Many contractors recognize how important their reputation is. Some might think that this only has to do with their reputation within the community, but this isn’t the case now. The prevalence of people turning online to find out more about businesses means every contractor needs to think about how their online reputation can impact their business.
Your company’s online reputation can directly impact the business’s financial bottom line. There are several ways this can happen. They all prove that protecting your reputation as a reliable contractor is paramount if you want to maximize the return on your investment.CONTINUE READING
Uno de los temas más hablados en el mundo de la mercadotecnia es la generación de clientes potenciales. Ya sea que usted tenga una pequeña empresa de paisajismo o sea el administrador de una empresa de mayor tamaño, la generación de clientes potenciales o prospectos es como la sangre que fluye por las venas de cualquier negocio, dándole vida e impulsando su crecimiento. Pero, ¿qué es realmente la generación de clientes potenciales y como es que una empresa como CraftJack le puede ayudar a su empresa a crecer?CONTINUE READING
El construir una empresa exitosa casi siempre involucra promocionar su producto, servicio o a usted mismo de manera efectiva. Sin embargo es ampliamente sabido que muchas empresas cometen el error de no invertir lo suficiente en sus esfuerzos por alcanzar a sus clientes. En lugar de eso gastan dinero de forma excesiva al tratar de llegar a un grupo específico. Por ejemplo, si su grupo objetivo es el de consumidores mayores de edad, el dinero de mercadotecnia gastado en campañas para redes sociales podría no ser efectivo al momento de alcanzarlos.CONTINUE READING
Plumbers, pipefitters, and steamfitters have some of the most in-demand jobs in the country today. Job opportunities for these trades are expected to rise through the 2020s at a rate of around 4% a year, mainly driven by new construction and the need to keep up older systems in residential and commercial structures.
Workers in these fields have a wide range of choice in where to work, the working environment they operate in, and the rates they can charge for specialty applications. New plumbers generally learn the trade with a lot of support from professional groups, while experienced plumbers can work as independent contractors with minimal upfront costs and overhead. Many of the most lucrative jobs for plumbers involve running a small business with little more than tools and a truck, though many of these operations eventually expand into franchises with dozens or hundreds of employees in multiple states.CONTINUE READING
Lead generation can be tricky. Acquiring new customers costs time and money. Word-of-mouth customer referrals generate low-cost, highly qualified leads. Learn how we can help you manage your reputation and turn satisfied customers into organic promotors for your brand.
Homeowners are finding more referrals online. Know what’s being said about your business with CraftJack’s Reputation Manager.CONTINUE READING
No matter what type of business you run, it’s important to set goals. Your goals keep you focused on what you want to achieve and make it easier for employees to understand why their work is important. If you’re ready to start setting goals, keep reading to learn more about SMART goals and why you should use them.
CraftJack can help you reach your goals. Sign up today.
The SMART goals acronym stands for specific, measurable, attainable, relevant, and time-based. Using the SMART framework is important to stay organized and give your team a sense of direction. Imagine what would happen if you set a generic goal like “get more customers.” The statement says nothing about how many new customers you want to get, how long you plan to focus on the goal, or whether your company is even capable of reaching the goal. Generic goals also leave employees wondering about how their work roles fit into your plans for the organization.CONTINUE READING
“Autograph your work with excellence,” is a lesson we can all learn from Regina Scronce, team coordinator at Ace Handyman Services – Lake Norman. In everything this team does, they strive for excellence; within their business, for their customers, and their employees. That is why we’re proud to feature Ace Handyman Services – Lake Norman as a featured CraftJack contractor.s
Scronce shared with us a bit about her business and how CraftJack is helping them on the journey to success. See what advice they have to share.CONTINUE READING
When it comes to marketing, social media has made it much easier for small businesses to compete with the seemingly limitless marketing budgets of large firms. Instead of spending your limited funds on television advertisements, direct mail pieces, and other expensive promotional methods, you can promote your business by engaging with current and potential customers on Facebook, Twitter, and other websites.
One way to engage is to respond to online reviews that have been posted about your business. Although responding to reviews is a great way to demonstrate your professionalism and commitment to customer service, there are some potential pitfalls to avoid. Keep reading to learn more about using review responses to promote your business.CONTINUE READING
If you’re still working from home, now nearly 18 months into the pandemic, you’ve got no excuse—at this point, you should have put together a proper workspace or home office (or found a professional contractor who can help).
Certainly, many people have limitations in terms of space, but much can be done with little, and you don’t necessarily need to break the bank to look professional in the Zoom Age. By now, at bare minimum, remote workers should have a dedicated, functional space that supports their bodies, appropriate accessories to look and sound professional on video calls, and something other than a blank wall in their background.CONTINUE READING
Online reviews are one of the most important marketing tools available, whether you offer quality pest control or custom woodworking services. Potential customers tend to trust reviews more than advertisements because they come from real people who’ve used your services. Reviews are also free, making them especially helpful for small teams of contractors that don’t have the marketing budget to compete with big firms. If you want customers to write positive reviews of your business, one of the most important things you can do is focus on quality control.CONTINUE READING