As many of you know, long hours are part of the job. When it comes to windows, 15-hour days are nothing new. Nevertheless, when John Lacognata got into the windows, doors and siding business 10 years ago, he knew what he was getting into.
Now serving a majority of Northern Illinois, John and his company, Universal Windows Direct of Chicago, have expanded their services and met the growing demand. See how he did it in this month’s contractor’s spotlight. CONTINUE READING
“Don’t give up, don’t ever give up.” Those aren’t just famous words spoken by the great Jim Valvano, but words to live by in lead generation.
As Noah discusses below, following up, even when someone has shot you down for a current project, can bring new light. Just because a homeowner wasn’t ready for their flooring project in January doesn’t mean they are not interested in redoing their floors this summer. CONTINUE READING
Lead generation is always a two-way street. Homeowners are coming in and contractors are coming out. Too often, we forget about the homeowner perspective and solely focus on the contractor side of the street. Not today.
CraftJack recently made some improvements to your profile as well as the profile match page homeowners see as they search for available contractors. Watch below as Noah goes over all the changes that should improve your close ratio and ROI. CONTINUE READING
When it comes to deciding how much you should charge for your labor, there are a number of components to consider. Basically, these include salary, load, burden and profit. Let’s walk through the process of building a “Sell Rate” for your company. CONTINUE READING
At CraftJack, we are always finding ways to provide the best experience possible for all our loyal contractors. Over the past few years, we have made numerous updates to the CraftJack Lead Manager and would like to highlight some of the biggest changes and advantages to our lead generation services.
As always, if you have any questions or concerns about your account or are interested in signing up, please give us a call at 866-332-7134. CONTINUE READING
Being in the home improvement arena, we have a chance to work with many terrific contractors across the country and now, we want to showcase a few of the men and women building and transforming dream homes.
Paul Peterson has been in the home improvement industry for 25 years. While his company, Paul Peterson LLC, mainly focuses on roofing in Western Washington and Canada, they do offer other services ranging from flooring, decking, painting and more.
I recently chatted with Paul to find out why he got into home improvement and how CraftJack is growing his business. CONTINUE READING
When you buy a compressor, chances are, you’re gonna have it for awhile.
With no external moving parts or whirring blades or fine adjustments to speak of, the work a compressor does is inside its body so there are few moving parts to fool with or break.
I’m not saying you can’t break one—I’ve mangled several— but what I am saying is that they just don’t take the same kind of relentless abuse other tools take. Sort of. CONTINUE READING
Even if you are the best salesperson in the world, you will not close 100% of your leads on the first call. That is an admirable goal to strive for, but in our decade plus of existence, we’ve never heard of it coming to fruition.
Therefore, a strategic and thoughtful follow up process is a must when it comes to lead generation. Sadly, following up can get in the way of your busy schedule, along with completing projects on time, calling new leads and managing your employees. But don’t fret! We have come up with the winning formula for following up. CONTINUE READING