Most contractors don’t set out to do a job with mediocre end results. They want their work to shine. To speak for itself. To look so good that homeowners can’t stop talking about it with their friends. This seems obvious when we stop and think about it. The problem is, we don’t often stop and actually think about it.
You may find yourself caught up in the rush of the day-to-day events and tasks, getting from one job to another, picking up supplies, and tending to your own family’s needs that the quality control check list of any project has the potential to fade and fall by the wayside.
Here are 3 quick points for any contractor to rate themselves on before completing any project:
I know we’ve mentioned the CraftJack profile pages before on our blog, but I wanted to quickly highlight the importance of having a completed profile page and explain why we feel so strongly about them. After all, your public profile page is the first interaction that a potential customer has with your company prior to you speaking with them. Why not make that experience the best it can be?
Well, 2011 is behind us. Smart contractors will look back on 2011 and spot trends in their industry so they can make changes for 2012. And we wanted to help by providing some demographic data for all the house painting leads we received in 2011.
Here is a breakdown (highlights below the chart):
“License and Registration, Sir.” “But I Don’t Need One…”
I was speaking with a contractor a little while back who was explaining to me the whoas of not being hired for several job because the homeowner only wished to work with fully licensed contractors. The state in which he works is not one that requires all contractors to carry a license so he never felt he needed to spend the extra cash and time dealing with acquiring one. Upon asking about the costs and time involved in becoming licensed, it quickly became apparently clear that he had not inquired at all and therefore knew very little about the whole process, but had decided long ago that it was not worth it.
I know I’ve had prior posts all about calling leads asap and the importance of having a standard follow-up schedule in place, but I think it bears repeating. Calling a lead minutes after receiving the notification, even if you are in the field, gives you the absolute best opportunity to speak with that homeowner while hoping to be the first to call. The contractor who establishes contact first has a real head start on building a relationship with the homeowner while reserving the opportunity to make the first impression.
If there were one trait that I feel is most important for a person to have, it’s reliability. Knowing you will be there when you say you will, or having a friend who will drop what he is doing to help you out is immeasurable and invaluable. I imagine you will also find that you value those friendships above others. Now imagine what that could do for your own companies reputation.
As a member on a number of contractor forums, it seems that every day another user posts the same question: “What is the best lead generation site for contractors” or “Has anyone tried?”
These types of posts tend to get replies ranging from flattering to furious. XYZ Contractor swears by a company while ACME Contractor swears AT the same company and Joe The Plumber damns ALL lead generation companies to hell.
So, who should you listen to?