How To Read Blueprints

All new construction projects, and most remodels, normally will have blueprints provided to aid with your estimating process. If you’re involved in these types of opportunities, you will need a solid understanding of how to read blueprints. To demonstrate the typical contents of a set of blueprints, I will walk through the usual components and the basic process. CONTINUE READING

A Paint Contractor’s Guide to Hiring, Firing & Training

There are several things to consider when you think about what type of work you want to do. Generally speaking, it’s better to do a few things well rather than trying to do it all. Consider what types of work are available in your area, what you are best equipped to do and what it is that you do well. This will help you to determine what niche you want to aim for and, in turn, the makeup of the crew you will need. CONTINUE READING

Successful Sales Tips for Small Business Owners

When you’re a one-man shop, it’s hard to make time for everything, especially when you’re busy out on jobs. Sales should be your number one priority because without it, you don’t have a business to run. Customers are very in tune with what they do and don’t want when spending their hard earned money. Why not take some time to brush up on your sales skills and become the person they do want to hire? CONTINUE READING

Contractor Spotlight: Universal Windows Direct

As many of you know, long hours are part of the job. When it comes to windows, 15-hour days are nothing new. Nevertheless, when John Lacognata got into the windows, doors and siding business 10 years ago, he knew what he was getting into.

Now serving a majority of Northern Illinois, John and his company, Universal Windows Direct of Chicago, have expanded their services and met the growing demand. See how he did it in this month’s contractor’s spotlight. CONTINUE READING

Video: Reconnect With Old Prospects

“Don’t give up, don’t ever give up.” Those aren’t just famous words spoken by the great Jim Valvano, but words to live by in lead generation.

As Noah discusses below, following up, even when someone has shot you down for a current project, can bring new light. Just because a homeowner wasn’t ready for their flooring project in January doesn’t mean they are not interested in redoing their floors this summer. CONTINUE READING

Industry & Marketing Publications You Should Be Reading

We’re all very busy these days, but it’s imperative we stay up-to-date with professional industry news and trends. Being too busy isn’t a good excuse to fall behind in your industry. Educating yourself on industry and marketing trends will help you stay ahead of your competition and, if nothing else, help you win more jobs.

You want to be knowledgeable when interacting with homeowners and other contractors. Using online tools and resources is a great way to get informed so you can showcase your expertise to clients. Prove that you’ve done your homework and that you’re the right person for the job. CONTINUE READING

Video: New Profile Match Page

Lead generation is always a two-way street. Homeowners are coming in and contractors are coming out. Too often, we forget about the homeowner perspective and solely focus on the contractor side of the street. Not today.

CraftJack recently made some improvements to your profile as well as the profile match page homeowners see as they search for available contractors. Watch below as Noah goes over all the changes that should improve your close ratio and ROI. CONTINUE READING

What Should I Charge For My Labor?

When it comes to deciding how much you should charge for your labor, there are a number of components to consider. Basically, these include salary, load, burden and profit. Let’s walk through the process of building a “Sell Rate” for your company. CONTINUE READING

How Is CraftJack Different Than Other Lead Generation Companies?

At CraftJack, we are always finding ways to provide the best experience possible for all our loyal contractors. Over the past few years, we have made numerous updates to the CraftJack Lead Manager and would like to highlight some of the biggest changes and advantages we offer.

As always, if you have any questions or concerns about your account or are interested in signing up, please give us a call at 866-332-7134. CONTINUE READING

Contractor Spotlight: Paul Peterson LLC

Being in the home improvement arena, we have a chance to work with many terrific contractors across the country and now, we want to showcase a few of the men and women building and transforming dream homes.

Paul Peterson has been in the home improvement industry for 25 years. While his company, Paul Peterson LLC, mainly focuses on roofing in Western Washington and Canada, they do offer other services ranging from flooring, decking, painting and more.

I recently chatted with Paul to find out why he got into home improvement and how CraftJack is growing his business. CONTINUE READING