I’ve said it before and feel it bears repeating; if your not thinking about the next step for your business in moving forward, then your slowing moving in reverse. There is no standing still. Something I think every business can benefit from, whether your hocking gold fish at a carnival game or pushing 1980 Ford Pintos on a used car lot, is evaluating one’s own image from an outsider’s perspective. Are you presenting your services 100% while making a strong and trustworthy connection with your prospective clients? Here are some topics you might consider when evaluating your own business:
ServiceMagic just released their Remodeling and Repair Index for January-June 2011. The index contains data on service requests from ServiceMagic’s website, as well as surveys conducted with homeowners and contractors.
The index has a lot of good data, and while the method may be partially flawed (just because service magic saw a 52% increase in solar requests does not mean that the population as a whole is 52% more likely to request solar. It may just mean that ServiceMagic increased their advertising efforts for solar, which led to the increase in service requests), the data still shows interesting trends in the home improvement space.
The contractor survey (pages 17-22) shows some very interesting insights that have real implications as to how contractors should be following up with their leads.
On page 20 ServiceMagic asked the question “With the downturn in the economy, what changes have you seen in homeowners’ buying habits?” Only 5% of contractors reported that they saw no change. 95% reported changes in customer buying behavior that has an impact on their sales.
ServiceMagic also asked contractors how they are addressing these changes. 92% of contractors changed how they present estimates, price work, or pursue leads.
What does this information have to do with you? Well, it’s becoming quite clear that the landscape is getting more competitive and margins are going down as contractors compete for jobs. As a result you should place extra focus on how you follow up with leads and the little things you can do to stand out.
How have you changed your strategy since the recession?
I recently attending a tech conference on using social media and other tools to reach one’s audience. What I learned from attending the event was incredibly valuable to the future of my business and got me thinking in more creative ways. As a contractor you should consider attending more trade shows. Here are 3 reasons why:
Every interaction a homeowner has with your business helps them decide if you are the right contractor to hire. And since there are very few times you won’t be competing with other contractors, every positive impression you leave gets you one step closer to winning the job. So it pays not to overlook the small things your company can do to help you win jobs.
Here are 3 small things contractors can do to look more professional.
You know that feeling after you’ve just spent a long week sweating in the heat and breaking your back to complete a job the expected deadline? You’ve got all of your equipment loaded back onto the truck and you are shaking the homeowners hands as you back away from the house and look over your work with pride. Ahhhhhh. It feels good, doesn’t it?
That’s something you should be sharing with potential customers. Having a profile page up on CraftJack is great. You can promote your business by showcasing photos and video from jobs you have completed in the past to help set your company apart from the competition. Here are some simple tips on photographing your work so shows all the hard work you put into the job.
One of the technologies we offer contractors who use CraftJack is the ability to automatically track every call they make to each lead. This makes it easier for contractors to keep track of which leads have been called, when the last call was, and how long it took them (or their sales team) to make the first call. In the future it will let our system help contractors improve their follow up process by analyzing call data.
Today I was browsing through the call logs in our system. I was shocked when I saw a call that a contractor made to a lead we sent them that lasted 105 minutes!
That’s definitely a record for our system and it’s great to see contractors using our system to build great relationships with homeowners.
What’s the longest call you’ve ever had with a homeowner?
When it comes to taking on new work, some contractors only want to do big jobs while other prefer smaller jobs. Larger companies may feel that they are too big to deal with small jobs, and that may be true typically, but lets discuss the matter.
We are excited to announce that as of today one of our services, LocalPainterQuotes.com, has merged into CraftJack. If you have a LocalPainterquotes.com account, click here to read the announcement and transfer your account.
If you do not have a LocalPainterQuotes.com account or a CraftJack account you can click here to learn more.