Author Archives: Noah Mishkin

Discover 10 top tips to help guide small business owners as their home service company generates more leads, reaches more people, adds employees, and makes more revenue.

Operational efficiency is the name of the game when you're in the process of growing a home service company. However, with so many plates to spin, knowing what to prioritize can feel confusing. If you're in the process of growing your home improvement business, there are some universal priorities, no matter which vertical you're in.

Provide home service employees with opportunities to learn and develop to engage them and make them passionate about working for you. Discover how and learn other ways to inspire and retain your workforce. 

The Great Resignation and increasingly competitive markets mean it's harder to attract and retain home service contractors than ever. Employees have more choices, so they can be more selective about the company they work for. The idea of a job for life is almost entirely extinct, but without relying on loyalty, how do you retain employees? 

Learn everything you need to know about bookkeeping services for a home service company. Discover tips and advice about daily operations and common challenges and whether to perform duties in-house, outsource, or use automated software.

Thinking about bookkeeping services can seem intimidating for a new small business owner. However, it's easier than you might think. There are several approaches to consider, such as hiring a bookkeeper, outsourcing, or managing daily financial accounts yourself. 

Starting a home service business is a great way to use your knowledge and skills to make a living. Keep reading to learn about some of the most popular business types and find out what you need to do to get started.

If you have experience with carpentry, painting, landscaping, or another home service, it may be time to start your own business rather than working for someone else. Running a business gives you a tremendous amount of flexibility, but it also requires good organizational skills, attention to detail, and the ability to manage your time effectively. 

Well, 2011 is behind us. Smart contractors will look back on 2011 and spot trends in their industry so they can make changes for 2012. And we wanted to help by providing some demographic data for all the house painting leads we received in 2011.

Here is a breakdown (highlights below the chart):

Total Leads: 24,724 – 12,208 female (60%), 8,047 male (40%)Most Common age: 34-44Top 4 states: California (13%), Texas (7%), Florida (7%), New York (7%)Most Common home market value: $100k-$250kHome ownership: 86%Marital status: 54% married

Ah, the winter. A festive season full of holiday joy, family bonding, and gift giving. And while gift giving tends to mean the high-point for many retail stores, it also means a major dip in home improvement spending.

November through January tend to be the slowest three months for almost every home improvement trade as people save their money for holiday gifts. Add to that the fact that the winter makes it near impossible to do any exterior home work in many parts of the country and you can understand why your lead volume drops this time of year.

If you are a home improvement contractor, chances are you get a good number of sales calls, emails, postcards from a lead generation company trying to sell you their leads.

Assuming that a lead generation site is a good strategy for your business, you may be wondering how to decide which company is right for you. Here are some important things to consider when working with a home improvement lead generation company.

This is always an important factor. How much does each lead cost for you service? There can be a wide range of prices among lead generation companies for the same service. So one company may charge $45 for a painting lead while another may charge $29.

One of the technologies we offer contractors who use CraftJack is the ability to automatically track every call they make to each lead. This makes it easier for contractors to keep track of which leads have been called, when the last call was, and how long it took them (or their sales team) to make the first call. In the future it will let our system help contractors improve their follow up process by analyzing call data.

Today I was browsing through the call logs in our system. I was shocked when I saw a call that a contractor made to a lead we sent them that lasted 105 minutes!

With over 1.3 billion accounts and 145 million daily users, Twitter is one of the most popular social media platforms around. Bite-sized content draws user in who are looking for news, humor, and information from their favorite businesses and brands. If you’re a contractor looking to connect with your audience, learn the latest in the industry, and network with other professionals in field, you should be on Twitter too!