Category Archives: Videos

Video: Training For Success

Video_TrainingForSuccess

Greek poet and philosopher Archilochus once said, “We don’t rise to the level of our expectations, we fall to the level of our training.” While you may not often associate Greek philosophy with your contracting business, this quote provides insight on how you can better succeed.

Take a minute to reflect on the expectations you have for your business. Are you hitting your goals? If not, you may want to consider how you can gain more training. In the video below, Noah explains why this is so important. CONTINUE READING

Aikido Your Business

Aikido Your Business_Video

Your business is constantly moving and changing. How do you deal with the changes that come your way? Do you push forward and use the momentum for success? Or do you become disorganized and loose focus.

If you’ve ever studied the practice of Aikido, you may notice some similarities with your business. Aikido is a Japanese art of self-defense that uses the opponent’s motions in their technique. One of the goals of Aikido is creating harmony. In the video below, Noah shares how your business and the practice of Aikido are more alike than you think and how you can apply the methodology to be successful. CONTINUE READING

Video: How To Make Your Business Stand Out

Video_MakeYourBusinessStandOut

When customers are looking for a contractor, it’s likely they’ll be looking for more than one. While you may provide outstanding customer service and quality work, you must consider what will really differentiate you from other contractors.

When you’re bidding for a job, how does your company stand out among the rest? Creativity is key. In the video below, Noah shares his experience with a business that stood out to him and how you can utilize these tactics for your business. CONTINUE READING

Video: Your Profile Page Matters

Video_UpdateProfilePage

CraftJack offers our contractors many opportunities to help make their business grow. One of these is a profile page where you’re able to upload your logo, describe your business and even share reviews. Not only does this help the customer learn more about you, but it can also be a tool to help you win the job. Certainly, having a well put together profile page is a win-win for everyone.

If you haven’t filled out your profile page, what are you waiting for? Providing more information to homeowners will only increase your chances of winning the job. In the video below, Noah explains how you can set up your profile page for success.  CONTINUE READING

Video: Behind The Scenes

Video_MakeVideos

If you’ve been considering making videos for your business, it’s the perfect time to do so. Now more than ever there are simple tools you can use to help produce videos that can improve your portfolio and impress potential customers.

At CraftJack, we make all our videos ourselves. We utilize equipment that is accessible for almost any budget with two key factors in mind: audio and lighting. You can do it too. Noah is here to give you a behind the scenes look at how we make videos and advice on what you can use. CONTINUE READING

Video: What Are Reviews Good For?

What Are Reviews Good For_Video

If you’re a contractor looking for more leads, you should be using every possible opportunity. One of the easiest, but often overlooked sources of lead generation is your current customers. Some contractors may be too nervous to ask, but often, a happy homeowner is more than willing to leave a review.

Word of mouth works and reviews help prospective customers decide if you’re the right pro for their project. In a recent BrightLocal survey, 74% of respondents said positive reviews helps them trust a business more. In the video below, Noah explains why reviews matter in lead generation. CONTINUE READING

Video: Remarketing To Past Leads

Remarketing

If you’re trying to generate more leads, one tactic you can take is remarketing to previous leads or customers. This can be done in a variety of creative ways such as email promotions or simply reaching back out to see if they need your services again.  CONTINUE READING

Video: The Incredible Potential Of Waste

Video_RepurposeYourWaste

Whatever jobs site you’re on, there’s likely to be some sort of waste. Most just toss the leftovers, but what if you could repurpose the waste for something better?

But let’s not just think about physical waste in your business. Are there other areas of your business you can repurpose for better opportunities? In the video below, Noah shares a few examples of how some businesses are repurposing their waste and explains how you can do the same. CONTINUE READING

Video: How To Reinvest Back Into Your Company

Video: How To Reinvest Back Into Your Company

As a business owner, spending money might not sound very appealing. But, the truth is, the more you invest in your company, the likelier it is you’ll see growth and profit.

However, investing in your company shouldn’t be spontaneous. There are meaningful ways you can reinvest profits into your company with proper planning and budgeting. In the video below, Noah explains how you can reinvest back into your company for success. CONTINUE READING

Video: Follow Industry Trends

Industry Trends

In today’s world, news travels faster than ever, meaning things change just as quick. It’s easy to find the information you need with just a few clicks. Because of this pace, that also means the information in your industry can change just as quick.

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