5 Key Stats Contractors Must Track

Nowadays, every company is obsessed with gathering as much data as they possibly can. Sadly, many don’t know what do with that data once they accumulate it. In the lead generation business, the data you that your CRM system collects is vital in judging the success of your business and lead generation service. Below are five vital reports that all contractors need to track on a weekly basis in order to better judge the success of their business and lead generation service.

Note: All five stats are now part of CraftJack’s weekly performance emails. CONTINUE READING

Call and Lead Tracking: Helping You Close More Jobs

More leads equate to more business. Nevertheless, there are always slow seasons for any business and a great way to combat rough times is by tracking the status of your currents leads and following up whenever necessary. Like any good lead manager platform, contractors should always be able to track and mark the status of your current referrals. This tracking system can be the difference between lost and closed leads. CONTINUE READING

Why Funny Voicemail Greetings Are Great

As a business, you should always be looking for new and creative ways to get people talking about your business. Many companies, no matter what industry they are in, fail to take advantage of the simple, everyday opportunities they have to create a fun, remarkable and unforgettable experience for their customers. A funny voicemail greeting has the ability to meet all of those qualifications. CONTINUE READING

Announcing CraftJack Lead Manager Updates & Improvements

We are excited to announce some major changes to the CraftJack Lead Manager. These changes will provide you with more tools to win jobs and track your results as well as earn more discounts through CraftJack. CONTINUE READING

Document Projects Start to Finish By Photo Blogging

Our Toolbox contributors here at CraftJack have written several articles about the benefits of blogging, on topics ranging from reasons you should blog, to blogging stats, and tips on actual blogging for contractors. All of these can serve as great tools to help get you started with your own blog. But what I want to focus on here is the idea of creating a blog that specifically documents home improvement projects that you have completed and the building process from start to finish.
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How To Leave A Better Voicemail Message

The goal of lead generation is to talk to potential clients. The underlying assumption to productive lead generation is the ability to leave terrific voicemails. As I am sure all our contractors have experienced at one point or another, all leads do not call you back. One reason could be an ineffective voicemail message. CONTINUE READING

Persistence & Speed: Keys To Winning New Jobs

Whether you work with us or use any form of lead generation, you know the two most important factors in closing home improvement leads are speed and persistence. Consumers who are interested in renovating their homes want to hear from interested contractors as fast as humanly possible. Persistence and speed gives you the best possible chance of wining new jobs and beating out your competitors for those game-changing home improvement projects. CONTINUE READING

5 Tips to Start a Contracting Blog

The marketing world has drastically changed over the last few years. Not only are businesses encouraging their fans to push their products via word of mouth referrals, but many businesses are making a killing by publishing daily content, or blogs to their website and social media channels. After all, 81% of U.S. online consumers trust information and advice from blogs.
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5 Ways to Keep Sales Reps Motivated

Managing a team of sales reps is an ongoing challenge in keeping the energy high, staying motivated and increasing productivity to continue producing great results. Not an easy task, but one that is vital to the longevity and success of your company’s future at every level. Remember, your sales reps are the front lines of your business. They will often be the first impression a prospective customer has of your business, and the conduit for effectively communicate the quality and care of service you offer the world. Here are 5 ways to keep your sales reps motivated and productive:
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Is Your Voicemail Message Scaring Off Customers?

As a contractor, a phone call will likely be the first impression that a client will have of you. However, if you are unable to take the call the first time they try to reach you, your voicemail will set an expectation of what’s to come. This is why recording a professional voicemail is instrumental in your communication strategy

It only takes thirty seconds to set up, but many contractors fail to use their voicemail to their advantage. To learn more about what and what not to do when it comes to your greeting, read on! CONTINUE READING