How To Create Next Year’s Marketing Budget

As Thanksgiving rolls around, contractors start preparing for next year. In order to do that, one must go over last year’s numbers, see what worked, what didn’t, what could be improved and what initiatives need to be axed.

Nonetheless, all that data can be confusing to say the least. As long as you kept detailed notes of all the money coming in and all the money going out, you can determine next year’s marketing budget. CONTINUE READING

Video: How To Read CraftJack Reports

There is a story within all the data you collect. Whether it’s the number of leads you receive, the percentage of jobs you close or the number of fans interacting with your social media pages, there is always a story.

Recently, CraftJack updated the reports tab on your CraftJack Lead Manager. My friend Noah Mishkin sat down to discuss the intricacies of the reporting function, including best practices, target numbers to shoot for and how you can beat out your competition for your next referral. CONTINUE READING

5 Key Email Marketing Stats You Must Track

Every marketing dollar needs to be tied to some revenue source and the only way to ensure email marketing is right for you is by tracking key email statistics. This data will tell you what your customers like, what they dislike and most importantly, what encourages them to spend money on your services.

After forming a list, coming up with content and sending out your brand new contractor newsletter, you must complete the full circle and track the following five metrics. If you ignore this relevant data, your email marketing ROI is sure to take a drastic hit. CONTINUE READING

Video: What Your Potential Clients Are Afraid Of

Before jumping into any new project, we all have our fears. The same goes for homeowners about to embark on their first home remodeling project. Advancing those fears is doing business with a new company.

Helping you ease their worries, CraftJack went straight to the source and asked all homeowners who have used the CraftJack service their top fears before heading into any home remodeling project. See what they had to say! CONTINUE READING

6 Trade Show Benefits

Have you thought about attending a trade show recently? Unsure of how your business can benefit from the experience? Here are a few things to ponder that can help you decide whether a trade show is right for you. CONTINUE READING

Video: How To Handle & Respond To Negative Reviews

Negative reviews are a fact of life. No matter how great your product is or how amazing your customer service may be, every business will always have to deal with their fair share of negative reviews, both online and offline.

Since the home remodeling industry is not immune negative reviews, my friend and co-worker Noah Mishkin decided to sit down and discuss how to view, consider and deal with user reviews on your CraftJack Lead Manager. CONTINUE READING

7 Resources For Your Email Newsletter

Now that you understand all the benefits of email marketing and have a large list of emails to send to, it’s time to come up with intriguing, creative and inspiring text, images and graphics to put in your newsletter.

Sadly, content does not grow on trees or magically appear in your email newsletter. It takes time to gather materials. It takes time to write interesting content. It takes time to find thoughtful images. All in all, it takes preparation, precision and grit to come up with newsletter content every week, month or season. CONTINUE READING

Video: CraftJack’s ROI Calculator

Every business and marketer needs to always know their return on investment (ROI). After all, if we don’t know how much money we are spending, how much money we are making or its ratio, we won’t be able to adjust our strategy going forward. CONTINUE READING

5 Contractor Benefits Of Email Marketing

Email marketing is now a vital marketing and revenue channel for businesses across the globe. However, collecting emails, deciding on content, gathering beautiful images and tracking relevant metrics is all hard work. Like anything in life, the work you put in will be well worth the ROI you get in return.

To further convince you that email marketing is a necessary channel for all home improvement professionals, I have collected five profound benefits to email marketing. As you will soon see, email marketing will not only improve your ROI, but further advance your company into the next decade. CONTINUE READING