Following up is a key piece of lead generation. While we would like to get in contact with all our referrals on the first call, reality and stats show that is just not the case.
For all those referrals who you didn’t get in contact with or asked to be contacted next fall, summer, etc, the follow up function in the CraftJack Lead Manager will certainly ease your scheduling woes. CONTINUE READING
CraftJack is pleased to announce the addition of two new services to the CraftJack Lead Manager. As of today, our loyal CraftJack contractors can sign up for a wide array of concrete and masonry as well as drywall and insulation services. CONTINUE READING
With any business, one must always ask the question, “Is it time to grow?”
Business is good. Profits are up. You are winning new jobs by the day. Nonetheless, you are starting to have problems fulfilling jobs on time. The logical solution would be to grow or hire additional employees.
Stop right there. CONTINUE READING
There is a story within all the data you collect. Whether it’s the number of leads you receive, the percentage of jobs you close or the number of fans interacting with your social media pages, there is always a story.
Recently, CraftJack updated the reports tab on your CraftJack Lead Manager. My friend Noah Mishkin sat down to discuss the intricacies of the reporting function, including best practices, target numbers to shoot for and how you can beat out your competition for your next referral. CONTINUE READING
Every marketing dollar needs to be tied to some revenue source and the only way to ensure email marketing is right for you is by tracking key email statistics. This data will tell you what your customers like, what they dislike and most importantly, what encourages them to spend money on your services.
After forming a list, coming up with content and sending out your brand new contractor newsletter, you must complete the full circle and track the following five metrics. If you ignore this relevant data, your email marketing ROI is sure to take a drastic hit. CONTINUE READING