Put Your Profile Page to Work

I know we’ve mentioned the CraftJack profile pages before on our blog, but I wanted to quickly highlight the importance of having a completed profile page and explain why we feel so strongly about them. After all, your public profile page is the first interaction that a potential customer has with your company prior to you speaking with them. Why not make that experience the best it can be?

5 Rules for Contractor Blogging

Having a blog can be a tremendous asset to your business, providing valuable information to homeowners and contractors alike. It will also help you connect with other people that are currently not in your current network. Blogs make it easy for contractors to update customers, prospects, and others about their industry. Here are 5 rules for contractors to follow when writing a blog:

Demographics For People Seeking House Painters in 2011

Well, 2011 is behind us. Smart contractors will look back on 2011 and spot trends in their industry so they can make changes for 2012. And we wanted to help by providing some demographic data for all the house painting leads we received in 2011.

Here is a breakdown (highlights below the chart):

6 Tips To Get More Work During The Slow Season

Ah, the winter. A festive season full of holiday joy, family bonding, and gift giving. And while gift giving tends to mean the high-point for many retail stores, it also means a major dip in home improvement spending.

November through January tend to be the slowest three months for almost every home improvement trade as people save their money for holiday gifts. Add to that the fact that the winter makes it near impossible to do any exterior home work in many parts of the country and you can understand why your lead volume drops this time of year.

Here are six ways you can drum up more business during the slow season.

Why A Contractor’s License Could Mean More Jobs

“License and Registration, Sir.” “But I Don’t Need One…”

I was speaking with a contractor a little while back who was explaining to me the whoas of not being hired for several job because the homeowner only wished to work with fully licensed contractors. The state in which he works is not one that requires all contractors to carry a license so he never felt he needed to spend the extra cash and time dealing with acquiring one. Upon asking about the costs and time involved in becoming licensed, it quickly became apparently clear that he had not inquired at all and therefore knew very little about the whole process, but had decided long ago that it was not worth it.

First Come, First Serve

I know I’ve had prior posts all about calling leads asap and the importance of having a standard follow-up schedule in place, but I think it bears repeating. Calling a lead minutes after receiving the notification, even if you are in the field, gives you the absolute best opportunity to speak with that homeowner while hoping to be the first to call. The contractor who establishes contact first has a real head start on building a relationship with the homeowner while reserving the opportunity to make the first impression.

Is Your Business Seen As Reliable?

If there were one trait that I feel is most important for a person to have, it’s reliability. Knowing you will be there when you say you will, or having a friend who will drop what he is doing to help you out is immeasurable and invaluable. I imagine you will also find that you value those friendships above others. Now imagine what that could do for your own companies reputation.

What Contractors Should Look For In a Lead Generation Company

If you are a home improvement contractor, chances are you get a good number of sales calls, emails, postcards from a lead generation company trying to sell you their leads.

Assuming that a lead generation site is a good strategy for your business (that’s another topic all together), how should you decide which company is right for you? Here are some important things to consider when working with a home improvement lead generation company:

How do you feel about buying leads?

I had an interesting call with a client (Steve) the other day. Steve runs a very successful house painting company in Bridgeport, CT, which he’s built up over the past 25 years. He called me to transfer his LocalPainterQuotes.com account (our old service) to CraftJack Profiles.

In the process of setting up his account we got to talking about the lead generation business, sales, and how to be a successful painting company. Now, Steve has more opinions than a talk show radio host and you can feel his passion for his business when he speaks. About half way through our one hour and fifteen minute call, Steve unleashed his opinions on lead generating services.

Email Marketing Strategies for Contractors

There was a time not too long ago when email started to seem passé. But all of that went out the door when fantastic technology companies recently started popping up and began conducting wildly successful email marketing campaigns as the foundation of their business growth. People have started truly relying on their email more than ever before often checking it periodically throughout the day. Now that there is a captive audience, here are some tips for home improvement contractors on creating an email marketing program for your contracting business.