What do you think customers are looking for when they come to your website? Reviews, contact information and previous work might come to mind. All are correct, but most importantly, they are looking for reasons to be confident that you’re the best pro for the job.
Noah explains in the video below the top three things a customer looks for on your website and how they work together to provide that confidence for potential customers.
Looking for more insight on what your customer is thinking? Read What Customers Are Looking For On Your Website to optimize your page for more business.CONTINUE READING
Speed reigns supreme when it comes to lead generation and that is why CraftJack has worked diligently to create the fastest and easiest notification system in the industry.
We know you guys are busy. We know contractors are out working on the job, traveling, handling payroll and running your business. As such, when a lead comes in, just like the one above, you need to easily be able to contact the homeowner however you see fit. Fortunately, CraftJack offers three very convenient ways to not only receive a lead notification, but to contact the homeowner within seconds.CONTINUE READING
On the job, you and your workers’ safety should be the number one priority. Pros come in contact with dangerous tools and situations with your work. Many of us know common safety precautions, but accidents can happen and you should be prepared if they do. Here is what you need to know to best handle injuries on the job site.
According to OSHA, falls are the most common cause of work-related injuries and deaths on the job. This can be from simple ladders to scaffolding and roofing. A fall can result in serious and permanent injuries; so proper attention should be given.CONTINUE READING
A project portfolio should be viewed as a marketing tool that exists to help you win more business. It’s a chance for you to showcase your best work and provide real-world examples to potential customers.
Similar to a job interview, you want to prove that you’re capable of solving construction challenges and problems in a timely manner. There’s no reason to slop something together overnight. Take your time and do it right. See tips for creating the perfect contractor’s project portfolio and get motivated to start working on yours today.CONTINUE READING
After a long day on the job, you stand back and look at the work accomplished. But, it’s not time to leave quite yet. Part of ending the day’s work should always be cleaning up the job site. Of course, this is the last thing any of us want to do, but it’s essential to your business.
Here are three reasons why keeping the job site clean can improve your business and a few tips to help.
1. A Productive & Safe Work EnvironmentCONTINUE READING
More than a billion people use Facebook to connect with friends, family, brands and services that matter most to them. Marketing your business and products on Facebook is a smart decision.
The social platform has completely transformed the way customers shop and review products and services. Creating a company profile page on Facebook will help you raise awareness for your brand, increase local business and, most importantly, reach drive more sales.
Why Facebook is ImportantCONTINUE READING
CraftJack is excited to announce a new home improvement service: electrical. This includes ceiling fan installation, thermostat installation, electrical wiring, panel upgrade and more. See all the categories in this new trade here.
Watch below as Noah explains more about this new trade and how you can start receiving leads in real time by signing up with CraftJack today.CONTINUE READING
With technology at our fingertips, it’s more important than ever to have a functioning website for your business. We know how important this is for contractors. Having a website can help generate leads and awareness of your services. But how do you know your website is functioning how your customer needs it to? By knowing what customers are looking for, you can better assist them to the information they need and get leads faster.
Contractor Wants vs. Customer Needs
In a recent study released by The Farnsworth Group, 20% of homeowners said they used a pro’s website to both find and contact them. Three out of 10 pros said they get 11% to 25% of their leads from their website or app-generated lead.CONTINUE READING
The remodeling industry is booming. Dodge Data & Analytics predicts total construction to hit $712 billion in 2016. CraftJack is honored to bring some of that demand to our loyal contractors. In fact, in the first quarter of 2016, CraftJack has sent 50% more leads to our pros on a year-over-year basis.
That means more landscaping leads for the local lawn design firm in Alabama; more remodeling referrals for small bathroom remodeling company in Texas or more reviews for the large painting company in Florida.CONTINUE READING
The fact is that consumers are putting more faith in fellow consumers and less faith in actual companies. What this means is customer reviews and referrals are more powerful than ever before, including their ability to serve as a marketing tool for small businesses.
The ability of customer reviews to persuade another isn’t fabricated, there are hard facts behind the influence they have on purchasing habits. In this article, I’ll discuss why you need customer reviews, how they affect the bottom line and best practices for managing them.CONTINUE READING