3 Ways to Stay Passionate About Work

The key to getting business done right is being passionate about what you do and how you do it. While you’re not going to enjoy every little detail of the process, it’s still very important to really like what you do as a whole. Your passion for your work will be obvious to homeowners when you sit down and talk to them about the seemingly infinite possibilities you can deliver to their home improvement project and then again when you step back to gaze at your final product. Here are 3 ways to stay passionate about your work:

Your Handwritten Personal Touch

Every year as we enter the month of June I become giddy, knowing my birthday is approaching. I’m not as openly joyful as, say, when I saw a little boy hoping to receive a bundle of toys, but I take pleasure in the anticipated arrival of birthday cards I’m bound to receive from family and friends. It’s a small joy, but one that makes me feel good inside. In today’s busy and ever evolving digitally advanced world, we tend to see fewer hand written notes, be it a thank you note, birthday card, or even just a simple letter sent from a friend.

5 Steps Toward Planning a Live Seminar

There are many contractors in your area covering similar, if not the same, services that you provide to your customers. Homeowners will likely make a decision as to which contractor to hire based on a combinations of factors: the cost estimate that was provided, the impression of confidence in one’s ability to do a good job, as well as reviews from past customers. Assuming you have all of those factors down to a science, it can be difficult to differentiate your business from others out there like you. You can build a sense of confidence for your company’s reputation while creating awareness within your market by distinguishing yourself as an expert in your field. One way to accomplish this is by hosting a live seminar covering topics with which you have experience and services that your company continues to offer. Here are 5 easy steps to follow when planning your live seminar:

5 Signs It’s Time to Hire a Salesperson

One topic that seems to pop up often is whether or not contractors should hire salespeople to handle their leads. Contractors often ask themselves if they really need one or can afford one? Sometimes the answers to these questions are sitting right in front of you. If you are unsure when you should hire a salesperson, ask yourself these 5 questions:

Your 3-Step Checklist For Every Job

Most contractors don’t set out to do a job with mediocre end results. They want their work to shine. To speak for itself. To look so good  that homeowners can’t stop talking about it with their friends. This seems obvious when we stop and think about it. The problem is, we don’t often stop and actually think about it.

You may find yourself caught up in the rush of the day-to-day events and tasks, getting from one job to another, picking up supplies, and tending to your own family’s needs that the quality control check list of any project has the potential to fade and fall by the wayside.

Here are 3 quick points for any contractor to rate themselves on before completing any project:

Simple Tips To Create Your First Video


Let’s talk about video content for just a moment. These days, video reigns supreme for driving traffic to your website and delivering search results. YouTube is the second most popular search engine (and quickly becoming the #1 place) to seek out information. Posting videos online enables more people to find your company, allows for direct interaction with potential clients (through comments), and shows off a more personal introduction into who you and what you do. Here are some different ways you can easily produce a video, someone which you may already have all the necessary items.

Put Your Profile Page to Work

I know we’ve mentioned the CraftJack profile pages before on our blog, but I wanted to quickly highlight the importance of having a completed profile page and explain why we feel so strongly about them. After all, your public profile page is the first interaction that a potential customer has with your company prior to you speaking with them. Why not make that experience the best it can be?

5 Rules for Contractor Blogging

Having a blog can be a tremendous asset to your business, providing valuable information to homeowners and contractors alike. It will also help you connect with other people that are currently not in your current network. Blogs make it easy for contractors to update customers, prospects, and others about their industry. Here are 5 rules for contractors to follow when writing a blog:

Demographics For People Seeking House Painters in 2011

Well, 2011 is behind us. Smart contractors will look back on 2011 and spot trends in their industry so they can make changes for 2012. And we wanted to help by providing some demographic data for all the house painting leads we received in 2011.

Here is a breakdown (highlights below the chart):

6 Tips To Get More Work During The Slow Season

Ah, the winter. A festive season full of holiday joy, family bonding, and gift giving. And while gift giving tends to mean the high-point for many retail stores, it also means a major dip in home improvement spending.

November through January tend to be the slowest three months for almost every home improvement trade as people save their money for holiday gifts. Add to that the fact that the winter makes it near impossible to do any exterior home work in many parts of the country and you can understand why your lead volume drops this time of year.

Here are six ways you can drum up more business during the slow season.