What Should I Charge For My Labor?

When it comes to deciding how much you should charge for your labor, there are a number of components to consider. Basically, these include salary, load, burden and profit. Let’s walk through the process of building a “Sell Rate” for your company. CONTINUE READING

CraftJack Data: Calls Per Lead Decrease This Past Winter

Speed and persistence are monumental in lead generation, but according to recent CraftJack data, home improvement professionals in the CraftJack network are calling their leads less often and spending less time on the phone.

We went back and looked at all our call data from November 2014 through March 2015 and (winter). We then compared these numbers to the same time period in 2013-14. As the numbers below show, the average call duration and calls per lead diminished. CONTINUE READING

Video: Meet The CraftJack Team June 3rd

We want to invite all Chicagoland and nearby contractors to our inaugural contractor appreciation lunch on Wednesday, June 3rd at the CraftJack office.

Watch below a Noah goes over all the details.


Join Us For A Free Contractor Appreciation Lunch

CraftJack would like to invite all Chicagoland and nearby contractors to our inaugural contractor appreciation lunch on Wednesday, June 3rd.

The best part: it’s FREE.

Come meet other contractors in the area, learn a few marketing tips you can use to win more jobs and most importantly, meet the CraftJack staff and eat a free lunch on us. CONTINUE READING

5 Ways To Achieve Loyal Customers

Loyal customers can bring about numerous advantages, such as using only your company for all their projects, trusting you when it comes to pricing and referring your company to friends and family. Because there are countless competitors out there, it’s a good idea to have a few loyal customers who appreciate your efforts as well as your services.

But how do you achieve those loyal customers? CONTINUE READING

How Is CraftJack Different Than Other Lead Generation Companies?

At CraftJack, we are always finding ways to provide the best experience possible for all our loyal contractors. Over the past few years, we have made numerous updates to the CraftJack Lead Manager and would like to highlight some of the biggest changes and advantages we offer.

As always, if you have any questions or concerns about your account or are interested in signing up, please give us a call at 866-332-7134. CONTINUE READING

Video: Come Write For CraftJack

We are opening up our blogs to our fantastic CraftJack contractors. As you may have noticed, we have had a few contractors start writing for our CraftJack blog. That is because you are the real experts. You are out in the field every day. You know what it takes to be successful in this business. Now, it’s time to share your expertise. CONTINUE READING

Tool Review: Carhartt Cordura Front Work Pants

So when people see me wearing my Carhartt Cordura front work pants at the trade shows and home shows, something happens.

Drawn to the obvious utility and a certain coolness, grown men are compelled to ask the world’s most awkward question of another grown man they don’t know with hundreds of people around; where’d you get those pants?

Part Carhartt cotton duck material that many of us know, part Cordura ‘chap,’ the result is a whole that’s greater than the sum of its parts. And it’s clear from one look that they kick butt. CONTINUE READING

Video: How To Make Your Estimate Stand Out

Contractors need to ensure that their estimates always stand out. After all, it’s hard to move up the list when a rookie pro provides an estimate that is half the amount of your professional estimate.

In order to stand out, contractors must be courteous and professional. Likewise, you must also provide a copy of your insurance, contractor’s license (if state requires) and of course, examples of your best work. But that’s not all.

There are certain questions you must ask to ensure your estimate is ahead of the rest. See what those questions are and how you can prove that you’re the right pro for the job! CONTINUE READING

Contractor Spotlight: Paul Peterson LLC

Being in the home improvement arena, we have a chance to work with many terrific contractors across the country and now, we want to showcase a few of the men and women building and transforming dream homes.

Paul Peterson has been in the home improvement industry for 25 years. While his company, Paul Peterson LLC, mainly focuses on roofing in Western Washington and Canada, they do offer other services ranging from flooring, decking, painting and more.

I recently chatted with Paul to find out why he got into home improvement and how CraftJack is growing his business. CONTINUE READING