Lead generation is always a two-way street. Homeowners are coming in and contractors are coming out. Too often, we forget about the homeowner perspective and solely focus on the contractor side of the street. Not today.
CraftJack recently made some improvements to your profile as well as the profile match page homeowners see as they search for available contractors. Watch below as Noah goes over all the changes that should improve your close ratio and ROI. CONTINUE READING
2015 has seen its fair share of ups and down. Earlier this year, we couldn’t stop reading about builder confidence and consumer spending increasing. Then, those estimates started to dwindle. Now, it almost depends who you ask.
It’s been a roller coaster thus far, but here are the latest stories you need to know in home remodeling. CONTINUE READING
When it comes to deciding how much you should charge for your labor, there are a number of components to consider. Basically, these include salary, load, burden and profit. Let’s walk through the process of building a “Sell Rate” for your company. CONTINUE READING
Speed and persistence are monumental in lead generation, but according to recent CraftJack data, home improvement professionals in the CraftJack network are calling their leads less often and spending less time on the phone.
We went back and looked at all our call data from November 2014 through March 2015 and (winter). We then compared these numbers to the same time period in 2013-14. As the numbers below show, the average call duration and calls per lead diminished. CONTINUE READING
CraftJack would like to invite all Chicagoland and nearby contractors to our inaugural contractor appreciation lunch on Wednesday, June 3rd.
The best part: it’s FREE.
Come meet other contractors in the area, learn a few marketing tips you can use to win more jobs and most importantly, meet the CraftJack staff and eat a free lunch on us. CONTINUE READING
At CraftJack, we are always finding ways to provide the best experience possible for all our loyal contractors. Over the past few years, we have made numerous updates to the CraftJack Lead Manager and would like to highlight some of the biggest changes and advantages we offer.
As always, if you have any questions or concerns about your account or are interested in signing up, please give us a call at 866-332-7134. CONTINUE READING
So when people see me wearing my Carhartt Cordura front work pants at the trade shows and home shows, something happens.
Drawn to the obvious utility and a certain coolness, grown men are compelled to ask the world’s most awkward question of another grown man they don’t know with hundreds of people around; where’d you get those pants?
Part Carhartt cotton duck material that many of us know, part Cordura ‘chap,’ the result is a whole that’s greater than the sum of its parts. And it’s clear from one look that they kick butt. CONTINUE READING