The fact is that consumers are putting more faith in fellow consumers and less faith in actual companies. What this means is customer reviews and referrals are more powerful than ever before, including their ability to serve as a marketing tool for small businesses.
The ability of customer reviews to persuade another isn’t fabricated, there are hard facts behind the influence they have on purchasing habits. In this article, I’ll discuss why you need customer reviews, how they affect the bottom line and best practices for managing them. CONTINUE READING
Your sales strategy is just as important as the actual hands-on work you do. Why? Because the way you communicate what you can do for the customer is the way you’ll land the job. Sales are incredibly important for any business owner. Knowing your best approach will help you win new jobs and gain referrals.
However, not everyone is great at selling. But, with a few easy tips and techniques, you can gain new business in no time at all. CONTINUE READING
The Goose Island Beer Company has a great slogan, “Not The Only, But The Best.” The company recognizes that you are likely to drink and choose from more than one beer. However, among all the options, they want to be the best one you drink.
In the video below, Noah explains how this slogan can translate into business. It’s likely other contractors will be bidding for a job, but how can you go above and beyond to be the best? CONTINUE READING
Though every job is different, contractors should be willing and ready to provide estimates to their customers. Knowing what to present and how to present them can be tricky, especially when you’re trying to land the job. CONTINUE READING
In any career, it’s important to stay on top of industry news. As the construction industry grows, contractors should observe current trends to foresee how they can best serve their customers. This month, we’re bringing you a few of the top headlines and what it could mean for your business.
Even though we’re already rounding out the first quarter of the new year, additional comparative data is being released about 2015 and what we can expect as we look to the rest of 2016. CONTINUE READING
Think back to the last time you went to the gym. Did you stand around looking at the equipment? Did you use one machine only to neglect the rest? The answer is likely no. You knew simply signing up for a gym membership was not enough to get fit, you had to use all the resources provided. The same can be true for lead generation. CONTINUE READING
As a small business owner and sales person, it’s extremely important to understand the psychology of why people do the things they do and how you can influence this process. Psychological prompts are a tool that’ll help you connect with your customers on a new level and increase sales.
Human behavior and psychology are at the backbone of converting leads into customers and growing your business. See eight psychological triggers that’ll allow you to get the people who are interested in your product to not only test the waters, but to dive in and convert into customers. CONTINUE READING
When was the last time you self-evaluated your work and operations? Many times, we can go months without looking inward at what we can learn and where we can improve. It’s important in any industry to always seek ways to continue growing, to better yourself and to better your business.
A new year means new opportunities and new challenges. Though we’re already a few months in, it’s important to understand current data, trends and predictions to prepare yourself to best meet your customer’s needs.
We’ve pulled together the most important information in the industry to help you reach your business goals. The good news is that reported data points to continued growth for the construction industry in 2016.