If you are a home improvement contractor, chances are you get a good number of sales calls, emails, postcards from a lead generation company trying to sell you their leads.
Assuming that a lead generation site is a good strategy for your business (that’s another topic all together), how should you decide which company is right for you? Here are some important things to consider when working with a home improvement lead generation company:
I had an interesting call with a client (Steve) the other day. Steve runs a very successful house painting company in Bridgeport, CT, which he’s built up over the past 25 years. He called me to transfer his LocalPainterQuotes.com account (our old service) to CraftJack Profiles.
In the process of setting up his account we got to talking about the lead generation business, sales, and how to be a successful painting company. Now, Steve has more opinions than a talk show radio host and you can feel his passion for his business when he speaks. About half way through our one hour and fifteen minute call, Steve unleashed his opinions on lead generating services.
Knowledge is power, but knowing how to have that knowledge come directly to you instead of wasting precious time constantly researching for it might be a super-power. The best way to ensure you business is thriving in today’s economy is to be confident that you are fully informed on what is happening in your line of work and what are the new things people are talking about in business. Here are three simple ways to make the news and information work for you by using three free and easy services.
I’ve said it before and feel it bears repeating; if your not thinking about the next step for your business in moving forward, then your slowing moving in reverse. There is no standing still. Something I think every business can benefit from, whether your hocking gold fish at a carnival game or pushing 1980 Ford Pintos on a used car lot, is evaluating one’s own image from an outsider’s perspective. Are you presenting your services 100% while making a strong and trustworthy connection with your prospective clients? Here are some topics you might consider when evaluating your own business:
ServiceMagic just released their Remodeling and Repair Index for January-June 2011. The index contains data on service requests from ServiceMagic’s website, as well as surveys conducted with homeowners and contractors.
The index has a lot of good data, and while the method may be partially flawed (just because service magic saw a 52% increase in solar requests does not mean that the population as a whole is 52% more likely to request solar. It may just mean that ServiceMagic increased their advertising efforts for solar, which led to the increase in service requests), the data still shows interesting trends in the home improvement space.
The contractor survey (pages 17-22) shows some very interesting insights that have real implications as to how contractors should be following up with their leads.
On page 20 ServiceMagic asked the question “With the downturn in the economy, what changes have you seen in homeowners’ buying habits?” Only 5% of contractors reported that they saw no change. 95% reported changes in customer buying behavior that has an impact on their sales.
ServiceMagic also asked contractors how they are addressing these changes. 92% of contractors changed how they present estimates, price work, or pursue leads.
What does this information have to do with you? Well, it’s becoming quite clear that the landscape is getting more competitive and margins are going down as contractors compete for jobs. As a result you should place extra focus on how you follow up with leads and the little things you can do to stand out.
How have you changed your strategy since the recession?
I recently attending a tech conference on using social media and other tools to reach one’s audience. What I learned from attending the event was incredibly valuable to the future of my business and got me thinking in more creative ways. As a contractor you should consider attending more trade shows. Here are 3 reasons why:
Every interaction a homeowner has with your business helps them decide if you are the right contractor to hire. And since there are very few times you won’t be competing with other contractors, every positive impression you leave gets you one step closer to winning the job. So it pays not to overlook the small things your company can do to help you win jobs.
Here are 3 small things contractors can do to look more professional.
You know that feeling after you’ve just spent a long week sweating in the heat and breaking your back to complete a job the expected deadline? You’ve got all of your equipment loaded back onto the truck and you are shaking the homeowners hands as you back away from the house and look over your work with pride. Ahhhhhh. It feels good, doesn’t it?
That’s something you should be sharing with potential customers. Having a profile page up on CraftJack is great. You can promote your business by showcasing photos and video from jobs you have completed in the past to help set your company apart from the competition. Here are some simple tips on photographing your work so shows all the hard work you put into the job.