How CraftJack Came To Be

Every business has a story and our story started as a side project for Founder Ross Gordon.

After jumping in and out of the marketing arena, Ross came up with a way to make the lives of contractors simple and easy. Through various marketing channels and new contacts, he came up with CraftJack. See the full story below as Ross sat down with tastytrade, Bootstrapping in America. CONTINUE READING

What Is A Responsive Website?

When it comes to digital marketing, there are all sorts of big words thrown around and many fly over our heads. Nonetheless, the point of this blog is to simplify digital marketing, in all sense of the phrase, and today, I want to address “responsive websites.” CONTINUE READING

4 Reasons Digital Marketing Is More Effective Than Traditional Marketing

Having entrenched myself in the marketing arena for over five years now, I have seen quite a few changes. In the old days, billboard signs, newspaper ads, TV commercials and word of mouth marketing reigned supreme. If you wanted to get the word out there, all you had to do was utilize one of these channels.

Today, most of those avenues will not work (with the exception of word of mouth). Consumers are spending more and more time online and therefore, your marketing strategy must adjust. The companies that will withstand the test of time are blogging, interacting with fans on social media, buying digital ads on prominent publications and making YouTube videos. Clearly, these companies are adjusting. CONTINUE READING

Video: How To Effectively Use A Lead Service

Years of data and experience can say a lot and thankfully for our loyal contractors, it has sold us what tactics work and what don’t when it comes to lead generation.

CraftJack Founder Ross Gordon sat down with the 212 Marketing Group to discuss what tactics really work for contractors today and how the CraftJack Lead Manager, if used correctly, can give you a distinct advantage over your competitors. CONTINUE READING

2015 Construction Forecast

While the construction industry is not what it once was back in 2005, it is starting to inch back up to pre-recession levels and private construction is contributing.

Dodge Data & Analytics recently released their 2015 Dodge Construction Outlook. The report predicts that total U.S. construction starts for 2015 will rise 9% to $612 billion, a larger gain than the 5% increase to $564 billion estimated for 2014. CONTINUE READING

Video: How To View Payment History

With any business, you want to make sure you are bringing in more money than you are spending. Additionally, you want to see how your business is progressing as the year moves on. Thanks to the “payment history” function in the CraftJack Lead Manager, you can do just that.

If you ever want to know how much you spent last month or year, see how many leads you have received or compare this month to the same month last year, make sure you watch the video below as Noah explains how you can find all the answers in your CraftJack Lead Manager. CONTINUE READING

A Winning Formula To Following Up With Leads

Even if you are the best salesperson in the world, you will not close 100% of your leads on the first call. That is an admirable goal to strive for, but in our six years of existence, we’ve never heard of it coming to fruition.

Therefore, a strategic and thoughtful follow up process is a must when it comes to lead generation. Sadly, following up can get in the way of your busy schedule, along with completing projects on time, calling new leads and managing your employees. Don’t fret, as we have come up with the winning formula for following up. CONTINUE READING

Video: How To Add New Trades

As you have seen on the blog or our email newsletter, CraftJack recently added three new service categories to the CraftJack Lead Manager. Those services include concrete and masonry, drywall and insulation and landscaping.

CraftJack contractors can easily add any of the new, as well as other, lead categories to their subscription via the CraftJack Lead Manager. Watch Noah as he explains how to add new services in less than three minutes! CONTINUE READING

9 Questions To Answer Before You Call A Referral

Speed and persistence are key to lead generation, but if you are not prepared for what lies ahead, quickness and tenacity won’t matter. That is because many contractors call potential clients unprepared and lose that valuable revenue.

Nonetheless, the good news is that you can easily prepare yourself for every referral call you make by answering the following nine questions. As long as you have gone through each, you should have an extra boost of confidence the next time you pick up the phone. CONTINUE READING

Announcing CraftJack Lead Manager Updates: Now Offering Landscaping Services

CraftJack is pleased to announce the addition of another new service to the CraftJack Lead Manager. As of today, our loyal CraftJack contractors can sign up for a wide array of landscaping, lawn care and sprinkler services. CONTINUE READING