Category Archives: Your Marketing Strategy

12 Electrical Contractor Marketing Ideas | CraftJack

Marketing makes it easier to find new customers. Use these electrical contractor marketing ideas to grow your business and maximize your revenue.

No matter how skilled you are as an electrical contractor, your business won't succeed if potential customers don't know it exists. That's why marketing is so important. Unfortunately, many contractors lack confidence in their marketing abilities, leading them to focus on other things. If you want to improve your marketing skills and grow your business, implement these electrical contractor marketing ideas.


14 HVAC Marketing Ideas for Contractors | CraftJack

With the right marketing plan, it's possible to grow your business by leaps and bounds. Use these 14 HVAC marketing ideas to generate more revenue.

No matter how long you've been in business, you need to market consistently. A good marketing strategy builds trust, increases brand awareness, and makes it more likely that people in your target audience will buy from you instead of hiring one of your competitors. If you're ready to increase your revenue and connect with more customers than ever before, start with these 14 HVAC marketing ideas.


Maximizing Your Social Media Presence: Tips For Small Home Service Businesses

With everything you have to do as a home service provider, social media may be the last thing on your mind. After all, aren't Twitter, Facebook, Pinterest, and other platforms for young people with a lot of time on their hands? Absolutely not. Social media evens the playing field for small businesses, making it possible to compete effectively with large companies without spending your entire marketing budget in a matter of weeks. If you're ready to transform your marketing strategy, keep reading to learn more about social media for contractors and how you can use it to attract more customers.


Easy Marketing Strategies For Contractors In 2023

Marketing is a challenge for many home service providers. After all, you started your business to provide valuable services to your customers, not to dabble in website maintenance or online advertising. If you want your business to grow, however, you need to have a comprehensive marketing strategy. Marketing makes people aware of what you offer, establishes your credibility, and helps you convert prospects into paying customers. To help you make 2023 your company's best year yet, here's an overview of some of the best marketing strategies for contractors. 


How To Optimize Your Google Business Profile For Multiple Locations

Expanding your home service business takes a lot of work behind the scenes. Learn how to optimize your Google Business Profile for multiple locations.  How To Optimize Your Google Business Profile For Multiple Locations

Your Google Business Profile listing is the key to drumming up more local business for your home service company. With most people now using Google to search for services in their area, your presence on Google's business platform is nonnegotiable. It's easy to get started and requires minimal maintenance, but it can inspire huge profit increases for companies with multiple business locations.


How To Create A Growth Plan For Your Company

Discover the top mistakes small business owners make when trying to grow a home improvement company and how to avoid them. Plus, learn the three secrets to a successful marketing plan for business growth.

While it's crucial that small business owners focus on the positives when selling services to customers, strategy is all about fielding problems. To create a bulletproof marketing plan for your home service company, you first need to understand the common mistakes company owners make.


7 Easy Ways To Grow Your Roofing Company

With the right marketing strategy, getting high-quality roofing leads doesn't have to be difficult. Here are seven easy ways to grow your business.

As a roofing professional, you already have plenty of things to do, from ordering materials to finding skilled laborers to help you with current projects. No matter how busy you are, though, it's important to market your business consistently.

Marketing increases brand awareness and ensures you have a steady stream of customers to keep your business growing. If you don't have a lot of experience with marketing, here are seven of the easiest ways to find roofing leads.


Craigslist & Nextdoor Marketing Tips

Craigslist and Nextdoor are both invaluable tools for contractors who want to reach a local audience, but how do you advertise effectively on Nextdoor and Craigslist? What’s the best way to attract attention without looking like a spammer? We’ve prepared some quick and easy Craigslist and Nextdoor marketing tips for you.

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¿Por Qué Es Importante La Reputación De Su Negocio?

 La reputación de una empresa es un tema realmente importante. El poder lograr el mayor nivel de éxito lo primero que una empresa debe hacer es poner atención especial a su reputación debido a que una buena reputación empresarial abrirá las puertas a más y mejores oportunidades, al igual que permitir un acceso total a una base de clientes ideales. Pero ¿Qué es la reputación y cómo se puede mejorar para impulsar el crecimiento de su negocio? Continúe leyendo para aprender al respecto del enorme valor de una buena reputación empresarial y lo necesario para mejorar la suya. En CraftJack podemos ayudarle a mejorar su reputación empresarial al tiempo en que usted crece su negocio. Averigue cómo hacerlo hoy mismo.


How To Increase Telemarketing Sales

No matter how much the landscape of telemarketing has changed over the years, evolving from rotary phones and phone directory pages to automated call centers with predictive dialing, certain truths remain. Telemarketing is still one of the most important tools in the arsenal of any sales team, and telemarketing teams with the right tools and training can make all the difference in hitting your targets. As a home improvement contractor, it’s always worth your time to think about how to increase telemarketing sales.