Category Archives: Data & Case Studies

Roofing Industry Trends

As a roofing contractor, it’s a good idea to keep an eye on trends in your industry. While business may remain steady, every year there are new changes in the industry that can impact your work.

Staying on top of what’s happening in your industry can help you prepare for customer demands. Current roofing trends can also reveal new, safe, and economic ways to get the job done. Here are a few of the top roofing industry trends you should know.

Are you a roofing pro looking to win more jobs? Sign up with CraftJack today to start receiving roofing leads from homeowners in your area.

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Decking Industry Trends

For those who are lucky enough to have one, a deck is a wonderful extension of the home that ties the outdoors and indoors together. They can be transformed into outdoor oases, perfect for entertaining, socializing, or just relaxing after a long day. In the past, having a backyard deck depended on having enough space. However, thanks to new and innovative technologies in the construction of backyard decks, this is changing.

Industry trends are showing that more homeowners are asking for decks in their yard, which is great news for decking pros. To help you stay on top of your trade, we’ve compiled an overview of the current deck trends and what you should be seeing in the next year.

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Homeowner Survey: See Their Number One Fear

It’s always important to know your audience. Of course, calling everyone in your area is nearly impossible, but using a survey is a good way to paint a picture of how homeowners feel about the industry. Our friends at HomeAdvisor conducted a survey asking homeowners some basic questions about their opinions on the home improvement contracting industry. Some of the results may shock you, some may be expected, and others may change the way you engage with your next referral.

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Your Leads May Have A 2nd Life

Buying leads is a well-established form of marketing that is a necessity for many small businesses to increase sales and bring in new customers. Marketing is crucial to winning projects, but unfortunately, it doesn’t come without a cost. In order to accurately analyze your data, you should consider the second life that your leads have.

To ensure you are effectively spending your marketing budget, it’s important to periodically examine how much you spend per job earned. Looking at the cost per job is more beneficial than cost per lead because it allows you to compare the money you spend to the money that is coming in. Remember, a lead doesn’t necessarily mean a customer. And on the flip side, one lead could land you multiple jobs.

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Demographics For People Seeking House Painters in 2011

Well, 2011 is behind us. Smart contractors will look back on 2011 and spot trends in their industry so they can make changes for 2012. And we wanted to help by providing some demographic data for all the house painting leads we received in 2011.

Here is a breakdown (highlights below the chart):

Total Leads: 24,724 – 12,208 female (60%), 8,047 male (40%)Most Common age: 34-44Top 4 states: California (13%), Texas (7%), Florida (7%), New York (7%)Most Common home market value: $100k-$250kHome ownership: 86%Marital status: 54% married

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World record contractor call with homeowner?

One of the technologies we offer contractors who use CraftJack is the ability to automatically track every call they make to each lead. This makes it easier for contractors to keep track of which leads have been called, when the last call was, and how long it took them (or their sales team) to make the first call. In the future it will let our system help contractors improve their follow up process by analyzing call data.

Today I was browsing through the call logs in our system. I was shocked when I saw a call that a contractor made to a lead we sent them that lasted 105 minutes!

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