The fact is that consumers are putting more faith in fellow consumers and less faith in actual companies. What this means is customer reviews and referrals are more powerful than ever before, including their ability to serve as a marketing tool for small businesses.
The ability of customer reviews to persuade another isn’t fabricated, there are hard facts behind the influence they have on purchasing habits. In this article, I’ll discuss why you need customer reviews, how they affect the bottom line and best practices for managing them. CONTINUE READING
Your sales strategy is just as important as the actual hands-on work you do. Why? Because the way you communicate what you can do for the customer is the way you’ll land the job. Sales are incredibly important for any business owner. Knowing your best approach will help you win new jobs and gain referrals.
However, not everyone is great at selling. But, with a few easy tips and techniques, you can gain new business in no time at all. CONTINUE READING
The Goose Island Beer Company has a great slogan, “Not The Only, But The Best.” The company recognizes that you are likely to drink and choose from more than one beer. However, among all the options, they want to be the best one you drink.
In the video below, Noah explains how this slogan can translate into business. It’s likely other contractors will be bidding for a job, but how can you go above and beyond to be the best? CONTINUE READING
Though every job is different, contractors should be willing and ready to provide estimates to their customers. Knowing what to present and how to present them can be tricky, especially when you’re trying to land the job. CONTINUE READING
When was the last time you self-evaluated your work and operations? Many times, we can go months without looking inward at what we can learn and where we can improve. It’s important in any industry to always seek ways to continue growing, to better yourself and to better your business.
It’s nice to find new customers who are interested in your product. It makes you feel like you’re doing something right. While gaining new customers is exciting, it doesn’t compare to how good it feels turning customers into loyal buyers.
Customer retention is one area of sales that doesn’t always get the attention it deserves. I would argue that some business owners don’t fully recognize the importance of customer retention and how it impacts the bottom line. See why focusing on customer retention is key to your company’s stability and success. CONTINUE READING
Sincerity can go a long way and that starts with your very first sales call. As soon you receive that lead, give the homeowner a call (after all, you receive a 10% discount). As you call, remember that real people are on the other end. They should feel like you’re calling to help them. A consumer should never feel like they are inconveniencing you and that all starts with your tone and sincerity.
Lead generation companies have gotten it wrong for years. While the industry has been around for decades, many lead generation services have not done all they could for their pros. After all, why should you pay the same amount for a shared lead versus an exclusive lead? It just doesn’t make sense.
Back in 2013, as a new lead gen company on the block, we decided to be the exception rather than the rule. CraftJack introduced our speed-to-call discounts for our loyal CraftJack contractors. Since then, our service professionals have saved over $1.2 Million. When a contractor receives a discount from a CraftJack lead, our pros average a 17% savings. CONTINUE READING
A lot has happened in the 4½ years since launching CraftJack. We’ve brought some new ideas as a fresh approach to the home services industry that have changed the way home improvement contractors benefit from lead generation. Our commitment to providing the absolute best experience with positive results, has been the number one goal continually driving us toward great new ideas.