CraftJack’s Pros Stand Out From The Rest

We reached out to our trusted pros in various industries, from painting to fabrication, and handyman services, to share with us a little about their business journey and their CraftJack experience. Here’s what they have to say.

Home Improvement & Design is turning customer's landscapes into beautiful creations. With over 20 years experience, Mike Kortoci shares how using lead generation at CraftJack has helped his company grow.

Let us help you grow your business. Sign up with CraftJack today.

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Which Lead Generation Sites Are The Best For Contractors?

Getting good contractor leads is one of the most important things you can do for your business. While locating leads for home improvement and repair businesses can seem like a daunting task, there are ways to find well-qualified leads that generate a steady stream of business for your company.

Working with the best lead generation websites for contractors can potentially put you in touch with thousands of promising potential customers in your area, all within your service area and in need of the services you offer.

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How To Get Free Construction Leads

It can be tough for contractors to find construction leads, regardless of how long you have been in the industry. With the ever-changing economy, it’s hard to choose an exact method when it comes to generating construction leads.

Outside of lead generation services, you should be looking for the best way to get construction leads. This may mean a little extra work sometimes, but there is a payoff in the money you can save. Here are a few ways you can get free construction job leads.

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Easy Marketing Strategies For Contractors In 2023

Marketing is a challenge for many home service providers. After all, you started your business to provide valuable services to your customers, not to dabble in website maintenance or online advertising. If you want your business to grow, however, you need to have a comprehensive marketing strategy. Marketing makes people aware of what you offer, establishes your credibility, and helps you convert prospects into paying customers. To help you make 2023 your company's best year yet, here's an overview of some of the best marketing strategies for contractors. 

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Contractor Spotlight: Zeb Borynack, Zeb's Plumbing

After 12 years of working for other companies, Zeb Borynack decided it was time to start his own business. This decision was one of the most fulfilling decisions of his life. Now Zeb's business, Zeb's Plumbing, is flourishing in the southern California area. Zeb explains how reaching his company goals is a critical part in expanding and growing his already established business. Read about how Zeb's Plumbing partnered with CraftJack on their journey to success.

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Contractor Spotlight: Aaron Stockstell, Stockstell Services

Aaron Stockstell, owner of Stockstell Services, has worked hard to make his company successful, but he considers CraftJack an integral part of his small business plan. When expanding to a new location, Aaron took a chance on CraftJack and found it had a major impact on the growth of his company. Now, as a CraftJack contractor for all his locations, he focuses on every bid he wins, knowing those are the clients who will help his business continue to meet its expansion goals.

Looking for more leads in your area? Sign up with CraftJack today.

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Contractor Spotlight: Aquarius Fabrications LLC

Nate Walters, owner of Aquarius Fabrications, attributes much of the growth of his business to the leads he receives from CraftJack. With his extensive welding experience, he made the decision to branch out on his own and take control of his professional opportunities once he realized he'd peaked as an employee. To be successful, he puts all his time and efforts into working toward the success of his company. As the founder of Aquarius Fabrications, Nate's one-man operation requires him to fulfill every role within his business, but he recognizes that this path will provide him with more freedom in the future.

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Your Leads May Have A 2nd Life

Buying leads is a well-established form of marketing that is a necessity for many small businesses to increase sales and bring in new customers. Marketing is crucial to winning projects, but unfortunately, it doesn’t come without a cost. In order to accurately analyze your data, you should consider the second life that your leads have.

To ensure you are effectively spending your marketing budget, it’s important to periodically examine how much you spend per job earned. Looking at the cost per job is more beneficial than cost per lead because it allows you to compare the money you spend to the money that is coming in. Remember, a lead doesn’t necessarily mean a customer. And on the flip side, one lead could land you multiple jobs.

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Contractor Spotlight: Tailored Property Care

We spoke with Taylor Harricharan, owner of Tailored Property Care, and he explains the nuances of starting a business from scratch and what it takes to keep growing his business. While using CraftJack for lead generation, Taylor also finds success in having strong confidence when it comes to landing a potential lead. We are proud to feature Tailored Property Care in our Contractor Spotlight!

Are you looking for more leads in your area? Sign up with CraftJack today and start growing your business.

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How To Market Your Business For Different Seasons

Good marketing takes strategic thinking and truly getting to know your audience to execute a successful marketing campaign. Marketing tactics can vary from season to season. Different strategies can be used each season to help increase your marketing efforts.

Winter

Winter means hibernation and being cooped up in the house. The winter season is when homeowners take advantage of barely going outside to get extensive indoor home improvement projects done. These can include painting, remodeling, and drywall. During the winter months, people will be searching the web more and going out less. This is the perfect opportunity to step up your digital game. If you don’t have social media accounts, this is a great time to set some up. Start with Facebook and try to engage with your current and potential customers. This is a quick, easy way to create engagement among your company’s fans.

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