Video: How To Schedule A Follow Up

Following up is a key piece of lead generation. While we would like to get in contact with all our referrals on the first call, reality and stats show that is just not the case.

For all those referrals who you didn’t get in contact with or asked to be contacted next fall, summer, etc, the follow up function in the CraftJack Lead Manager will certainly ease your scheduling woes. CONTINUE READING

CraftJack Lead Manager Update: Now Offering Masonry & Insulation Services

CraftJack is pleased to announce the addition of two new services to the CraftJack Lead Manager. As of today, our loyal CraftJack contractors can sign up for a wide array of concrete and masonry as well as drywall and insulation services. CONTINUE READING

Video: How To Add A Promotion On Your CraftJack Profile

Everyone likes a good deal, but disseminating that promotion is easier said than done. Good thing for our eager and active contractors, CraftJack gives you the ability to add a promotion to your CraftJack profile page.

Watch below as Noah shows you how to easily add a promotional offer to your CraftJack profile page in less than five minutes. CONTINUE READING

Is It Time To Grow?

With any business, one must always ask the question, “Is it time to grow?”

Business is good. Profits are up. You are winning new jobs by the day. Nonetheless, you are starting to have problems fulfilling jobs on time. The logical solution would be to grow or hire additional employees.

Stop right there. CONTINUE READING

Why Video Is King

Video is quickly becoming the most popular form of content homeowners engage with. Video lets you provide an experience. Video is storytelling. Video brings your referrals inside your business. Video gives you the upper hand against your competition.

As simple as it is, video is king and fortunately for you, it is very easy to shoot, create, share and market. Watch below as Noah explains all the benefits of video and how you can start shooting quality videos today! CONTINUE READING

How Twitter Helps Contractors Generate Leads

Regardless if you’re on the bandwagon or not, social media has captured the attention of many of your prospective customers. As of today, approximately 51% of active Twitter users follow companies, brands or products on social networks (via Edison Research). That number is only growing.

Due to the vast amount of social media platforms, it can feel like too much of a hassle. Don’t get overwhelmed by finding at least one that’s effective in achieving your brand/company goals. For instance, Twitter users are three times more likely to follow brands than Facebook users (via Convince and Convert). So, why not hop on Twitter and see what it can do for you? CONTINUE READING

Video: How To Contact Old Referrals

The fall is the perfect time to plan ahead. We must always stay hungry for business and a great way to accumulate new leads and stay busy during the slow months ahead is by ramping up your email marketing campaigns.

We recently wrote about the benefits and intricacies of email marketing, but we also wanted to show you how you can target your past and current referrals via the CraftJack Lead Manager. CONTINUE READING

How To Create Next Year’s Marketing Budget

As Thanksgiving rolls around, contractors start preparing for next year. In order to do that, one must go over last year’s numbers, see what worked, what didn’t, what could be improved and what initiatives need to be axed.

Nonetheless, all that data can be confusing to say the least. As long as you kept detailed notes of all the money coming in and all the money going out, you can determine next year’s marketing budget. CONTINUE READING

Video: How To Read CraftJack Reports

There is a story within all the data you collect. Whether it’s the number of leads you receive, the percentage of jobs you close or the number of fans interacting with your social media pages, there is always a story.

Recently, CraftJack updated the reports tab on your CraftJack Lead Manager. My friend Noah Mishkin sat down to discuss the intricacies of the reporting function, including best practices, target numbers to shoot for and how you can beat out your competition for your next referral. CONTINUE READING

5 Key Email Marketing Stats You Must Track

Every marketing dollar needs to be tied to some revenue source and the only way to ensure email marketing is right for you is by tracking key email statistics. This data will tell you what your customers like, what they dislike and most importantly, what encourages them to spend money on your services.

After forming a list, coming up with content and sending out your brand new contractor newsletter, you must complete the full circle and track the following five metrics. If you ignore this relevant data, your email marketing ROI is sure to take a drastic hit. CONTINUE READING