It’s nice to find new customers who are interested in your product. It makes you feel like you’re doing something right. While gaining new customers is exciting, it doesn’t compare to how good it feels turning customers into loyal buyers.
Customer retention is one area of sales that doesn’t always get the attention it deserves. I would argue that some business owners don’t fully recognize the importance of customer retention and how it impacts the bottom line. See why focusing on customer retention is key to your company’s stability and success. CONTINUE READING
Sincerity can go a long way and that starts with your very first sales call. As soon you receive that lead, give the homeowner a call (after all, you receive a 10% discount). As you call, remember that real people are on the other end. They should feel like you’re calling to help them. A consumer should never feel like they are inconveniencing you and that all starts with your tone and sincerity.
Lead generation companies have gotten it wrong for years. While the industry has been around for decades, many lead generation services have not done all they could for their pros. After all, why should you pay the same amount for a shared lead versus an exclusive lead? It just doesn’t make sense.
Back in 2013, as a new lead gen company on the block, we decided to be the exception rather than the rule. CraftJack introduced our speed-to-call discounts for our loyal CraftJack contractors. Since then, our service professionals have saved over $1.2 Million. When a contractor receives a discount from a CraftJack lead, our pros average a 17% savings. CONTINUE READING
A lot has happened in the 4½ years since launching CraftJack. We’ve brought some new ideas as a fresh approach to the home services industry that have changed the way home improvement contractors benefit from lead generation. Our commitment to providing the absolute best experience with positive results, has been the number one goal continually driving us toward great new ideas.
Construction is slowly becoming a greener and more sustainable industry due to advances in technology and an adaption toward more eco-friendly building practices. All buildings and homes have an impact on their surrounding location, so it’s important to keep moving in a direction that decreases the environmental impact of these structures.
Creating awareness for environmentally-friendly processes is half the battle toward cleaning up and saving our planet. The more service professionals who support green construction, the better chance it’ll have at becoming an industry best practice. Fortunately, there are four ways green construction is already making its way into homes everywhere. CONTINUE READING
Customers today want more than just a good contractor. They want to see behind those closed doors. They want to see how you work before they hire you. They want to envision what it’s like to work with you before they sign on that dotted line.
Well, there are two terrific mobile phone apps that are perfect for streaming behind the scenes of your business: Meerkat and Periscope. Watch below as Noah explains exactly how you can use these simple apps. CONTINUE READING
There comes a time when you have to say no to potential clients. While it seems counterintuitive to tell a potential customer “no, I don’t want your business,” scheduling conflicts, project conflicts, employee conflicts and payroll conflicts can all prevent professionals from taking on new business. CONTINUE READING
Despite the slow season coming up for contractors across the country, manufacturers are busy updating and creating new products you all need to finish your jobs on time with the precision you guarantee.
With the holidays coming up, manufacturers have stepped it up over the last few months, coming out with numerous tools and products such as outdoor power tools, jobsite radios and much more. See below as we explore the hottest new products coming to market. CONTINUE READING