Category Archives: Lead Generation

How To Generate More Leads Online

Generate More Leads Online

In this day and age, it’s imperative that small business owners utilize online resources to be successful. While trusted methods such as word of mouth referrals and business fliers still work, you could be missing out on a great deal of business if you’re not using the Internet to generate leads. CONTINUE READING

What Makes CraftJack’s Electrical Leads Unique?

electrical-leads

CraftJack provides real-time electrical leads for contractors looking to connect with homeowners who are on the hunt for your electrician skills and services. Homeowners are waiting for you to contact them and we make the process easy by offering you real-time, unique electrical leads.

This article outlines why CraftJack’s electrical leads are matchless and the benefits you’ll receive when you join our network. Most importantly, if you have any questions or concerns, we’re a phone call away. CONTINUE READING

How “Not Interested” Prospects Can Help Your Lead Generation

Prospects

Let’s say you receive a lead or prospect who isn’t your ideal customer, or makes it clear that they’re in the stage of collecting information. This is where you have a choice to either start building trust with this lead or take no for an answer and hang up the phone.

The truth is, you’re losing out on potential business by shutting down this type of call. It’s important to hear the customer’s needs and discuss your services. “Not interested” can take on many meanings, from not ready to purchase to just shopping around. By not approaching these prospects strategically, you’re missing out on future sales and opportunities. See how to turn undecided leads into future business for your company. CONTINUE READING

4 Reasons Why You Need A Lead Generation Sales Script

Sales Script

Lead generation is tricky because it’s information and doesn’t come with any guarantees. That’s why when leads come in, you need to be prepared to not only answer the call, but to do so gracefully.

A sales script isn’t a tool that’s set in stone. It’s a guideline for making sure you cover your main points and get through the conversation with a confident and relaxed tone. See four reasons why you need a lead generation sales script and the benefits of being prepared with one. CONTINUE READING

Video: Where Do Leads Come From?

Where Do Leads Come From

As a contractor, you’re always looking for new business. Whether it’s through a referral or a lead generation service, like CraftJack, you hope to connect with homeowners who have a project you can help them with. CONTINUE READING

What A Lead Is & What It Is Not

Lead Generation

There are many strategic ways to go about generating new business and contacts, one of them being with lead generation. While a lead can take on many different meanings depending on what industry you’re in, this particular article will cover what an online lead is and is not in relation to the home remodeling industry.

A lead is an individual that expresses interest in a specific service and acts as a sales contact. These type of leads are obtained through a network of sites or advertisements that refers them to the right contractors for the job. See what specific attributes make up a lead and the most common assumptions about leads that may be getting in your way of finding success with such a service. CONTINUE READING

The Power Of Customer Reviews For Small Businesses

Customer Reviews

The fact is that consumers are putting more faith in fellow consumers and less faith in actual companies. What this means is customer reviews and referrals are more powerful than ever before, including their ability to serve as a marketing tool for small businesses.

The ability of customer reviews to persuade another isn’t fabricated, there are hard facts behind the influence they have on purchasing habits. In this article, I’ll discuss why you need customer reviews, how they affect the bottom line and best practices for managing them. CONTINUE READING

Video: Guide To Lead Success

SuccessTips_Video

Think back to the last time you went to the gym. Did you stand around looking at the equipment? Did you use one machine only to neglect the rest? The answer is likely no. You knew simply signing up for a gym membership was not enough to get fit, you had to use all the resources provided. The same can be true for lead generation. CONTINUE READING

Video: People Talking To People

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No matter how good a product you can produce or fast you can get the job done, customer service is vital to any and all businesses. While there is a plethora of ways to solve any particular customer service or sales issue, there are few tactics that almost always work.

In the end, we are all people and demand to be treated as such. Watch below as Noah explains how we handle all inquires with service professionals and how you can adopt the same strategies for your business. Believe me, it will greatly help the next time an angry customer gives you a buzz. CONTINUE READING

Best Forms Of Advertising For Home Improvement Contractors

Best Forms Of Advertising

Marketing is not a one size fits all idea. Just because one marketing idea worked for Company A does not mean it will work for Company B. As such, different companies need flexibility when it comes to advertising. If banners are not working, try social media. If SEO is not working, try lead generation. The list of advertising tactics goes on and on.

Nonetheless, there are five forms of advertising that have worked time and time again for home improvement contractors. As such, these five methods are the most effective when it comes to contractor marketing. CONTINUE READING