Video: What Your Potential Clients Are Afraid Of

Before jumping into any new project, we all have our fears. The same goes for homeowners about to embark on their first home remodeling project. Advancing those fears is doing business with a new company.

Helping you ease their worries, CraftJack went straight to the source and asked all homeowners who have used the CraftJack service their top fears before heading into any home remodeling project. See what they had to say! CONTINUE READING

6 Trade Show Benefits

Have you thought about attending a trade show recently? Unsure of how your business can benefit from the experience? Here are a few things to ponder that can help you decide whether a trade show is right for you. CONTINUE READING

Video: How To Handle & Respond To Negative Reviews

Negative reviews are a fact of life. No matter how great your product is or how amazing your customer service may be, every business will always have to deal with their fair share of negative reviews, both online and offline.

Since the home remodeling industry is not immune negative reviews, my friend and co-worker Noah Mishkin decided to sit down and discuss how to view, consider and deal with user reviews on your CraftJack Lead Manager. CONTINUE READING

7 Resources For Your Email Newsletter

Now that you understand all the benefits of email marketing and have a large list of emails to send to, it’s time to come up with intriguing, creative and inspiring text, images and graphics to put in your newsletter.

Sadly, content does not grow on trees or magically appear in your email newsletter. It takes time to gather materials. It takes time to write interesting content. It takes time to find thoughtful images. All in all, it takes preparation, precision and grit to come up with newsletter content every week, month or season. CONTINUE READING

Video: CraftJack’s ROI Calculator

Every business and marketer needs to always know their return on investment (ROI). After all, if we don’t know how much money we are spending, how much money we are making or its ratio, we won’t be able to adjust our strategy going forward. CONTINUE READING

Which Lead Generation Sites Are The Best For Contractors?

As a member on a number of contractor forums, it seems that every day another user posts the same question: “What is the best lead generation site for contractors” or “Has anyone tried?”

These types of posts tend to get replies ranging from flattering to furious. XYZ Contractor swears by a company while ACME Contractor swears AT the same company and Joe The Plumber damns ALL lead generation companies to hell.

So, who should you listen to?

5 Contractor Benefits Of Email Marketing

Email marketing is now a vital marketing and revenue channel for businesses across the globe. However, collecting emails, deciding on content, gathering beautiful images and tracking relevant metrics is all hard work. Like anything in life, the work you put in will be well worth the ROI you get in return.

To further convince you that email marketing is a necessary channel for all home improvement professionals, I have collected five profound benefits to email marketing. As you will soon see, email marketing will not only improve your ROI, but further advance your company into the next decade. CONTINUE READING

How To Build An Effective Advertisement

Effective advertisements yields a strong ROI. Therefore, the key to a successful marketing campaign is an ad that communicates, to your target market, the services you offer. Switching marketing tactics midway is not uncommon when trying to reach your target audience more effectively. Take different avenues when advertising; place your ads in various mediums. If your target market ranges in age, then know that an ad for a 20-year-old will not be as effective on a 50-year-old. Study your market. CONTINUE READING

Connecting With Consumers: The Secret To Social Media Success

We have spent the last month explaining how social media can help your business and what platforms you as a contractor should take advantage of. With both in the rearview mirror, it’s time to talk about the type of content, imagery, blogs and videos you should be sharing on social media.

The key to social media success is connecting with consumers. A homeowner needs to feel as if you are talking to them and only them with every single Facebook post, Pinterest image, tweet, video and blog post. Your target audience may be broad, but each message needs to feel individualized. CONTINUE READING