4 Reasons Digital Marketing Is More Effective Than Traditional Marketing

Having entrenched myself in the marketing arena for over five years now, I have seen quite a few changes. In the old days, billboard signs, newspaper ads, TV commercials and word of mouth marketing reigned supreme. If you wanted to get the word out there, all you had to do was utilize one of these channels.

Today, most of those avenues will not work (with the exception of word of mouth). Consumers are spending more and more time online and therefore, your marketing strategy must adjust. The companies that will withstand the test of time are blogging, interacting with fans on social media, buying digital ads on prominent publications and making YouTube videos. Clearly, these companies are adjusting. CONTINUE READING

A Winning Formula To Following Up With Leads

Even if you are the best salesperson in the world, you will not close 100% of your leads on the first call. That is an admirable goal to strive for, but in our six years of existence, we’ve never heard of it coming to fruition.

Therefore, a strategic and thoughtful follow up process is a must when it comes to lead generation. Sadly, following up can get in the way of your busy schedule, along with completing projects on time, calling new leads and managing your employees. Don’t fret, as we have come up with the winning formula for following up. CONTINUE READING

9 Questions To Answer Before You Call A Referral

Speed and persistence are key to lead generation, but if you are not prepared for what lies ahead, quickness and tenacity won’t matter. That is because many contractors call potential clients unprepared and lose that valuable revenue.

Nonetheless, the good news is that you can easily prepare yourself for every referral call you make by answering the following nine questions. As long as you have gone through each, you should have an extra boost of confidence the next time you pick up the phone. CONTINUE READING

How To Build Your Brand As Individual Contractors

When working as an independent contractor, it’s important to remember that you represent not only yourself, but also a company, a brand. This plays hand in hand with the success and growth of your business. Always make it as clear as possible what services you offer and be sure to advertise your area of expertise.

After you’ve brought awareness to your brand, next is showcasing the value in what you offer. Make sure to shine a light on what differentiates you from the competition, such as innovative techniques you use or rare services you offer.

Take the following steps when building your personal brand. CONTINUE READING

Video: How To Schedule A Follow Up

Following up is a key piece of lead generation. While we would like to get in contact with all our referrals on the first call, reality and stats show that is just not the case.

For all those referrals who you didn’t get in contact with or asked to be contacted next fall, summer, etc, the follow up function in the CraftJack Lead Manager will certainly ease your scheduling woes. CONTINUE READING

Why Video Is King

Video is quickly becoming the most popular form of content homeowners engage with. Video lets you provide an experience. Video is storytelling. Video brings your referrals inside your business. Video gives you the upper hand against your competition.

As simple as it is, video is king and fortunately for you, it is very easy to shoot, create, share and market. Watch below as Noah explains all the benefits of video and how you can start shooting quality videos today! CONTINUE READING

Video: How To Contact Old Referrals

The fall is the perfect time to plan ahead. We must always stay hungry for business and a great way to accumulate new leads and stay busy during the slow months ahead is by ramping up your email marketing campaigns.

We recently wrote about the benefits and intricacies of email marketing, but we also wanted to show you how you can target your past and current referrals via the CraftJack Lead Manager. CONTINUE READING

6 Trade Show Benefits

Have you thought about attending a trade show recently? Unsure of how your business can benefit from the experience? Here are a few things to ponder that can help you decide whether a trade show is right for you. CONTINUE READING

Connecting With Consumers: The Secret To Social Media Success

We have spent the last month explaining how social media can help your business and what platforms you as a contractor should take advantage of. With both in the rearview mirror, it’s time to talk about the type of content, imagery, blogs and videos you should be sharing on social media.

The key to social media success is connecting with consumers. A homeowner needs to feel as if you are talking to them and only them with every single Facebook post, Pinterest image, tweet, video and blog post. Your target audience may be broad, but each message needs to feel individualized. CONTINUE READING

How To Use Customer Complaints To Enhance Your Brand

Dealing with an irate customer is usually not the most pleasant task. However, it’s something we all have to deal with at one point. It is vital for you and your business to know how to take a customer complaint and turn it into a positive experience. Complaints are great because they tell you the services your clients are not happy with and also give you the opportunity to address the issues at hand. CONTINUE READING