Best Forms Of Advertising For Home Improvement Contractors

Best Forms Of Advertising

Marketing is not a one size fits all idea. Just because one marketing idea worked for Company A, that does not mean it will work for Company B. As such, different companies need flexibility when it comes to advertising. If banners are not working, try social media. If SEO is not working, try lead generation. The list of advertising tactics goes on and on.

Nonetheless, there are five forms of advertising that have worked time and time again for home improvement contractors. As such, these five methods are the most effective when it comes to contractor marketing.

Word of Mouth Works

Word of Mouth

I have spoken with numerous contractors in the CraftJack network and one of the very few constants is that word of mouth is almost always the best form of marketing. Homeowners trust other homeowners. They want to hear how you took an average home and made it into a dream home. They want to hear from other homeowners what it’s like to work with you and your team.

While general, offline referrals are ideal, your online reputation plays an important role as well. Before people take the time to email or call your company, homeowners are searching for testimonials and reviews online. In fact, many homeowners go as far as saying that contractors need reviews. As such, CraftJack released a feature in our Lead Manager that lets all pros immediately request a review from a homeowner. That review will go right on your profile.

So, whether it’s online or offline, never underestimate the power of a good referral.

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Lead Generation

Lead generation services have changed the home improvement game. Instead of throwing your phone number in a phone book, lead gen services bring interested homeowners to you. Better yet, if your lead generation service is doing its job, they should only be bringing homeowners in your area interested in your service. If you have been getting leads outside your designated work area, it’s time to change it up.

Since competition breeds excellence, many lead generation companies created attractive features that make your job as easy as possible. When it comes to CraftJack, we pride ourselves on our product and customer service. Those are two of the many perks that differentiate us from the rest. Other benefits include:

  • Verifying Leads
  • Real-Time Leads
  • Dedicated Account Manager
  • Free Homeowner Reviews

Needless to say, if you use the right lead generation service, it should undoubtedly help your bottom line.

Email Marketing Benefits

Email Marketing

With the basics covered, it’s time to move 100% online. It’s no secret that more consumers are spending time online when it comes to shopping, looking for home improvement pros and much, much more. Furthermore, many of them are always on the go, without access to a computer. Instead, homeowners use their smartphones to schedule appointments, go on social media, read reviews and perhaps most prominently, check their email. Welcome email marketing.

Email marketing keeps your brand top of mind the next time they need their toilet fixed or landscape maintained. Furthermore, email marketing brings potential clients to your website, immensely increasing your odds of closing the business. Other benefits include:

  • Added Revenue
  • Users’ Ability to Share on Social Media
  • Increased Credibility

Whether you’re announcing a new service, sharing a terrific before and after story or general company news (like a hew hire), utilizing email marketing is a safe and profitable bet when it comes to home improvement advertising.

Social Media Works

Social Media

Did you know that Facebook has more active monthly users than the population of China? That’s a lot of homeowners. Just like email marketing above, potential homeowners look to social media to see inspiring work. Whether it’s creating their own dream bathroom page on Pinterest or following their favorite home remodeling brand on Facebook, homeowners want to visualize those works of art in their homes. As such, it’s imperative that all home improvement contractors are on some form of social media.

Fortunately, there are plenty of social networks to choose from. If you don’t like Twitter or find that many of your fans are on Pinterest, forget Twitter. If Facebook is easier to manage, go with the giant that started it all.

No matter what network you choose, just know that you must dedicate both time and resources. If you let your profile sit and remain stagnant, don’t expect any leads to come your way.

Update Your About Page

Search Engine Optimization (SEO)

Finally, we come to your website. If you took the time (and money) to develop a website, you should make a considerable effort to drive people there. After all, creating the website is only a small part of the battle. Now, you have to market it to make sure actual homeowners see it.

One of the best and oldest methods of driving people to a website is SEO. SEO makes sure your website pops up in Google, Yahoo, Bing or other search engines the next time a homeowner searches ‘roofing contractor’ in your town. However, to move up the search engines’ rankings, you must have updated content (blogs, articles) talking about your service in your area.

Therefore, update your website with inspiring before and after stories, reviews, testimonials, a company bio, pricing or anything else related to your company. This way, the next time a potential client searches for those services on Google, your company will pop up.

Just know that SEO takes time. Don’t expect to shoot to the top of a Google page just because you write one blog about roof repair. Nevertheless, SEO has been and will remain a pivotal strategy across the marketing arena.


After talking with numerous contractors, it’s clear that these five techniques are the best forms of advertising for home improvement contractors.

As always, if you’re interested in any of these tactics, please give us a call to see how CraftJack can improve your bottom line.