Construction Forecast 2016

A new year means new opportunities and new challenges. Though we’re already a few months in, it’s important to understand current data, trends and predictions to prepare yourself to best meet your customer’s needs.

We’ve pulled together the most important information in the industry to help you reach your business goals. The good news is that reported data points to continued growth for the construction industry in 2016.

The Importance Of Customer Retention

It’s nice to find new customers who are interested in your product. It makes you feel like you’re doing something right. While gaining new customers is exciting, it doesn’t compare to how good it feels turning customers into loyal buyers.

Customer retention is one area of sales that doesn’t always get the attention it deserves. I would argue that some business owners don’t fully recognize the importance of customer retention and how it impacts the bottom line. See why focusing on customer retention is key to your company’s stability and success. CONTINUE READING

Video: Providing Estimates Is NOT A Favor

Sincerity can go a long way and that starts with your very first sales call. As soon you receive that lead, give the homeowner a call (after all, you receive a 10% discount). As you call, remember that real people are on the other end. They should feel like you’re calling to help them. A consumer should never feel like they are inconveniencing you and that all starts with your tone and sincerity.

How An iPad Can Help You On The Job

Technology is one aspect of business that will always be changing and improving. As a small business owner, you should constantly be thinking about ways technology can help you do your job better and improve efficiency.

An iPad is one tool that has a lot of potential to help you close more sales and get more organized. Service professionals are one of many groups who’ll benefit from using an iPad on the job. See how this piece of technology can help you plan, prepare and win more jobs. CONTINUE READING

Video: People Talking To People

No matter how good a product you can produce or fast you can get the job done, customer service is vital to any and all businesses. While there is a plethora of ways to solve any particular customer service or sales issue, there are few tactics that almost always work.

In the end, we are all people and demand to be treated as such. Watch below as Noah explains how we handle all inquires with service professionals and how you can adopt the same strategies for your business. Believe me, it will greatly help the next time an angry customer gives you a buzz. CONTINUE READING

Best Forms Of Advertising For Home Improvement Contractors

Marketing is not a one size fits all idea. Just because one marketing idea worked for Company A does not mean it will work for Company B. As such, different companies need flexibility when it comes to advertising. If banners are not working, try social media. If SEO is not working, try lead generation. The list of advertising tactics goes on and on.

Nonetheless, there are five forms of advertising that have worked time and time again for home improvement contractors. As such, these five methods are the most effective when it comes to contractor marketing. CONTINUE READING

The Benefits Of Employing An Accountant

There are many challenges to running a small business, including finances, legal matters and bookkeeping. While small business owners are often experts in their own field or industry, rarely are they either accounting, tax or legal experts.

You don’t have to necessarily hire an accountant full-time or have them on constant standby to reap the benefits of hiring an accountant. You have the option of hiring someone to help you out during certain times of the year or on individual projects. See several benefits of employing an account that may have you reconsidering your decision not to work with one. CONTINUE READING

Video: Who Is Representing Your Business?

Just as a homeowner interviews you before hiring your company for that expansive roofing job, you as a contractor need to know everyone representing your business. Whether it’s a new hire, a subcontractor or even a referral you made, you must know and approve everyone representing your business. CONTINUE READING

Get Discounted Contractor Leads With CraftJack

Lead generation companies have gotten it wrong for years. While the industry has been around for decades, many lead generation services have not done all they could for their pros. After all, why should you pay the same amount for a shared lead versus an exclusive lead? It just doesn’t make sense.

Back in 2013, as a new lead gen company on the block, we decided to be the exception rather than the rule. CraftJack introduced our speed-to-call discounts for our loyal CraftJack contractors. Since then, our service professionals have saved over $1.2 Million. When a contractor receives a discount from a CraftJack lead, our pros average a 17% savings. CONTINUE READING

CraftJack Updates & New Pricing

A lot has happened in the 4½ years since launching CraftJack. We’ve brought some new ideas as a fresh approach to the home services industry that have changed the way home improvement contractors benefit from lead generation. Our commitment to providing the absolute best experience with positive results, has been the number one goal continually driving us toward great new ideas.