Leads Deconstructed: Lead Generation Myths Vs. Facts

If you’ve been in the industry for a few years, you may have heard a few things about lead generation. It’s time to clear up the mystery of what’s the truth and what’s a lie behind lead generation.

Here are some of the common thoughts we here about lead generation here at CraftJack and the truth behind them. By better understanding what leads are, you can benefit your business. CONTINUE READING

Leads Deconstructed: Getting To Yes

So you’ve evaluated the project and created the estimate for the homeowner. Next is the follow-up. The goal here is to have one last pitch ready to close the sale. However, often times, contractors may receive pushback on specific aspects of the project. It’s you’re job to work with them to help them overcome their fears and objections.

Homeowner concerns come in all different forms; sometimes it’s about timing and other times it may be about cost. Here are a few ways you can respond to common homeowner objections. CONTINUE READING

Leads Deconstructed: Turn Opportunities Into Jobs

I’m sure you’ve been there, a lead comes through and might be weeks or months out from starting the project. While having the instant gratification of getting a homeowner to start their job soon is great, more often than not, homeowners are still gathering information, such as cost and time estimates, on their project.

Instead of dismissing them as a job lost, start building a relationship with them that can help you win the job in the end. Here’s how you can turn a long-term opportunity into a job.

Are you a contractor looking for more leads in your area? Sign up with CraftJack today to connect with homeowners near you who are planning or ready to hire for their project. CONTINUE READING

How To Define A Lead

When you think about growing your business, what are some ideas that come to mind? You could try to put out fliers so local homeowners can see it, or utilize social media to reach out to new customers in your service area. At the heart of all these efforts, you’re looking for new leads, or opportunities, to win more jobs.

When you think of “lead” and “lead generation service,” can you define what they are? Having the proper definition can often help your expectations when it comes to what jobs you’ll win. To help you, here’s some insight into how we define leads here at CraftJack. CONTINUE READING

Contractor Spotlight: Benshine’s Junk Removal

As a lead generation company, CraftJack is not only here to help you connect with homeowners in your area, but also here to help your business thrive. Our staff gets excited when we hear about your success stories, and even more so when we get to share them.

Today, CraftJack is featuring Benshine’s Junk Removal. They’ve been a CraftJack pro since February 2019 and have some tips for success to share with you today.

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Leads Deconstructed

From meeting a new customer in person to getting contact info online, leads come in many different forms. Sometimes, it seems like these new opportunities can’t come fast enough while other times, it can be overwhelming.

“Leads” is a simple term that has very complex thought and strategy behind it. In this new series, we’ll explore all aspects of lead generation and how you can better your business by finding the right jobs for you. CONTINUE READING

Customer & Contractor Transparency

When you start working with a new customer, it’s more than just a job. You have the chance to win over a customer for life. That’s why it’s important to build trust from the minute they answer the phone.

Transparency is vital when looking to build trust. Both parties involved must communicate effectively to ensure a good working relationship. Here are a few ways you can grow customer and contractor transparency. CONTINUE READING

Which Lead Generation Sites Are The Best For Contractors?

As a member on a number of contractor forums, it seems that every day another user posts the same question: “What is the best lead generation site for contractors” or “Has anyone tried?”

These types of posts tend to get replies ranging from flattering to furious. XYZ Contractor swears by a company while ACME Contractor swears AT the same company and Joe The Plumber damns ALL lead generation companies to hell.

So, who should you listen to?
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Homeowner Trust 101: The Importance Of An Itemized Quote

When you see a new opportunity for a job, there’s a lot that you can do to help you win the work. Getting in touch with the homeowner quickly, answering any questions and referring them to your updated website are all a few things that can help win the job. However, an itemized quote can be what really sets you apart from other contractors.

While providing an itemized quote does take time, it can be what helps you to win the job and even gain a repeat customer. If you’re ready to put together an estimate that will impress, here are a few tips.

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Homeowner Trust 101: How To Educate Your Customer

Everyone has their own expertise and specialty. Asking questions to learn more about a problem is natural because you want to work together with a business to better understand the service they provide. Contractors are no different.

Taking the time to educate your customer is an important part of sales, customer loyalty and retention. See a few ways you can educate a customer on your services. CONTINUE READING