Nowadays, every company is obsessed with gathering as much data as they possibly can. Sadly, many don’t know what do with that data once they accumulate it. In the lead generation business, the data you or your CRM system collects is vital in judging the success of your business and lead generation service. Below are five vital reports that all contractors need to track on a weekly basis in order to judge the success of their business and lead generation service.
More leads equate to more business. Nevertheless, there are always slow seasons for any business and a great way to combat rough times is by tracking the status of your currents leads and following up whenever necessary. Like any good lead manager platform, contractors should always be able to track and mark the status of your current referrals. This tracking system can be the difference between lost and closed leads. CONTINUE READING
We are excited to announce some major changes to the CraftJack Lead Manager. These changes will provide you with more tools to win jobs and track your results as well as earn more discounts through CraftJack. CONTINUE READING
Whether you work with us or use any form of lead generation, you know the two most important factors in closing home improvement leads are speed and persistence. Consumers who are interested in renovating their homes want to hear from interested contractors as fast as humanly possible. Persistence and speed gives you the best possible chance of wining new jobs and beating out your competitors for those game-changing home improvement projects. CONTINUE READING
Managing a team of sales reps is an ongoing challenge in keeping the energy high, staying motivated and increasing productivity to continue producing great results. Not an easy task, but one that is vital to the longevity and success of your company’s future at every level. Remember, your sales reps are the front lines of your business. They will often be the first impression a prospective customer has of your business, and the conduit for effectively communicate the quality and care of service you offer the world. Here are 5 ways to keep your sales reps motivated and productive:
A few weeks ago my colleagues and I had an interesting revelation while discussing several common obstacles some contractors face when purchasing leads. Occasionally, one might feel let down by a lead they received, called, but never heard back from. For the sake of this example, lets assume the lead was called within a reasonable amount of time (see here for past article on this topic) but no one answered the phone prompting the contractor to leave a message. Perhaps they called back a few more times with the same results. It’s an unfortunate reality of lead generation and should be factored into calculating one’s return on investment (ROI) when determine the success of the program for each individual. But I digress.