CraftJack Updates & New Pricing

A lot has happened in the 4½ years since launching CraftJack. We’ve brought some new ideas as a fresh approach to the home services industry that have changed the way home improvement contractors benefit from lead generation. Our commitment to providing the absolute best experience with positive results, has been the number one goal continually driving us toward great new ideas.

4 Ways Green Construction Is Saving the Planet

Construction is slowly becoming a greener and more sustainable industry due to advances in technology and an adaption toward more eco-friendly building practices. All buildings and homes have an impact on their surrounding location, so it’s important to keep moving in a direction that decreases the environmental impact of these structures.

Creating awareness for environmentally-friendly processes is half the battle toward cleaning up and saving our planet. The more service professionals who support green construction, the better chance it’ll have at becoming an industry best practice. Fortunately, there are four ways green construction is already making its way into homes everywhere. CONTINUE READING

Video: Streaming Your Business

Customers today want more than just a good contractor. They want to see behind those closed doors. They want to see how you work before they hire you. They want to envision what it’s like to work with you before they sign on that dotted line.

Well, there are two terrific mobile phone apps that are perfect for streaming behind the scenes of your business: Meerkat and Periscope. Watch below as Noah explains exactly how you can use these simple apps. CONTINUE READING

Video: Learn From 2015

December is always the slow season, but that doesn’t mean the work stops. The end of the year is the perfect time to go back, learn and evaluate your business from the past year. What new aspects of your business worked? What new ventures did not work? These are just a few of the many questions you should ask yourself every December. CONTINUE READING

Social Media Don’ts

Social Media. The go-to when it comes to marketing. I know what you’re thinking. “Why do I need to market my small home improvement business?” Well, it’s simple. No matter how small your business is, your audience is using some type of social media, whether it be Facebook, Twitter or Instagram. With all of the different social media platforms out there, it’s an easy tool to use right? Well, not entirely. Social media is a complex marketing tactic if used properly, and a lot of people don’t know how to fully utilize social channels to the fullest. There’s a lot to learn, and it can be overwhelming. Here are some common problems that arise when a company doesn’t use social media properly. CONTINUE READING

Video: The Customer Is NOT Always Right

We hear the term that “the customer is always right,” but I am willing to bet many of our pros can agree that is simply not the case. Whether it’s an abusive homeowner or a landlord who thinks he knows everything about home remodeling, there are plenty of instances where the customer is not right. CONTINUE READING

How To Differentiate Yourself From The Competition

As a business owner, it’s easy to get caught up in what the other guys are doing. While it’s smart to know what the competition is up to, it’s also important you don’t spend all of your time trying to keep up and as a consequence, lose yourself in the shuffle.

There’s something special about a business that’s able to harness the power of being different. Many customers’ value companies who aren’t afraid to stand apart from the crowd. They appreciate firms who deliver products and services that are made just for them. Businesses thrive when they stay true to themselves and clearly communicate a unique story and vision. As Dr. Seuss once said, “Today you are You, that is truer than true. There is no one alive who is Youer than You.” CONTINUE READING

How To Market Your Small Business For The Different Seasons

Marketing is not an easy task. It takes strategic thinking and truly getting to know your audience in order to execute a successful marketing campaign. Marketing tactics can vary from season to season. There are different strategies you can use each season to help increase your marketing efforts. CONTINUE READING

How To Say No To Potential Customers

There comes a time when you have to say no to potential clients. While it seems counterintuitive to tell a potential customer “no, I don’t want your business,” scheduling conflicts, project conflicts, employee conflicts and payroll conflicts can all prevent professionals from taking on new business. CONTINUE READING

Video: Respond To Your CraftJack Reviews

Reviews are essential in lead generation, but responding to those reviews is vastly underrated across the industry. After recently releasing a review request feature, CraftJack is proud to announce another new feature that lets all contractors respond to submitted reviews. CONTINUE READING