Video: New Profile Match Page

Video Tip - New Profile Match

Lead generation is always a two-way street. Homeowners are coming in and contractors are coming out. Too often, we forget about the homeowner perspective and solely focus on the contractor side of the street. Not today.

CraftJack recently made some improvements to your profile as well as the profile match page homeowners see as they search for available contractors. Watch below as Noah goes over all the changes that should improve your close ratio and ROI. CONTINUE READING

Industry News: May 2015

Industry News

2015 has seen its fair share of ups and down. Earlier this year, we couldn’t stop reading about builder confidence and consumer spending increasing. Then, those estimates started to dwindle. Now, it almost depends who you ask.

It’s been a roller coaster thus far, but here are the latest stories you need to know in home remodeling. CONTINUE READING

What Should I Charge For My Labor?


When it comes to deciding how much you should charge for your labor, there are a number of components to consider. Basically, these include salary, load, burden and profit. Let’s walk through the process of building a “Sell Rate” for your company. CONTINUE READING

CraftJack Data: Calls Per Lead Decrease This Past Winter

CraftJack Report - Calls Per Lead Decrease This Past Winter

Speed and persistence are monumental in lead generation, but according to recent CraftJack data, home improvement professionals in the CraftJack network are calling their leads less often and spending less time on the phone.

We went back and looked at all our call data from November 2014 through March 2015 and (winter). We then compared these numbers to the same time period in 2013-14. As the numbers below show, the average call duration and calls per lead diminished. CONTINUE READING

Video: Meet The CraftJack Team June 3rd

Video Tip - CJ Event

We want to invite all Chicagoland and nearby contractors to our inaugural contractor appreciation lunch on Wednesday, June 3rd at the CraftJack office.

Watch below a Noah goes over all the details.


Join Us For A Free Contractor Appreciation Lunch

CJ Appreciation Lunch

CraftJack would like to invite all Chicagoland and nearby contractors to our inaugural contractor appreciation lunch on Wednesday, June 3rd.

The best part: it’s FREE.

Come meet other contractors in the area, learn a few marketing tips you can use to win more jobs and most importantly, meet the CraftJack staff and eat a free lunch on us. CONTINUE READING

5 Ways To Achieve Loyal Customers

Customer Loyalty

Loyal customers can bring about numerous advantages, such as using only your company for all their projects, trusting you when it comes to pricing and referring your company to friends and family. Because there are countless competitors out there, it’s a good idea to have a few loyal customers who appreciate your efforts as well as your services.

But how do you achieve those loyal customers? CONTINUE READING

How Is CraftJack Different Than Other Lead Generation Companies?

CraftJack is Different!

At CraftJack, we are always finding ways to provide the best experience possible for all our loyal contractors. Over the past few years, we have made numerous updates to the CraftJack Lead Manager and would like to highlight some of the biggest changes and advantages we offer.

As always, if you have any questions or concerns about your account or are interested in signing up, please give us a call at 866-332-7134. CONTINUE READING

Video: Come Write For CraftJack

Video Tip - Write for CJ

We are opening up our blogs to our fantastic CraftJack contractors. As you may have noticed, we have had a few contractors start writing for our CraftJack blog. That is because you are the real experts. You are out in the field every day. You know what it takes to be successful in this business. Now, it’s time to share your expertise. CONTINUE READING

Tool Review: Carhartt Cordura Front Work Pants

Carhartt Review

So when people see me wearing my Carhartt Cordura front work pants at the trade shows and home shows, something happens.

Drawn to the obvious utility and a certain coolness, grown men are compelled to ask the world’s most awkward question of another grown man they don’t know with hundreds of people around; where’d you get those pants?

Part Carhartt cotton duck material that many of us know, part Cordura ‘chap,’ the result is a whole that’s greater than the sum of its parts. And it’s clear from one look that they kick butt. CONTINUE READING