keep all your contact information, reviews and other details that customers can easily reference. But it doesn’t stop there. CONTINUE READING
When you decide to take the leap of faith and start your own business, the challenges ahead can seem scary. Whether you’re an experienced pro or just starting out, becoming a business owner has some learning curves. You now have a responsibility larger than the task at hand, but to keep your business afloat. CONTINUE READING
Lead generation is tricky because it’s information and doesn’t come with any guarantees. That’s why when leads come in, you need to be prepared to not only answer the call, but to do so gracefully.
A sales script isn’t a tool that’s set in stone. It’s a guideline for making sure you cover your main points and get through the conversation with a confident and relaxed tone. See four reasons why you need a lead generation sales script and the benefits of being prepared with one. CONTINUE READING
If you’re a roofing pro, you know the risks associated with your work, like physical injury or damages. It’s important to mitigate as many risks as possible. One risk you may not have considered before is your licensing, specifically for Texas roofing pros. CONTINUE READING
As a contractor, you’re always looking for new business. Whether it’s through a referral or a lead generation service, like CraftJack, you hope to connect with homeowners who have a project you can help them with. CONTINUE READING