9 Questions To Answer Before You Call A Referral

Speed and persistence are key to lead generation, but if you are not prepared for what lies ahead, quickness and tenacity won’t matter. That is because many contractors call potential clients unprepared and end up losing out on that valuable revenue.

Nonetheless, the good news is that you can easily prepare yourself for every referral call you make by answering the following nine questions. For an extra boost of confidence the next time you pick up the phone, prepare by reading through the following questions. CONTINUE READING

How To Build Your Brand As Individual Contractors

When working as an independent contractor, it’s important to remember that you represent not only yourself, but also a company, a brand. This plays hand in hand with the success and growth of your business. Always make it as clear as possible what services you offer and be sure to advertise your area of expertise.

After you’ve brought awareness to your brand, next is showcasing the value in what you offer. Make sure to shine a light on what differentiates you from the competition, such as innovative techniques you use or rare services you offer.

Take the following steps when building your personal brand. CONTINUE READING

Video: How To Schedule A Follow Up

Following up is a key piece of lead generation. While we would like to get in contact with all our referrals on the first call, reality and stats show that is just not the case.

For all those referrals who you didn’t get in contact with or asked to be contacted next fall, summer, etc, the follow up function in the CraftJack Lead Manager will certainly ease your scheduling woes. CONTINUE READING

Why Video Is King

Video is quickly becoming the most popular form of content homeowners engage with. Video lets you provide an experience. Video is storytelling. Video brings your referrals inside your business. Video gives you the upper hand against your competition.

As simple as it is, video is king and fortunately for you, it is very easy to shoot, create, share and market. Watch below as Noah explains all the benefits of video and how you can start shooting quality videos today! CONTINUE READING

Video: How To Contact Old Referrals

There’s never a bad time to plan ahead and earn more customers. We must always stay hungry for business, and a great way to accumulate new leads and stay busy during the slow months ahead is by ramping up your email marketing campaigns.

We discussed the importance and how-to’s of email marketing in other articles, but we also wanted to show you how you can target your past and current referrals via the CraftJack Lead Manager. CONTINUE READING

6 Trade Show Benefits

Have you thought about attending a trade show recently? Are you unsure of how your business can benefit from the experience? Here are a few things to ponder that can help you decide whether a trade show is right for you. CONTINUE READING

Connecting With Consumers: The Secret To Social Media Success

We have spent the last month explaining how social media can help your business and what platforms you as a contractor should take advantage of. With both in the rearview mirror, it’s time to talk about the type of content, imagery, blogs and videos you should be sharing on social media.

The key to social media success is connecting with consumers. A homeowner needs to feel as if you are talking to them and only them with every single Facebook post, Pinterest image, tweet, video and blog post. Your target audience may be broad, but each message needs to feel individualized. CONTINUE READING

How To Use Customer Complaints To Enhance Your Brand

Dealing with an irate customer is usually not the most pleasant task. However, it’s something we all have to deal with at one point or another. It is vital for you and your business to know how to take a customer complaint and turn it into a positive experience. Complaints are great because they tell you the services your clients are not happy with and also give you the opportunity to address the issues at hand. CONTINUE READING

Homeowner Survey: See Their Number One Fear

It’s always important to know your audience. Of course, calling everyone in your area is nearly impossible, but using a survey is a good way to paint a picture of how homeowners feel about the industry. Our friends at HomeAdvisor conducted a survey asking homeowners some basic questions about their opinions on the home improvement contracting industry. Some of the results may shock you, some may be expected, and others may change the way you engage with your next referral.
CONTINUE READING

See How The CraftJack Lead Manager Works

Simplicity is the key to any business, and lead generation is no different. As you may have seen in The Dos and Don’ts of Lead Generation, home improvement lead generation is different than lead generation in other industries.

In short, contractors pay to get contact information of those interested in home renovation. Now that we have a basic understanding, it’s time to simplify the CraftJack Lead Manager system even further by explaining exactly how it works and how it can help you close your next deal! CONTINUE READING