How To Differentiate Yourself From The Competition

As a business owner, it’s easy to get caught up in what the other guys are doing. While it’s smart to know what the competition is up to, it’s also important you don’t spend all of your time trying to keep up and as a consequence, lose yourself in the shuffle.

There’s something special about a business that’s able to harness the power of being different. Many customers’ value companies who aren’t afraid to stand apart from the crowd. They appreciate firms who deliver products and services that are made just for them. Businesses thrive when they stay true to themselves and clearly communicate a unique story and vision. As Dr. Seuss once said, “Today you are You, that is truer than true. There is no one alive who is Youer than You.” CONTINUE READING

How To Market Your Small Business For The Different Seasons

Marketing is not an easy task. It takes strategic thinking and truly getting to know your audience in order to execute a successful marketing campaign. Marketing tactics can vary from season to season. There are different strategies you can use each season to help increase your marketing efforts. CONTINUE READING

How To Say No To Potential Customers

There comes a time when you have to say no to potential clients. While it seems counterintuitive to tell a potential customer “no, I don’t want your business,” scheduling conflicts, project conflicts, employee conflicts and payroll conflicts can all prevent professionals from taking on new business. CONTINUE READING

Video: Respond To Your CraftJack Reviews

Reviews are essential in lead generation, but responding to those reviews is vastly underrated across the industry. After recently releasing a review request feature, CraftJack is proud to announce another new feature that lets all contractors respond to submitted reviews. CONTINUE READING

New Products: November 2015

Despite the slow season coming up for contractors across the country, manufacturers are busy updating and creating new products you all need to finish your jobs on time with the precision you guarantee.

With the holidays coming up, manufacturers have stepped it up over the last few months, coming out with numerous tools and products such as outdoor power tools, jobsite radios and much more. See below as we explore the hottest new products coming to market. CONTINUE READING

Drive More Business By Focusing On The Right Customers

We all have the same goal in business, to drive more of it, but sometimes it can be a challenging road. It’s no longer about how many people you can spread your message to, but the quality and appropriateness of your outreach to your target audience.

At the end of the day, it should be a win-win situation for you and your customers. It’s smart to constantly be thinking about what value your business is bringing to the table and how you can better focus your energy on the customers who are going to help you drive more business. CONTINUE READING

Announcing CraftJack Lead Manager Updates: Now Offering Snow Removal Services

CraftJack is pleased to announce the addition of another new service to the CraftJack Lead Manager. As of today, contractors can sign up for snow removal services.

The added services include:

  • Snow Blowing
  • Snow Plowing
  • Ice Removal


CraftJack Data: Average Time To Call Decreases In 2015

The keys to lead generation are calling fast and following up with your leads. According to recent data, CraftJack contractors have taken our notice to heart and vastly improved your average time to call leads in 2015.

Compared to 2014, CraftJack pros are calling their leads more than four hours quicker in 2015. Four hours earlier vastly improves your odds of securing the business and greatly influences your ROI. CONTINUE READING

Video: How To Create Videos From Above

Video is the fastest growing form of marketing out there. It’s why Facebook and Google are is revamping their platforms to give more prominence to those users creating, editing and publishing more videos. CONTINUE READING

7 Tips To Remember When Trying To Make Business Connections

Many professionals often dread networking events. However, making connections and having a successful business can sometimes be one in the same. Here’s the thing, to truly perfect the art of networking and making connections, you have to practice everyday. Whether that’s talking to coworkers for a few minutes or working on your elevator pitch, be sure to find the best way to market your qualities. The key to a great business connection is sharing what you do and the goals of your company and listening to what your connection does. From there, you can figure out how both your similarities can benefit each party. Try to attend as many networking events to get a ton of practice.