Video: Learn From 2015

Learn from 2015
December is always the slow season, but that doesn’t mean the work stops. The end of the year is the perfect time to go back, learn and evaluate your business from the past year. What new aspects of your business worked? What new ventures did not work? These are just a few of the many questions you should ask yourself every December. CONTINUE READING

Social Media Don’ts

Social Media Don’ts

Social Media. The go-to when it comes to marketing. I know what you’re thinking. “Why do I need to market my small home improvement business?” Well, it’s simple. No matter how small your business is, your audience is using some type of social media, whether it be Facebook, Twitter or Instagram. With all of the different social media platforms out there, it’s an easy tool to use right? Well, not entirely. Social media is a complex marketing tactic if used properly, and a lot of people don’t know how to fully utilize social channels to the fullest. There’s a lot to learn, and it can be overwhelming. Here are some common problems that arise when a company doesn’t use social media properly. CONTINUE READING

Video: The Customer Is NOT Always Right

Video Tip - The Customer Is Not Always Right

We hear the term that “the customer is always right,” but I am willing to bet many of our pros can agree that is simply not the case. Whether it’s an abusive homeowner or a landlord who thinks he knows everything about home remodeling, there are plenty of instances where the customer is not right. CONTINUE READING

How To Differentiate Yourself From The Competition


As a business owner, it’s easy to get caught up in what the other guys are doing. While it’s smart to know what the competition is up to, it’s also important you don’t spend all of your time trying to keep up and as a consequence, lose yourself in the shuffle.

There’s something special about a business that’s able to harness the power of being different. Many customers’ value companies who aren’t afraid to stand apart from the crowd. They appreciate firms who deliver products and services that are made just for them. Businesses thrive when they stay true to themselves and clearly communicate a unique story and vision. As Dr. Seuss once said, “Today you are You, that is truer than true. There is no one alive who is Youer than You.” CONTINUE READING

How To Market Your Small Business For The Different Seasons

How To Market Your Small Business For The Different Seasons

Marketing is not an easy task. It takes strategic thinking and truly getting to know your audience in order to execute a successful marketing campaign. Marketing tactics can vary from season to season. There are different strategies you can use each season to help increase your marketing efforts. CONTINUE READING

How To Say No To Potential Customers

How To Say No To Potential Customers

There comes a time when you have to say no to potential clients. While it seems counterintuitive to tell a potential customer “no, I don’t want your business,” scheduling conflicts, project conflicts, employee conflicts and payroll conflicts can all prevent professionals from taking on new business. CONTINUE READING

Video: Respond To Your CraftJack Reviews

Video Tip - Review Resonse

Reviews are essential in lead generation, but responding to those reviews is vastly underrated across the industry. After recently releasing a review request feature, CraftJack is proud to announce another new feature that lets all contractors respond to submitted reviews. CONTINUE READING

New Products: November 2015

New Products

Despite the slow season coming up for contractors across the country, manufacturers are busy updating and creating new products you all need to finish your jobs on time with the precision you guarantee.

With the holidays coming up, manufacturers have stepped it up over the last few months, coming out with numerous tools and products such as outdoor power tools, jobsite radios and much more. See below as we explore the hottest new products coming to market. CONTINUE READING

Drive More Business By Focusing On The Right Customers


We all have the same goal in business, to drive more of it, but sometimes it can be a challenging road. It’s no longer about how many people you can spread your message to, but the quality and appropriateness of your outreach to your target audience.

At the end of the day, it should be a win-win situation for you and your customers. It’s smart to constantly be thinking about what value your business is bringing to the table and how you can better focus your energy on the customers who are going to help you drive more business. CONTINUE READING

Announcing CraftJack Lead Manager Updates: Now Offering Snow Removal Services

New Service - Snow Removal

CraftJack is pleased to announce the addition of another new service to the CraftJack Lead Manager. As of today, contractors can sign up for snow removal services.

The added services include:

  • Snow Blowing
  • Snow Plowing
  • Ice Removal