Roofing Industry Trends

Roofing Contractor Trends

As a roofing contractor, it’s a good idea to keep an eye on trends in your industry. While business may remain steady, every year there are new changes in the industry that can impact your work.

Staying on top of what’s happening in your industry can help you prepare for customer demands. Current roofing trends can also reveal new, safe, and economic ways to get the job done. Here are a few of the top roofing industry trends you should know.

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What Homeowners Are Looking For

What Homeowners Are Looking For

One of the most important things you can do as a roofing pro is learn more about what homeowners are looking for when it comes to roofing projects. This can help you to prepare for the types of jobs you might be seeing in the coming months. According to our data, at least 56% of homeowners are ready to receive a quote or are ready to hire. Most of these projects involve a roof replacement, and over half know that they have leaks or damages that need to be repaired.

Our data also shows that many homeowners are looking to add additional features to their roof such as gutters, skylights or solar tubes, ridge vents, and snow guards. You may want to be aware of this as you speak to customers about anything additional they may need. Anticipating homeowners’ needs will help you deliver the best service possible.

Eco-Friendly Materials

One big trend that roofing contractors should be aware of is the use of eco-friendly and energy efficient materials. One of the most popular materials trending now is metal. Those taking advantage of metal roofs benefit from both stylish design and lowered energy expenses. Homeowners are also looking for materials with a long lifespan so that they can make the most of their investment. Thankfully, many eco-friendly choices are known for their durability and lifespan.

Another trend popping up is green roofs, especially in urban areas. Green roofs allow for grasses and plants to grow on the roof of a home or business. With a focus on sustainability, more homeowners are considering this as an option when it comes to their roofing projects. As an added perk, some cities even have tax benefits for homeowners or businesses that install a green roof on their homes. Look in your area to see if there are any money-saving benefits you can relay to your customers.

Jobsite Safety

Cool Roofs and Solar Roof Tiles

In line with the growing demand for eco-friendly materials and green roofs is the booming trend of cool roofs and solar tiles. Cool roofs can be achieved several ways. Many are made materials that absorb less heat, but others simply involve using a lighter color or incorporating reflective tiles. These help out homeowners keep their houses cool, therefore reducing the need for air conditioning, saving both money and energy. Similarly, roofs with solar panels or tiles generate electricity and work to keep buildings cool.

Job Site Safety

As a roofing pro, you’re aware that your work involves some risks. The biggest concern on the job is fall protection, according to Roofing Contractor magazine. Other major concerns on the job site include heatstroke, fatigue and exposure to hazardous materials. Be sure to always check with the Occupational Safety and Health Administration (OSHA) for the latest in workplace safety regulations. You should always communicate to employees any updates in safety procedures, as well as provide protection when needed and keeping records of employees who receive medical attention.

As always, it’s important to keep a safe job site for you and your employees. The following are a few basic things you can do to minimize risk.

  • Train your employees on fall protection and what to do if there’s an accident.
  • Have a first aid kit on the job site.
  • Provide breaks for employees during workdays with extreme weather conditions.
  • Review ladder safety basics, always maintaining three points of contact.
  • Include a safety manual to your employees so they can review and learn how to stay safe on the job.
Disaster Recovery

Disaster Recovery

Within the last few years, the United States has endured several hurricanes and massive wildfires, destroying many homes in their path. With that has come a major need for repair and reconstruction to get these areas back to a place where people can live. Roofing pros have and will always be called on to help with disaster recovery efforts, so those working in these areas should expect to be busy. According to the Las Vegas Review-Journal, homeowners who have been struck by a disaster are now looking at metal roofing as an option for its longevity and its ability to withstand extreme weather conditions.

It’s also a great time to use your roofing expertise and volunteer in these areas if help is needed. Not only is volunteering a great thing to do, but it can also help your business as well as network with other roofing contractors. To learn more about how you can volunteer, read 5 Ways Service Projects Can Help Your Contracting Business.


In 2020, the outlook is good for roofing pros. You will see steady, continued business and an emphasis on sustainability. Pros should always keep an eye out for trends in your area that could impact your business as well as what’s happening nationwide.

One way to stay up-to-date on the latest industry trends is by attending trade show events. Read Trade Shows For Roofing Pros to learn more about what might be good for you to attend!