There was a time not too long ago when email started to seem passé. But all of that went out the door when fantastic technology companies recently started popping up and began conducting wildly successful email marketing campaigns as the foundation of their business growth. People have started truly relying on their email more than ever before often checking it periodically throughout the day. Now that there is a captive audience, here are some tips for home improvement contractors on creating an email marketing program for your contracting business.
One of the technologies we offer contractors who use CraftJack is the ability to automatically track every call they make to each lead. This makes it easier for contractors to keep track of which leads have been called, when the last call was, and how long it took them (or their sales team) to make the first call. In the future it will let our system help contractors improve their follow up process by analyzing call data.
Today I was browsing through the call logs in our system. I was shocked when I saw a call that a contractor made to a lead we sent them that lasted 105 minutes!
When it comes to taking on new work, some contractors only want to do big jobs while other prefer smaller jobs. Larger companies may feel that they are too big to deal with small jobs, and that may be true typically, but lets discuss the matter.
Bigger Not Always BetterBig jobs are great. They can keep your crew busy for a while, increase profit and potentially generate followup work with the same homeowner. However, one should consider what is needed to properly complete a large job and whether their company is able to do so before taking on the work. Getting yourself into a situation where you may find that your crew is not large enough to complete the necessary work in the timeline you gave the homeowner could very well soil your reputation and leave you with a less than satisfactory review on networking sites.
With over 1.3 billion accounts and 145 million daily users, Twitter is one of the most popular social media platforms around. Bite-sized content draws user in who are looking for news, humor, and information from their favorite businesses and brands. If you’re a contractor looking to connect with your audience, learn the latest in the industry, and network with other professionals in field, you should be on Twitter too!
Let’s face it, when it comes to following up with leads, not all contractors are as diligent as they should be. Often times contractors loose jobs to other contractors with stronger follow-up processes, throwing away thousands of dollars of potential revenue.
Here are four ways contractors can improve their follow-up process to schedule more estimates and close more leads:
1. Call your leads fasterOne of the main reasons home improvement contractors lose leads is because they are too slow to make the first call. When a homeowner is looking to start a home improvement project they typically reach out to a number of contractors for answers to their questions and estimates for their project.