Video: Not The Only, But The Best

The Goose Island Beer Company has a great slogan, “Not The Only, But The Best.” The company recognizes that you are likely to drink and choose from more than one beer. However, among all the options, they want to be the best one you drink.

In the video below, Noah explains how this slogan can translate into business. It’s likely other contractors will be bidding for a job, but how can you go above and beyond to be the best? CONTINUE READING

The Do’s & Don’ts Of Estimates

Though every job is different, contractors should be willing and ready to provide estimates to their customers. Knowing what to present and how to present them can be tricky, especially when you’re trying to land the job. CONTINUE READING

5 Construction Email Newsletters You’ll Want to Read

Email newsletters are great because they’re filled with content topics that interest you and are delivered to your inbox in seconds. They’re typically free of charge and an easy way to keep up to speed with what’s going on in your industry or trade.

As a business owner and leader, you should be expanding your industry knowledge and challenging yourself daily. There are five construction email newsletters that you should consider subscribing to, based on the content and benefits outlined below. CONTINUE READING

Industry News: April 2016

In any career, it’s important to stay on top of industry news. As the construction industry grows, contractors should observe current trends to foresee how they can best serve their customers. This month, we’re bringing you a few of the top headlines and what it could mean for your business.

Even though we’re already rounding out the first quarter of the new year, additional comparative data is being released about 2015 and what we can expect as we look to the rest of 2016. CONTINUE READING

Video: Guide To Lead Success

Think back to the last time you went to the gym. Did you stand around looking at the equipment? Did you use one machine only to neglect the rest? The answer is likely no. You knew simply signing up for a gym membership was not enough to get fit, you had to use all the resources provided. The same can be true for lead generation. CONTINUE READING

8 Psychological Triggers To Convert Leads Into Customers

As a small business owner and sales person, it’s extremely important to understand the psychology of why people do the things they do and how you can influence this process. Psychological prompts are a tool that’ll help you connect with your customers on a new level and increase sales.

Human behavior and psychology are at the backbone of converting leads into customers and growing your business. See eight psychological triggers that’ll allow you to get the people who are interested in your product to not only test the waters, but to dive in and convert into customers. CONTINUE READING

Video: Learn Something From Everyone

When was the last time you self-evaluated your work and operations? Many times, we can go months without looking inward at what we can learn and where we can improve. It’s important in any industry to always seek ways to continue growing, to better yourself and to better your business.

Construction Forecast 2016

A new year means new opportunities and new challenges. Though we’re already a few months in, it’s important to understand current data, trends and predictions to prepare yourself to best meet your customer’s needs.

We’ve pulled together the most important information in the industry to help you reach your business goals. The good news is that reported data points to continued growth for the construction industry in 2016.

The Importance Of Customer Retention

It’s nice to find new customers who are interested in your product. It makes you feel like you’re doing something right. While gaining new customers is exciting, it doesn’t compare to how good it feels turning customers into loyal buyers.

Customer retention is one area of sales that doesn’t always get the attention it deserves. I would argue that some business owners don’t fully recognize the importance of customer retention and how it impacts the bottom line. See why focusing on customer retention is key to your company’s stability and success. CONTINUE READING

Video: Providing Estimates Is NOT A Favor

Sincerity can go a long way and that starts with your very first sales call. As soon you receive that lead, give the homeowner a call (after all, you receive a 10% discount). As you call, remember that real people are on the other end. They should feel like you’re calling to help them. A consumer should never feel like they are inconveniencing you and that all starts with your tone and sincerity.