Whether you work with us or use any form of lead generation, you know the two most important factors in closing home improvement leads are speed and persistence. Consumers who are interested in renovating their homes want to hear from interested contractors as fast as humanly possible. Persistence and speed gives you the best possible chance of wining new jobs and beating out your competitors for those game-changing home improvement projects. CONTINUE READING
Managing a team of sales reps is an ongoing challenge in keeping the energy high, staying motivated and increasing productivity to continue producing great results. Not an easy task, but one that is vital to the longevity and success of your company’s future at every level. Remember, your sales reps are the front lines of your business. They will often be the first impression a prospective customer has of your business, and the conduit for effectively communicate the quality and care of service you offer the world. Here are 5 ways to keep your sales reps motivated and productive:
A few weeks ago my colleagues and I had an interesting revelation while discussing several common obstacles some contractors face when purchasing leads. Occasionally, one might feel let down by a lead they received, called, but never heard back from. For the sake of this example, lets assume the lead was called within a reasonable amount of time (see here for past article on this topic) but no one answered the phone prompting the contractor to leave a message. Perhaps they called back a few more times with the same results. It’s an unfortunate reality of lead generation and should be factored into calculating one’s return on investment (ROI) when determine the success of the program for each individual. But I digress.
Buying leads is often a necessity for many small businesses as a well established form of advertising, to increase a company’s work flow. Here at CraftJack, we often stress the principals of one’s close ratio in factoring the cost per job versus the more commonly used (and frequently misguided) cost per lead. An example I have been known to use by comparison is advertising your business on a billboard by the side of the highway. Assuming an average of 5,000 cars drive past the sign in a given period and 5 calls (not projects) were a direct result of that advert, you wouldn’t call and request a refund for the other 4,995 cars. You would absolutely need to find out how much business you received from commuters who called after noticing the sign to accurately calculate what your cost per job was in order to determine if that billboard is a profitable form of advertisement for your business. The same is true for lead generation.
My father, who was in the insurance sales business for 30+ years, used to have this incredible trick he used in sales. Ever since I can remember, he always wore a watch on his wrist. Nothing overly fancy, but a nice watch. And on the crystal face of his watch there was always a very small neon green dot sticker. Now, my father, being the quintessential sales personality that he was, would always address one’s curiosity the same way when asked about the presence of the green dot. It would go something like this:
Client: What is that green dot on your watch?
Dad: Do you have any friends or coworkers in need of long-term disability insurance?
The home improvement industry, like many others, has a wide variety of offerings when it comes to choosing a contractor for one’s project. One of the best pieces of advice for any homeowner making a decision is to allow 3-4 companies to submit an estimate for their work on a project. This allows for objective comparisons by measuring a company’s history, references, quality of past project, capability of meeting your needs, and most importantly, the ability for the homeowner to make a decision based upon their personal gut feeling when face-to-face.
The variety of contractors submitting bids for the same project can range from small independent contractors working from a van, to large general contracting companies with a dozen crews on both commercial and residential projects. If you fall into the former category and are running a company on a smaller scale, networking with other contractors can allow for greater exposure and revenue through hiring subcontractor. This can help to increase the amount of work you are able to manage simultaneously and allow your company to fulfill specialty requests that you may not currently employ anyone with those skills.
Most contractors don’t set out to do a job with mediocre end results. They want their work to shine. To speak for itself. To look so good that homeowners can’t stop talking about it with their friends. This seems obvious when we stop and think about it. The problem is, we don’t often stop and actually think about it.
You may find yourself caught up in the rush of the day-to-day events and tasks, getting from one job to another, picking up supplies, and tending to your own family’s needs that the quality control check list of any project has the potential to fade and fall by the wayside.
Here are 3 quick points for any contractor to rate themselves on before completing any project:
Well, 2011 is behind us. Smart contractors will look back on 2011 and spot trends in their industry so they can make changes for 2012. And we wanted to help by providing some demographic data for all the house painting leads we received in 2011.
Here is a breakdown (highlights below the chart):