Category Archives: Videos
As a contractor in any trade, you know it can be a competitive business. When you receive a lead from any source, you should keep in mind that there are other pros who want their business just as much as you do. So, you must ask yourself the question, how are you different than the rest? CONTINUE READING
Small business owners strive for success. However, is there an aspect of your services or business that could be holding you back from giving 100% customer satisfaction?
Consider the last time you’ve used a service. How many times have you said, “They were great… but.” Don’t let your customers say the same about your business. It’s time to figure out what’s holding you back from getting excellent reviews and more referrals. In the video below, Noah shares how you can figure that out for maximum success. CONTINUE READING
When it comes to your work, do you consider yourself to be reliable and helpful? While you may think of these as small details, it can go a long way in the success of your business.
Reliability and kindness are two qualities that make great contractors stand out in the eyes of the consumer. In the video below, Noah explains how the video store concept of “be kind, rewind” can relate to your business. CONTINUE READING
Hearing “no” is never the answer we desire. As contractors, a big part of your business is sales. While it would be great to win every job, sometimes the answer will be no.
However, you don’t have to let rejection get you down. Start by getting comfortable hearing no. Like many other aspects of business, practice makes perfect. In the video below, Noah explains how to handle rejection and negotiate for your benefit. CONTINUE READING
Greek poet and philosopher Archilochus once said, “We don’t rise to the level of our expectations, we fall to the level of our training.” While you may not often associate Greek philosophy with your contracting business, this quote provides insight on how you can better succeed.
Take a minute to reflect on the expectations you have for your business. Are you hitting your goals? If not, you may want to consider how you can gain more training. In the video below, Noah explains why this is so important. CONTINUE READING
Your business is constantly moving and changing. How do you deal with the changes that come your way? Do you push forward and use the momentum for success? Or do you become disorganized and loose focus.
If you’ve ever studied the practice of Aikido, you may notice some similarities with your business. Aikido is a Japanese art of self-defense that uses the opponent’s motions in their technique. One of the goals of Aikido is creating harmony. In the video below, Noah shares how your business and the practice of Aikido are more alike than you think and how you can apply the methodology to be successful. CONTINUE READING
CraftJack offers our contractors many opportunities to help make their business grow. One of these is a profile page where you’re able to upload your logo, describe your business and even share reviews. Not only does this help the customer learn more about you, but it can also be a tool to help you win the job. Certainly, having a well put together profile page is a win-win for everyone.
If you haven’t filled out your profile page, what are you waiting for? Providing more information to homeowners will only increase your chances of winning the job. In the video below, Noah explains how you can set up your profile page for success. CONTINUE READING
If you’ve been considering making videos for your business, it’s the perfect time to do so. Now more than ever there are simple tools you can use to help produce videos that can improve your portfolio and impress potential customers.
At CraftJack, we make all our videos ourselves. We utilize equipment that is accessible for almost any budget with two key factors in mind: audio and lighting. You can do it too. Noah is here to give you a behind the scenes look at how we make videos and advice on what you can use. CONTINUE READING
If you’re a contractor looking for more leads, you should be using every possible opportunity. One of the easiest, but often overlooked sources of lead generation is your current customers. Some contractors may be too nervous to ask, but often, a happy homeowner is more than willing to leave a review.
Word of mouth works and reviews help prospective customers decide if you’re the right pro for their project. In a recent BrightLocal survey, 74% of respondents said positive reviews helps them trust a business more. In the video below, Noah explains why reviews matter in lead generation. CONTINUE READING