Video: How Make A Video With Your iPhone

Recently, we showed you how to create high-quality videos using smart lighting, a microphone and a computer, but unfortunately, many of you wont have access to such equipment out in the field. That is why Noah is back showing you how to create, edit and upload an excellent video with just your iPhone.

Much like your other videos, this video will be perfect for your website, CraftJack profile or social media pages.

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A Paint Contractor’s Guide to Hiring, Firing & Training

There are several things to consider when you think about what type of work you want to do. Generally speaking, it’s better to do a few things well rather than trying to do it all. Consider what types of work are available in your area, what you are best equipped to do and what it is that you do well. This will help you to determine what niche you want to aim for and, in turn, the makeup of the crew you will need.

Hiring

Depending on the size of your operation, I would suggest a mix of skill sets and levels. A strong superintendent to help oversee your operations is key to your success. This is especially true as you grow your company. At some point, you will realize that you can’t do it all yourself; marketing, estimating, contract administration, supervising, hiring, and the list goes on, doesn’t it?

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Successful Sales Tips for Small Business Owners

When you’re a one-man shop, it’s hard to make time for everything, especially when you’re busy out on jobs. Sales should be your number one priority because without it, you don’t have a business to run. Customers are very in tune with what they do and don’t want when spending their hard earned money. Take some time to brush up on your sales skills and become the person they do want to hire!

Even sales experts make time for practice and reviewing the fundamentals. Don’t get caught off guard the next time you’re trying to close a deal. Instead, prepare for a win. Continue reading to learn sales techniques and strategies tailored to small business owners that you can implement immediately.

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Video: Reconnect With Old Prospects

“Don’t give up, don’t ever give up.” Those aren’t just famous words spoken by the great Jim Valvano, but words to live by in lead generation.

As Noah discusses below, following up, even when someone has shot you down for a current project, can bring new light. Just because a homeowner wasn’t ready for their flooring project in January doesn’t mean they are not interested in redoing their floors this summer.

As such, reconnecting with old customers is always a smart decision. See why and how below!

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Construction Industry Publications You Should Be Reading

We’re all very busy these days, but it’s imperative we stay up-to-date with professional industry news and trends. Being too busy isn’t a good excuse to fall behind in your industry. Educating yourself on construction trends and marketing tactics will help you stay ahead of your competition and, if nothing else, help you win more jobs.

You want to be knowledgeable when interacting with homeowners and other contractors. Using online tools and resources is a great way to get informed so you can showcase your expertise to clients. Prove that you’ve done your homework and that you’re the right person for the job.

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Video: New Profile Match Page

Lead generation is always a two-way street. Homeowners are coming in and contractors are coming out. Too often, we forget about the homeowner perspective and solely focus on the contractor side of the street. Not today.

CraftJack recently made some improvements to your profile as well as the profile match page homeowners see as they search for available contractors. Watch below as Noah goes over all the changes that should improve your close ratio and ROI.

If you have any questions about your profile, please email us as support@craftjack.com.

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What Should I Charge For My Labor?

When it comes to deciding how much you should charge for your labor, there are a number of components to consider. Basically, these include salary, load, burden and profit. Let’s walk through the process of building a “Sell Rate” for your company.

Salary

We will begin by taking a journeyman painter who, just as an example, makes $21.71 per hour. To that salary, you will need to add the other items mentioned below.

Load

The term “load”, or “burden,” is used to describe several expenses that are related to employee salaries. Normally, these include federal government taxes (FICA and FUI), worker’s compensation, state unemployment tax, liability insurance and health insurance benefits. You can check with your accountant or calculate these percentages yourself. Either way, you should be sure to keep them current as they are subject to change. For the purposes of this example, I will plug in a hypothetical number of $6.64 per hour. Adding this to the salary comes out $28.35.

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How Is CraftJack Different Than Other Lead Generation Companies?

At CraftJack, we are always finding ways to provide the best experience possible for all our loyal contractors. Over the past few years, we have made numerous updates to the CraftJack Lead Manager and would like to highlight some of the biggest changes and advantages to our lead generation services.

As always, if you have any questions or concerns about your account or are interested in signing up, please give us a call at 866-332-7134.

CraftJack offers unique features that few, if any, other lead generation companies provide. In this article, we will explain how each gives you a distinct advantage over your competition.

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Tool Review: DeWalt Compressor

When you buy a compressor, chances are, you’re gonna have it for awhile.

With no external moving parts or whirring blades or fine adjustments to speak of, the work a compressor does is inside its body so there are few moving parts to fool with or break.

I’m not saying you can’t break one—I’ve mangled several— but what I am saying is that they just don’t take the same kind of relentless abuse other tools take. Sort of.

What’s more, if you’re going to buy something that lasts a long time, buying something that serves as many masters as possible is a wise choice. It might take a little outside the box thinking which is where you’ll find my compressor on just about every jobsite.

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4 Reasons Digital Marketing Is More Effective Than Traditional Marketing

Having entrenched myself in the marketing arena for over five years now, I have seen quite a few changes. In the old days, billboard signs, newspaper ads, TV commercials and word of mouth marketing reigned supreme. If you wanted to get the word out there, all you had to do was utilize one of these channels.

Today, most of those avenues will not work (with the exception of word of mouth). Consumers are spending more and more time online and therefore, your marketing strategy must adjust. The companies that will withstand the test of time are blogging, interacting with fans on social media, buying digital ads on prominent publications and making YouTube videos. Clearly, these companies are adjusting.

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