It’s always important to know your audience. Other than calling everyone in your area, the only way to find out how homeowners really feel about the industry is through a survey. Well, our friends at HomeAdvisor recently ran a survey, asking homeowners about the home improvement contracting industry. As you will see below, some of the results will not only shock you, but change the way you engage with your next referral. CONTINUE READING
Simplicity is the key to any business and lead generation is no different. As you recently read in What Lead Generation Is & What It Is Not, home improvement lead generation is different than other lead generation industries.
In short, contractors pay to get contact information of those interested in home renovation. Now that we have a basic understanding, it’s time to simplify the CraftJack Lead Manager system even further by explaining exactly how it works and how it can help you close your next deal! CONTINUE READING
If you’ve missed Part 1 or Part 2 of using the laws of persuasion to help your business, I recommend you get familiar with them to understand some of the principles behind people’s decision making. While this is the final post of that information series, it will not fall short of sharing what you need to see improvements. By evaluating and applying these next few laws of persuasion, you will be well equipped to see great changes in the present and future. CONTINUE READING
We’ve seen from Part 1 of using the persuasion laws that it could greatly assist in people’s decision making process. As I will discuss more thoroughly in this post, we tap into a few that can make more of an impact in receiving a quality business turn around with clients. Could this work for you? You may seem a bit skeptical, but by applying these next few laws of persuasion to your business methods, you can yield some pretty incredible results in the long run. CONTINUE READING
Have you ever reflected after a customer conversation and realized that your approach did not have an impact? Couldn’t close the deal? Do not fret, as there are a few laws that can work for you and your business. These are the laws of persuasion and they play a major factor in the human decision-making process. Using the following can be the difference between just “quoting” and truly “closing.” CONTINUE READING
The credit process is part of every lead generation company. The CraftJack Lead Manager is one of the most accurate in the industry, but sometimes, fake numbers or renters do fall through the cracks. Afterwards, you as a contractor have a right to request a credit on your account. Depending on your situation, the credit may or may not be granted, but there are three simple steps you can take before you request a credit that will certainly help your chances. CONTINUE READING
Despite the endless advances in technology, there are those of us who prefer the old school way of doing things. Whether it’s phone over email or desktop over tablet, there is still room in this world for those of us who like things the way they were. Good thing organization is one aspect of your contracting business that is not depended exclusively on technology. CONTINUE READING
Nowadays, every company is obsessed with gathering as much data as they possibly can. Sadly, many don’t know what do with that data once they accumulate it. In the lead generation business, the data you or your CRM system collects is vital in judging the success of your business and lead generation service. Below are five vital reports that all contractors need to track on a weekly basis in order to judge the success of their business and lead generation service.