Video: New Profile Match Page

Lead generation is always a two-way street. Homeowners are coming in and contractors are coming out. Too often, we forget about the homeowner perspective and solely focus on the contractor side of the street. Not today.

CraftJack recently made some improvements to your profile as well as the profile match page homeowners see as they search for available contractors. Watch below as Noah goes over all the changes that should improve your close ratio and ROI. CONTINUE READING

What Should I Charge For My Labor?

When it comes to deciding how much you should charge for your labor, there are a number of components to consider. Basically, these include salary, load, burden and profit. Let’s walk through the process of building a “Sell Rate” for your company. CONTINUE READING

How Is CraftJack Different Than Other Lead Generation Companies?

At CraftJack, we are always finding ways to provide the best experience possible for all our loyal contractors. Over the past few years, we have made numerous updates to the CraftJack Lead Manager and would like to highlight some of the biggest changes and advantages to our lead generation services.

As always, if you have any questions or concerns about your account or are interested in signing up, please give us a call at 866-332-7134. CONTINUE READING

Contractor Spotlight: Paul Peterson LLC

Being in the home improvement arena, we have a chance to work with many terrific contractors across the country and now, we want to showcase a few of the men and women building and transforming dream homes.

Paul Peterson has been in the home improvement industry for 25 years. While his company, Paul Peterson LLC, mainly focuses on roofing in Western Washington and Canada, they do offer other services ranging from flooring, decking, painting and more.

I recently chatted with Paul to find out why he got into home improvement and how CraftJack is growing his business. CONTINUE READING

Tool Review: DeWalt Compressor

When you buy a compressor, chances are, you’re gonna have it for awhile.

With no external moving parts or whirring blades or fine adjustments to speak of, the work a compressor does is inside its body so there are few moving parts to fool with or break.

I’m not saying you can’t break one—I’ve mangled several— but what I am saying is that they just don’t take the same kind of relentless abuse other tools take. Sort of. CONTINUE READING

4 Reasons Digital Marketing Is More Effective Than Traditional Marketing

Having entrenched myself in the marketing arena for over five years now, I have seen quite a few changes. In the old days, billboard signs, newspaper ads, TV commercials and word of mouth marketing reigned supreme. If you wanted to get the word out there, all you had to do was utilize one of these channels.

Today, most of those avenues will not work (with the exception of word of mouth). Consumers are spending more and more time online and therefore, your marketing strategy must adjust. The companies that will withstand the test of time are blogging, interacting with fans on social media, buying digital ads on prominent publications and making YouTube videos. Clearly, these companies are adjusting. CONTINUE READING

A Winning Formula To Following Up With Leads

Even if you are the best salesperson in the world, you will not close 100% of your leads on the first call. That is an admirable goal to strive for, but in our six years of existence, we’ve never heard of it coming to fruition.

Therefore, a strategic and thoughtful follow up process is a must when it comes to lead generation. Sadly, following up can get in the way of your busy schedule, along with completing projects on time, calling new leads and managing your employees. Don’t fret, as we have come up with the winning formula for following up. CONTINUE READING

9 Questions To Answer Before You Call A Referral

Speed and persistence are key to lead generation, but if you are not prepared for what lies ahead, quickness and tenacity won’t matter. That is because many contractors call potential clients unprepared and lose that valuable revenue.

Nonetheless, the good news is that you can easily prepare yourself for every referral call you make by answering the following nine questions. As long as you have gone through each, you should have an extra boost of confidence the next time you pick up the phone. CONTINUE READING

How To Build Your Brand As Individual Contractors

When working as an independent contractor, it’s important to remember that you represent not only yourself, but also a company, a brand. This plays hand in hand with the success and growth of your business. Always make it as clear as possible what services you offer and be sure to advertise your area of expertise.

After you’ve brought awareness to your brand, next is showcasing the value in what you offer. Make sure to shine a light on what differentiates you from the competition, such as innovative techniques you use or rare services you offer.

Take the following steps when building your personal brand. CONTINUE READING

Video: How To Schedule A Follow Up

Following up is a key piece of lead generation. While we would like to get in contact with all our referrals on the first call, reality and stats show that is just not the case.

For all those referrals who you didn’t get in contact with or asked to be contacted next fall, summer, etc, the follow up function in the CraftJack Lead Manager will certainly ease your scheduling woes. CONTINUE READING