5 Voicemail Message Myths

The best voicemail message is short, to the point, personal and original. Sadly, not everyone in the professional world knows this basic principle. However, there are many other misunderstood principles. These voicemail myths result in fewer callbacks and less jobs closed.

We decided to gather the five most relevant voicemail message myths. By discounting these myths, contractors will receive more callbacks and in return, close more jobs. CONTINUE READING

Announcing CraftJack Lead Manager Updates & Improvements

We are excited to announce some major changes to the CraftJack Lead Manager. These changes will provide you with more tools to win jobs and track your results as well as earn more discounts through CraftJack. CONTINUE READING

Document Projects Start to Finish By Photo Blogging

Our Toolbox contributors here at CraftJack have written several articles about the benefits of blogging, on topics ranging from reasons you should blog, to blogging stats, and tips on actual blogging for contractors. All of these can serve as great tools to help get you started with your own blog. But what I want to focus on here is the idea of creating a blog that specifically documents home improvement projects that you have completed and the building process from start to finish.

5 Reasons You Should Start A Contracting Blog

Numbers and data are great for proving a point, but oftentimes, they can’t tell the whole story. All month, contractors keeping up with the CraftJack Toolbox have seen the stats and tips of starting a contracting blog. They are all necessary to know, but no number can ever explain what contractors can learn from blogging. Stats can’t strengthen a relationship with a previous client. Data can’t challenge you to try something new. Therefore, to complete the full blogging narrative, I wanted to present five simple and qualitative reasons why you should start blogging. CONTINUE READING

9 Imperative Stats That Will Make You Want To Blog

Homeowners are getting smarter and the old tactic of shouting your marketing messages with the headline “SALE, SALE, SALE” does not work in this day and age. Homeowners are finding your services from all sorts of avenues, ranging from word of mouth, customer referrals and perhaps most importantly, online. When they do find your website online, they want to see your best work. They want to see why your company is the best in the business. They want to see your wealth of knowledge as it relates to their project. Enter blogging. CONTINUE READING

How To Leave A Better Voicemail Message

The goal of lead generation is to talk to potential clients. The underlying assumption to productive lead generation is the ability to leave terrific voicemails. As I am sure all our contractors have experienced at one point or another, all leads do not call you back. One reason could be an ineffective voicemail message. CONTINUE READING

15 Surprising Stats Contractors Need To Know Regarding Online Reviews

As you may have seen in a recent blog post regarding the importance of word of mouth referrals, consumers are putting more faith in fellow consumers and less faith in actual companies. As a result, the online review industry has seen a tremendous boost over the years and review websites like Yelp and TripAdvisor are seeing more traffic every month. CONTINUE READING

Persistence & Speed: Keys To Winning New Jobs

Whether you work with us or use any form of lead generation, you know the two most important factors in closing home improvement leads are speed and persistence. Consumers who are interested in renovating their homes want to hear from interested contractors as fast as humanly possible. Persistence and speed gives you the best possible chance of wining new jobs and beating out your competitors for those game-changing home improvement projects. CONTINUE READING

10 Tips To Start A Contracting Blog; Part Two

I was recently having a conversation on Twitter with other home improvement professionals about attracting consumers online. To no surprise, the most common answer among contractors, designers, builders and other industry pros was updated and relevant content. In other words, BLOGGING.

10 Tips To Start A Contracting Blog

The marketing world has drastically changed over the last few years. Not only are businesses encouraging their fans to push their products via word of mouth referrals, but many businesses are making a killing by publishing daily content, or blogs to their website and social media channels. After all, 81% of U.S. online consumers trust information and advice from blogs.