Video: How To Handle & Respond To Negative Reviews

Negative reviews are a fact of life. No matter how great your product is or how amazing your customer service may be, every business will always have to deal with their fair share of negative reviews, both online and offline.

Since the home remodeling industry is not immune negative reviews, my friend and co-worker Noah Mishkin decided to sit down and discuss how to view, consider and deal with user reviews on your CraftJack Lead Manager. CONTINUE READING

7 Resources For Your Email Newsletter

Now that you understand all the benefits of email marketing and have a large list of emails to send to, it’s time to come up with intriguing, creative and inspiring text, images and graphics to put in your newsletter.

Sadly, content does not grow on trees or magically appear in your email newsletter. It takes time to gather materials. It takes time to write interesting content. It takes time to find thoughtful images. All in all, it takes preparation, precision and grit to come up with newsletter content every week, month or season. CONTINUE READING

Video: CraftJack’s ROI Calculator

Every business and marketer needs to always know their return on investment (ROI). After all, if we don’t know how much money we are spending, how much money we are making or its ratio, we won’t be able to adjust our strategy going forward. CONTINUE READING

5 Contractor Benefits Of Email Marketing

Email marketing is now a vital marketing and revenue channel for businesses across the globe. However, collecting emails, deciding on content, gathering beautiful images and tracking relevant metrics is all hard work. Like anything in life, the work you put in will be well worth the ROI you get in return.

To further convince you that email marketing is a necessary channel for all home improvement professionals, I have collected five profound benefits to email marketing. As you will soon see, email marketing will not only improve your ROI, but further advance your company into the next decade. CONTINUE READING

How To Build An Effective Advertisement

Effective advertisements yields a strong ROI. Therefore, the key to a successful marketing campaign is an ad that communicates, to your target market, the services you offer. Switching marketing tactics midway is not uncommon when trying to reach your target audience more effectively. Take different avenues when advertising; place your ads in various mediums. If your target market ranges in age, then know that an ad for a 20-year-old will not be as effective on a 50-year-old. Study your market. CONTINUE READING

Connecting With Consumers: The Secret To Social Media Success

We have spent the last month explaining how social media can help your business and what platforms you as a contractor should take advantage of. With both in the rearview mirror, it’s time to talk about the type of content, imagery, blogs and videos you should be sharing on social media.

The key to social media success is connecting with consumers. A homeowner needs to feel as if you are talking to them and only them with every single Facebook post, Pinterest image, tweet, video and blog post. Your target audience may be broad, but each message needs to feel individualized. CONTINUE READING

“Contractors Need Reviews”

Homeowner reviews are one of the best marketing assets you have at your disposal. You have heard from us via our blog, newsletter and account managers, but needless to say, we are not the ones paying your bills. Homeowners are. That is why we went out and talked to an actual homeowner who recently hired a CraftJack contractor for their bathroom remodeling job. CONTINUE READING

A Step-By-Step Guide To Business Blogging

So we’ve told you why it’s important to start a business blog and even given you key stats about them, but what happens after you join the blogging community? Is it getting harder to keep up with the competition?

If you answered yes to the above question, it’s simple; to keep your blog enticing, your content must be relevant and up-to-date. Remember, the conversational tone of a blog is what drives search engines. Because you started your blog to draw your customers even closer to your brand, focusing on the content should be a priority. Who knows, maybe you’ll even catch the eye of a new customer. CONTINUE READING

Why All Contractors Need To Be On Pinterest

Pinterest is now firmly the 4th largest social media network in the United States, but it could be the most efficient and practical outlet to expand your business and promote your brand.

Of the four dominant social media networks (Facebook, Twitter and LinkedIn), Pinterest is by far the most visual. As I pointed out in Social Media 101 For Contractors, Pinterest is actually the only network that really highlights visual work.

Nonetheless, while your competitors are trying to get a handle of Twitter and LinkedIn, you should be taking advantage of the social network that will really move the needle for your company. If you don’t believe me, below are five reasons you need to be on Pinterest. CONTINUE READING