3 Ways Forums Can Generate Leads

Seeing as you are reading this blog post right now, chances are you are savvy enough to navigate the internet and are already using some form of lead generation online. Many contractors and small business owners find helpful information to better improve their own businesses while reading websites, blogs and forums online. These are great sources for finding out the latest innovations and hot topics surrounding your professional field. There are plenty of great forums out there where contractors, like yourself, actively participate in group discussions about anything pertaining to their specific industry and where homeowners can ask for expert advice. Here are 3 ways you can increase inbound leads though online forums:
CONTINUE READING

Your 3-Step Checklist For Every Job

Most contractors don’t set out to do a job with mediocre end results. They want their work to shine. To speak for itself. To look so good  that homeowners can’t stop talking about it with their friends. This seems obvious when we stop and think about it. The problem is, we don’t often stop and actually think about it.

You may find yourself caught up in the rush of the day-to-day events and tasks, getting from one job to another, picking up supplies, and tending to your own family’s needs that the quality control check list of any project has the potential to fade and fall by the wayside.

Here are 3 quick points for any contractor to rate themselves on before completing any project:
CONTINUE READING

Demographics For People Seeking House Painters in 2011

Well, 2011 is behind us. Smart contractors will look back on 2011 and spot trends in their industry so they can make changes for 2012. And we wanted to help by providing some demographic data for all the house painting leads we received in 2011.

Here is a breakdown (highlights below the chart):
CONTINUE READING

6 Tips To Get More Work During The Slow Season

Ah, the winter. A festive season full of holiday joy, family bonding, and gift giving. And while gift giving tends to mean the high-point for many retail stores, it also means a major dip in home improvement spending.

November through January tend to be the slowest three months for almost every home improvement trade as people save their money for holiday gifts. Add to that the fact that the winter makes it near impossible to do any exterior home work in many parts of the country and you can understand why your lead volume drops this time of year.

Here are six ways you can drum up more business during the slow season.
CONTINUE READING

Why A Contractor’s License Could Mean More Jobs

“License and Registration, Sir.” “But I Don’t Need One…”

I was speaking with a contractor a little while back who was explaining to me the whoas of not being hired for several job because the homeowner only wished to work with fully licensed contractors. The state in which he works is not one that requires all contractors to carry a license so he never felt he needed to spend the extra cash and time dealing with acquiring one. Upon asking about the costs and time involved in becoming licensed, it quickly became apparently clear that he had not inquired at all and therefore knew very little about the whole process, but had decided long ago that it was not worth it.
CONTINUE READING

Is Your Business Seen As Reliable?

If there were one trait that I feel is most important for a person to have, it’s reliability. Knowing you will be there when you say you will, or having a friend who will drop what he is doing to help you out is immeasurable and invaluable. I imagine you will also find that you value those friendships above others. Now imagine what that could do for your own companies reputation.
CONTINUE READING

What Contractors Should Look For In a Lead Generation Company

If you are a home improvement contractor, chances are you get a good number of sales calls, emails, postcards from a lead generation company trying to sell you their leads.

Assuming that a lead generation site is a good strategy for your business, you may be wondering how to decide which company is right for you. Here are some important things to consider when working with a home improvement lead generation company.
CONTINUE READING

Email Marketing Strategies for Contractors

There was a time not too long ago when email started to seem passé. But all of that went out the door when fantastic technology companies recently started popping up and began conducting wildly successful email marketing campaigns as the foundation of their business growth. People have started truly relying on their email more than ever before often checking it periodically throughout the day. Now that there is a captive audience, here are some tips for home improvement contractors on creating an email marketing program for your contracting business.
CONTINUE READING

World record contractor call with homeowner?

One of the technologies we offer contractors who use CraftJack is the ability to automatically track every call they make to each lead. This makes it easier for contractors to keep track of which leads have been called, when the last call was, and how long it took them (or their sales team) to make the first call. In the future it will let our system help contractors improve their follow up process by analyzing call data.

Today I was browsing through the call logs in our system. I was shocked when I saw a call that a contractor made to a lead we sent them that lasted 105 minutes!

That’s definitely a record for our system and it’s great to see contractors using our system to build great relationships with homeowners.

What’s the longest call you’ve ever had with a homeowner?

Big Jobs vs Small Jobs

When it comes to taking on new work, some contractors only want to do big jobs while other prefer smaller jobs. Larger companies may feel that they are too big to deal with small jobs, and that may be true typically, but lets discuss the matter.
CONTINUE READING