While leads can come from an array of sources, not all of them are going to be worth your time. While getting in contact with the homeowner as soon as possible is important, you need to be able to reach them while their project is fresh on their mind.
At CraftJack, we want to set you up for success. That’s why we send qualified leads generated in real time. For our pros, this is a huge benefit to the growth of their business. Read on for more benefits of CraftJack’s real-time leads.CONTINUE READING
Marketing is not a one size fits all idea. Just because one marketing idea worked for Company A, that does not mean it will work for Company B. As such, different companies need flexibility when it comes to advertising. If banners are not working, try social media. If SEO is not working, try lead generation. The list of advertising tactics goes on and on.
Nonetheless, there are five forms of advertising that have worked time and time again for home improvement contractors. As such, these five methods are the most effective when it comes to contractor marketing.CONTINUE READING
A lot has happened in the 4½ years since launching CraftJack. We’ve brought some new ideas as a fresh approach to the home services industry that have changed the way home improvement contractors benefit from lead generation. Our commitment to providing the absolute best experience with positive results, has been the number one goal continually driving us toward great new ideas.
Since launching CraftJack in 2011, we have always been focused on how to best serve our contractors’ needs. The question of, Is this best for our contractors?, has remained a mantra we repeat continuously in our office. This is in part why, throughout our entire existence, we have only ever increased our prices once.CONTINUE READING
We are excited to announce some major changes to the CraftJack Lead Manager. These changes will provide you with more tools to win jobs and track your results as well as earn more discounts through CraftJack.
The new dashboard on the CraftJack Lead Manager is designed to give you a better overview of your account. In the new dashboard you will see:
- Your last payment amount and your current balance due.
- An overview of new leads you have not yet called.
- Upcoming scheduled estimates.
- On overview of your last 30 days (leads, spend, average quote, average job).
- Recent reviews received from homeowners.
- Recent marketing tips from our blog.
- Recommendations on updating your profile.
Even if you are the best salesperson in the world, you will not close 100% of your leads on the first call. That is an admirable goal to strive for, but in our decade plus of existence, we’ve never heard of it coming to fruition.
Therefore, a strategic and thoughtful follow up process is a must when it comes to lead generation. Sadly, following up can get in the way of your busy schedule, along with completing projects on time, calling new leads and managing your employees. But don’t fret! We have come up with the winning formula for following up.CONTINUE READING
Back in 2013, as a new lead gen company on the block, we decided to be the exception rather than the rule. While I can not speak for other lead generation companies, CraftJack opens your doors to many leads, no matter the types of leads you are receiving.
Need More Proof?
According to historical data from MarketSharp, HomeAdvisor and CraftJack…
- Responding to leads in the first minute can improve your conversion by as much as 391%.
- 88% of converted leads are contacted in the first 24 hours.
- 78% of homeowners choose the first party to make contact.
- The first party to contact a prospect has a 238% higher rate of conversion than the 2nd.
We all know there is a difference between a good lead and a bad lead. Good leads come from real humans, people who are serious about having work done and ready-to-hire. Good leads also do not jump through hoops before landing in your inbox.
Lead generation is a partnership between the contractor and lead gen company. The contractor must call his or her leads quickly and follow up if the homeowner doesn’t answer, while the lead generation company must provide quality leads to that contractor.CONTINUE READING
CraftJack now offers commercial leads to all contractors!
Since our inception in 2011, CraftJack has solely focused on residential leads. While the residential home improvement market continues to grow, so too does the commercial market. Business owners who need to make updates or repairs to their properties or facilities provide a great opportunity for contractors. Therefore, CraftJack decided the time was right to start offering commercial leads across every one of our categories:CONTINUE READING
Finding the right leads is what makes a difference in your business’s success. A good lead will be ready to start their project and is in your area. All leads should be evaluated as each presents a different opportunity.
While this might seem like a challenge for some pros, it is possible to find leads and win more jobs in your area. Sometimes, it just takes a bit of creativity to find the right ones. See a few tips to find local home improvement leads for your business.
If you’re looking for leads in your area, we can help. Sign up with CraftJack today and start receiving local home improvement leads.CONTINUE READING