If you are reading this blog, then you have, are currently or are interested in investing money in lead generation. Nonetheless, depending on your industry, lead generation can mean a world of a difference.
For example, lead generation in the agency arena generally translates to extra traffic to one’s website. Lead generation in the journalism world means obtaining a new source for a story. Lead generation in the home improvement world is, neither.
That is why I am going to explain all there is to know about lead generation in the home improvement arena. I will explain what it is, what it isn’t and a few lead generation best practices. CONTINUE READING
With one side of the lead generation formula covered last week (persistence), it’s time to move to an equally vital aspect of lead generation; speed to call.
As we have advocated for years, contractors should call their referrals as soon as they receive them. CraftJack sends you the referral as quickly as two minutes after the homeowner fills out our exclusive online forms. That means their home remodeling project is at the top of their mind when you receive the notifications.
Enough explaining. Time to get into the numbers. New CraftJack research reveals the best times to call a referral. Below, I will explain the research and by the time we are done, prove to you that all leads need to be called within the first 30 minutes. CONTINUE READING
I have said it before and I will say it again; persistence and speed are the two most vital factors in closing more referrals. I have gone over the broad numbers in Persistence & Speed: Keys To Winning New Jobs, but today, I want to do a deeper dive into persistence.
In this post, I will prove how vital persistence is in lead generation and why the tenacious contractors generally win the jobs everyone else so deeply desires. CONTINUE READING
CraftJack is pleased to announce multiple updates that will make your lead generation experience easier and more efficient. These updates are designed to make tracking your results as simple as possible. These enhanced tracking updates will ensure that you’re generating the greatest possible ROI. CONTINUE READING
If you’ve missed Part 1 or Part 2 of using the laws of persuasion to help your business, I recommend you get familiar with them to understand some of the principles behind people’s decision making. While this is the final post of that information series, it will not fall short of sharing what you need to see improvements. By evaluating and applying these next few laws of persuasion, you will be well equipped to see great changes in the present and future. CONTINUE READING
We’ve seen from Part 1 of using the persuasion laws that it could greatly assist in people’s decision making process. As I will discuss more thoroughly in this post, we tap into a few that can make more of an impact in receiving a quality business turn around with clients. Could this work for you? You may seem a bit skeptical, but by applying these next few laws of persuasion to your business methods, you can yield some pretty incredible results in the long run. CONTINUE READING