There is a story within all the data you collect. Whether it’s the number of leads you receive, the percentage of jobs you close or the number of fans interacting with your social media pages, there is always a story.
Recently, CraftJack updated the reports tab on your CraftJack Lead Manager. My friend Noah Mishkin sat down to discuss the intricacies of the reporting function, including best practices, target numbers to shoot for and how you can beat out your competition for your next referral. CONTINUE READING
Every marketing dollar needs to be tied to some revenue source and the only way to ensure email marketing is right for you is by tracking key email statistics. This data will tell you what your customers like, what they dislike and most importantly, what encourages them to spend money on your services.
After forming a list, coming up with content and sending out your brand new contractor newsletter, you must complete the full circle and track the following five metrics. If you ignore this relevant data, your email marketing ROI is sure to take a drastic hit. CONTINUE READING
Before jumping into any new project, we all have our fears. The same goes for homeowners about to embark on their first home remodeling project. Advancing those fears is doing business with a new company.
Helping you ease their worries, CraftJack went straight to the source and asked all homeowners who have used the CraftJack service their top fears before heading into any home remodeling project. See what they had to say! CONTINUE READING
Negative reviews are a fact of life. No matter how great your product is or how amazing your customer service may be, every business will always have to deal with their fair share of negative reviews, both online and offline.
Since the home remodeling industry is not immune negative reviews, my friend and co-worker Noah Mishkin decided to sit down and discuss how to view, consider and deal with user reviews on your CraftJack Lead Manager. CONTINUE READING
As a member on a number of contractor forums, it seems that every day another user posts the same question: “What is the best lead generation site for contractors” or “Has anyone tried?”
These types of posts tend to get replies ranging from flattering to furious. XYZ Contractor swears by a company while ACME Contractor swears AT the same company and Joe The Plumber damns ALL lead generation companies to hell.
So, who should you listen to?