I recently attending a tech conference on using social media and other tools to reach one’s audience. What I learned from attending the event was incredibly valuable to the future of my business and got me thinking in more creative ways. As a contractor you should consider attending more trade shows. Here are 3 reasons why:
Every interaction a homeowner has with your business helps them decide if you are the right contractor to hire. And since there are very few times you won’t be competing with other contractors, every positive impression you leave gets you one step closer to winning the job. So it pays not to overlook the small things your company can do to help you win jobs.
Here are 3 small things contractors can do to look more professional.
You know that feeling after you’ve just spent a long week sweating in the heat and breaking your back to complete a job the expected deadline? You’ve got all of your equipment loaded back onto the truck and you are shaking the homeowners hands as you back away from the house and look over your work with pride. Ahhhhhh. It feels good, doesn’t it?
That’s something you should be sharing with potential customers. Having a profile page up on CraftJack is great. You can promote your business by showcasing photos and video from jobs you have completed in the past to help set your company apart from the competition. Here are some simple tips on photographing your work so shows all the hard work you put into the job.
One of the technologies we offer contractors who use CraftJack is the ability to automatically track every call they make to each lead. This makes it easier for contractors to keep track of which leads have been called, when the last call was, and how long it took them (or their sales team) to make the first call. In the future it will let our system help contractors improve their follow up process by analyzing call data.
Today I was browsing through the call logs in our system. I was shocked when I saw a call that a contractor made to a lead we sent them that lasted 105 minutes!
That’s definitely a record for our system and it’s great to see contractors using our system to build great relationships with homeowners.
What’s the longest call you’ve ever had with a homeowner?
When it comes to taking on new work, some contractors only want to do big jobs while other prefer smaller jobs. Larger companies may feel that they are too big to deal with small jobs, and that may be true typically, but lets discuss the matter.
We are excited to announce that as of today one of our services, LocalPainterQuotes.com, has merged into CraftJack. If you have a LocalPainterquotes.com account, click here to read the announcement and transfer your account.
If you do not have a LocalPainterQuotes.com account or a CraftJack account you can click here to learn more.
We are excited to announce the launch of our new custom profile pages for contractors. This new feature will allow contractors to differentiate themselves to homeowners and showcase their work, promotions, and other company information. Click here to see what a sample profile looks like.
Here is a demo video that shows how to set up your CraftJack profile: http://www.youtube.com/watch?v=IvIgmjk9kZo
So, you set an appointment to estimate a project and are planning to go bid the work. Trouble is, so are other contractors on the very same job. What makes you different from the others? You do good work, use top-of-the-line materials, regularly maintain your equipment. But the homeowner doesn’t know that. You have great hair, they’ll probably see that but it’s not always a selling point.
Here are some ideas that will win you Brownie Points helping you stand out from the others and put some extra clams in your pocket: