Video: CraftJack Launches Electrical Category

CraftJack is excited to announce a new home improvement service: electrical. This includes ceiling fan installation, thermostat installation, electrical wiring, panel upgrade and more. See all the categories in this new trade here.

Watch below as Noah explains more about this new trade and how you can start receiving leads in real time by signing up with CraftJack today.

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What Customers Are Looking For On Your Website

With technology at our fingertips, it’s more important than ever to have a functioning website for your business. We know how important this is for contractors. Having a website can help generate leads and awareness of your services. But how do you know your website is functioning how your customer needs it to? By knowing what customers are looking for, you can better assist them to the information they need and get leads faster.

Contractor Wants vs. Customer Needs

In a recent study released by The Farnsworth Group, 20% of homeowners said they used a pro’s website to both find and contact them. Three out of 10 pros said they get 11% to 25% of their leads from their website or app-generated lead.

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CraftJack Contractors Received 50% More Leads

The remodeling industry is booming. Dodge Data & Analytics predicts total construction to hit $712 billion in 2016. CraftJack is honored to bring some of that demand to our loyal contractors. In fact, in the first quarter of 2016, CraftJack has sent 50% more leads to our pros on a year-over-year basis.

That means more landscaping leads for the local lawn design firm in Alabama; more remodeling referrals for small bathroom remodeling company in Texas or more reviews for the large painting company in Florida.

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The Power Of Customer Reviews For Small Businesses

The fact is that consumers are putting more faith in fellow consumers and less faith in actual companies. What this means is customer reviews and referrals are more powerful than ever before, including their ability to serve as a marketing tool for small businesses.

The ability of customer reviews to persuade another isn’t fabricated, there are hard facts behind the influence they have on purchasing habits. In this article, I’ll discuss why you need customer reviews, how they affect the bottom line and best practices for managing them.

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5 Sales Tips That Will Help Win The Job

Your sales strategy is just as important as the actual hands-on work you do. Why? Because the way you communicate what you can do for the customer is the way you’ll land the job. Sales are incredibly important for any business owner. Knowing your best approach will help you win new jobs and gain referrals.

However, not everyone is great at selling. But, with a few easy tips and techniques, you can gain new business in no time at all.

1. Take the Time to Listen

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Video: Not The Only, But The Best

The Goose Island Beer Company has a great slogan, “Not The Only, But The Best.” The company recognizes that you are likely to drink and choose from more than one beer. However, among all the options, they want to be the best one you drink.

In the video below, Noah explains how this slogan can translate into business. It’s likely other contractors will be bidding for a job, but how can you go above and beyond to be the best?

Becoming the best first starts with exceptional customer service and exceeding expectations. A few ways to do that is through open communication, showing up on time and being prepared.

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The Dos & Don’ts Of Estimates

Though every job is different, contractors should be willing and ready to provide estimates to their customers. Knowing what to present and how to present them can be tricky, especially when you’re trying to land the job.

Providing an estimate can be the hardest part of the business. Your estimate needs to be high enough to make a profit, but low enough to win the job. These tips below will help you create a good estimate and win the job.

To gather information on the project, you’ll need to have a conversation with the customer. Some clients are already aware of what they need and can provide you with information over the phone. However, it’s always a good idea to see the job in person, as customers can leave out important details. In all situations, this is your first impression with the client, so you’ll want to provide them with great customer service.

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Successful Sales Tips For Small Business Owners

When you’re a one-man shop, it’s hard to make time for everything, especially when you’re busy out on jobs. Sales should be your number one priority because without it, you don’t have a business to run. Customers are very in tune with what they do and don’t want when spending their hard earned money. Why not take some time to brush up on your sales skills and become the person they do want to hire?

Even sales experts make time for practice and reviewing the fundamentals. Don’t get caught off guard the next time you’re trying to close a deal. Instead, prepare for a win. See below to learn sales techniques and strategies tailored to small business owners that you’ll be able to implement immediately.

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5 Construction Email Newsletters You’ll Want to Read

Looking to become more in-tune with the happenings of the construction industry? Email newsletters are great because they’re filled with relevant content topics and are delivered to your inbox in seconds. They’re typically free of charge and an easy way to keep up to speed with what’s going on in your industry or trade.

As a business owner and leader, you should be expanding your industry knowledge and challenging yourself daily. Don’t know where to start? Here are five construction email newsletters that you should consider subscribing to.

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Video: Learn Something From Everyone

When was the last time you self-evaluated your work and operations? Many times, we can go months without looking inward at what we can learn and where we can improve. It’s important in any industry to always seek ways to continue growing, to better yourself and to better your business.

One of the best ways to learn new things is by listening to customers and their stories. As Noah explains below, some pros may have forgotten that no matter how long you’ve been in the business, you can always improve.

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