How The Laws of Persuasion Can Help Your Business – Part 1


Have you ever reflected after a customer conversation and realized that your approach did not have an impact? Couldn’t close the deal? Do not fret, as there are a few laws that can work for you and your business. These are the laws of persuasion and they play a major factor in the human decision-making process. Using the following can be the difference between just “quoting” and truly “closing.” CONTINUE READING

5 Reasons Video Is Better Than Text Or Photos

Video Takes Over

Video is the future of marketing. It’s really that simple. The fact there has been an 800% increase in online video consumption over the last six years proves my point.

If you have kept up with the CraftJack blog lately, you know that I prefer visuals to text. If you need a refresher, check out These 7 Visual Stats Will Change Your Marketing Strategy.

Now that you’re convinced, I am here to show you why video, another form of visual marketing, is even better than photos and text. CONTINUE READING

These 7 Visual Stats Will Change Your Marketing Strategy

Average Attention Span

As sad as it is, the average attention span is only seven seconds. That means you only have seven seconds to grab your customer’s attention or it will immediately go out the window.

As time has evolved, companies and marketers have realized that the written word is not enough. People want to be entertained. If they aren’t, they will just move on to the contractor.

To entertain your potential clients, contractors must use visual cues, whether they be images or videos, to inspire action and convince new referrals to hire you and encourage old customers to return. CONTINUE READING

7 Reasons Contractors Should Give Free Advice

Why you should give free advice

I was recently engaging and chatting with multiple contracting pros in one of my many home remodeling and contracting LinkedIn groups. As someone heavily involved in the industry, it’s always important to network and hear what other pros are doing in the field. However, after posing a question involving DIY kitchen remodeling, I was shocked to hear that many contractors did not want to share because they don’t want to give away free advice. Well, I am here that to say that it’s not only safe to give away free advice, but also beneficial to you and your company.

Below are seven reasons all contractors should give free advice on social media, their website and word of mouth. You may not get handsomely rewarded right away, but your good faith will pay off in the long run. CONTINUE READING

Advertising for Home Improvement Contractors: Setting Expectations


Lead generation has long been an advertising source for many businesses across a variety of industries. Most businesses participate in lead purchasing in one form or another, whether you’re selling cars, insurance policies, or home improvement services, they are paying for customer inquiries. In an ideal world, a company would have an influx of new customers at a steady pace, and hopefully, grow their business with each passing year. For most, some form of advertising is necessary and that’s where lead generation can help. It presents new prospects on a regular basis. The obstacle that many have difficulty tackling is they tend to disassociate lead generation from a more traditional advertising and marketing perspective; creating unrealistic expectations of performance and overall experience.

3 Steps To Complete Before Requesting A Credit

3 Steps To Complete Before Requesting A Credit

The credit process is part of every lead generation company. The CraftJack Lead Manager is one of the most accurate in the industry, but sometimes, fake numbers or renters do fall through the cracks. Afterwards, you as a contractor have a right to request a credit on your account. Depending on your situation, the credit may or may not be granted, but there are three simple steps you can take before you request a credit that will certainly help your chances. CONTINUE READING

When You Should Request A Credit

When You Should Request A Credit

Lead generation is a tricky business and we will be the first ones to admit that our system is not perfect (honestly, none are). There are certain instances when renters or disconnected phone numbers make their way into the CraftJack system. These are just two of the four instances when you should request a credit within your CraftJack Lead Manager. If you request a credit after the following four instances, CraftJack will always grant your credit request.


3 Simple Tech Tools To Stay Organized

Using Tech to Stay Organized

Technology is evolving before we know it and every day, more tech tools are created that can undoubtedly make our lives simpler than ever before. Much like home design, there are those who like the more traditional route, such as the tactics I mentioned in Old School Organization Tips, and others who like the modern touch.

The new school way of staying organized is getting easier by the day. Thanks to your mobile phones or Gmail/Yahoo mail accounts, you can sync your entire schedule on all your devices. This way, you will have your schedule with you 24/7, making sure you don’t miss any valuable appointments or new referrals. Let’s make your life easier with three simple tech tools that will help you stay organized. CONTINUE READING

Old School Organization Tips

Old School Organization Tips

Despite the endless advances in technology, there are those of us who prefer the old school way of doing things. Whether it’s phone over email or desktop over tablet, there is still room in this world for those of us who like things the way they were. Good thing organization is one aspect of your contracting business that is not depended exclusively on technology. CONTINUE READING