How The Laws of Persuasion Can Help Your Business – Part 3

If you’ve missed Part 1  or Part 2 of using the laws of persuasion to help your business, I recommend you get familiar with them to understand some of the principles behind people’s decision making. While this is the final post of that information series, it will not fall short of sharing what you need to see improvements.  By evaluating and applying these next few laws of persuasion, you will be well equipped to see great changes in the present and future. 

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How The Laws of Persuasion Can Help Your Business – Part 2

We’ve seen from Part 1 of using the persuasion laws that it could greatly assist in people’s decision making process. As I will discuss more thoroughly in this post, we tap into a few that can make more of an impact in receiving a quality business turn around with clients. Could this work for you? You may seem a bit skeptical, but by applying these next few laws of persuasion to your business methods, you can yield some pretty incredible results in the long run. 

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How The Laws of Persuasion Can Help Your Business – Part 1

Have you ever reflected after a customer conversation and realized that your approach did not have an impact? Couldn’t close the deal? Do not fret, as there are a few laws that can work for you and your business. These are the laws of persuasion and they play a major factor in the human decision-making process. Using the following can be the difference between just “quoting” and truly “closing.”

Law #1 – The Law of Scarcity 

This law suggests that a person perceives someone or something to be of limited quantity or quality and perceives greater value for it not being available to all.

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5 Reasons Video Is Better Than Text Or Photos

Video is the future of marketing. It’s really that simple. The fact there has been an 800% increase in online video consumption over the last six years proves my point.

If you have kept up with the CraftJack blog lately, you know that I prefer visuals to text. If you need a refresher, check out These 7 Visual Stats Will Change Your Marketing Strategy.

Now that you’re convinced, I am here to show you why video, another form of visual marketing, is even better than photos and text.

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3 Steps To Complete Before Requesting A Credit

The credit process is part of every lead generation company. The CraftJack Lead Manager is one of the most accurate in the industry, but sometimes, fake numbers or renters do fall through the cracks. Afterwards, you as a contractor have a right to request a credit on your account. Depending on your situation, the credit may or may not be granted, but there are three simple steps you can take before you request a credit that will certainly help your chances.

Before you request a credit, make sure you complete the following three tasks:

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Old School Organization Tips

Despite the endless advances in technology, there are those of us who prefer the old school way of doing things. Whether it’s phone over email or desktop over tablet, there is still room in this world for those of us who like things the way they were. Good thing organization is one aspect of your contracting business that is not depended exclusively on technology.

Even without Internet, there are many ways to stay organized. You could use a wall calendar instead of the one on your computer. You can use sticky notes instead of a reminder app on your phone. You can use good old-fashioned filing cabinets instead of your computer. Below, I will describe three old school methods for staying organized so you can keep your business running as smoothly and efficiently as possible.

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5 Key Stats Contractors Must Track

Nowadays, every company is obsessed with gathering as much data as they possibly can. Sadly, many don’t know what do with that data once they accumulate it. In the lead generation business, the data you that your CRM system collects is vital in judging the success of your business and lead generation service. Below are five vital reports that all contractors need to track on a weekly basis in order to better judge the success of their business and lead generation service.

Note: All five stats are now part of CraftJack’s weekly performance emails.

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Call and Lead Tracking: Helping You Close More Jobs

More leads equate to more business. Nevertheless, there are always slow seasons for any business and a great way to combat rough times is by tracking the status of your currents leads and following up whenever necessary. Like any good lead manager platform, contractors should always be able to track and mark the status of your current referrals. This tracking system can be the difference between lost and closed leads.

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Why Funny Voicemail Greetings Are Great

As a business, you should always be looking for new and creative ways to get people talking about your business. Many companies, no matter what industry they are in, fail to take advantage of the simple, everyday opportunities they have to create a fun, remarkable and unforgettable experience for their customers. A funny voicemail greeting has the ability to meet all of those qualifications.

As we iterated in 5 Voicemail Message Myths, when you are leaving a message for your potential leads, there are certain rules everyone should follow. Those myths have been studied and show that dismissing them result in fewer callbacks. Nonetheless, few studies have been dedicated to voicemail greetings. Therefore, you should think outside of the box and do something different. A comedic voicemail like this famous greeting from George Costanza in Seinfeld is a great example.

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Announcing CraftJack Lead Manager Updates & Improvements

We are excited to announce some major changes to the CraftJack Lead Manager. These changes will provide you with more tools to win jobs and track your results as well as earn more discounts through CraftJack.

The new dashboard on the CraftJack Lead Manager is designed to give you a better overview of your account. In the new dashboard you will see:

  • Your last payment amount and your current balance due.
  • An overview of new leads you have not yet called.
  • Upcoming scheduled estimates.
  • On overview of your last 30 days (leads, spend, average quote, average job).
  • Recent reviews received from homeowners.
  • Recent marketing tips from our blog.
  • Recommendations on updating your profile.
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