Category Archives: Marketing & Social Media

Using Social Media To Sell

Small business social media has leveled the playing field for small companies. Click to learn how you can use social media to grow your contractor business.

If you're planning out your marketing strategy for the next few months, don't make the mistake of thinking social media is just for teens and Instagram influencers. Businesses all over the world use Facebook, Twitter, YouTube, and other platforms to connect with their customers and make more sales. Small business social media is especially effective for home service professionals, as social networks make it much easier to connect with people in your service area. Keep reading to learn more about how social media can be used to generate leads for contractors.


Using Social Media For Multiple Business Locations

Managing social media for multiple locations requires finesse. Click to learn how to kick your small business social media campaign into overdrive.

Social media has evened the playing field for small businesses that just don’t have the resources to compete with giant corporations. Instead of spending the bulk of your marketing budget on television or magazine advertising, you can set up free social media accounts and use them to connect with potential customers. If you have multiple locations, however, using social media as a marketing tool becomes a little more complex. This guide explains how to maximize your small business social media efforts based on your location.


Improve Your Online Presence In 2022

It’s important to remember that your marketing matters for lead generation. Let’s look at cleaning up your online presence and sprucing up what you are doing online to make your business thrive and grow. It’s really a good idea for every business to spend time bi-annually or quarterly tidying up their online presence and monitoring their online reputation on a daily/weekly basis.

With all the jobs you have lined up that may seem like a daunting task, but it is an essential cog. Try these simple tips for spring cleaning your business’s “online house” and make your business shine!


How to Create a Marketing Plan for Your Contractor Business

With the start of the new year, now’s the time to start thinking of new strategies to help your business grow. If you don’t have one already, a marketing strategy is one of the best things you can do to find new customers and keep old ones coming back.

Looking to grow your business in 2022? Sign up with CraftJack today and start receiving leads from homeowners in your area.

Simply put, a marketing plan is an outline of how you anticipate generating leads and attracting customers to your business. Marketing plans can be as general or as detailed as you’d like but should give you a solid idea of how you’ll help potential customers find your business in the year.


¿Por Qué Pedirles A Sus Clientes Que Evalúen Su Trabajo?

Cualquier persona que haya comprado algo en línea puede decirle el peso que tienen las evaluaciones de un producto o servicio escritas por otras personas. En otras palabras, si sus clientes están contentos con su trabajo como contratista y lo publican en línea, es muy probable que los clientes potenciales que lean su evaluación se decidan por contratarlo. Sin embargo, mientras que la mayoría de las personas entienden la importancia de las evaluaciones desde el punto de vista de los clientes, muchos contratistas aun no utilizan esta valiosa herramienta de la forma adecuada. Esto quizás se debe a que los contratistas se preocupan sobre cómo obtener evaluaciones positivas, o temen las consecuencias de las críticas negativas. La buena noticia es que las evaluaciones de todo tipo realmente pueden incrementar sus ventas y afianzar la lealtad de los clientes.


5 Tips To Find More Roofing Jobs In Florida

Roofing projects are some of the most profitable jobs in the construction industry, leaving contractors with 20% to 40% in gross profit for each project completed. If you’d like to do more roofing jobs but don’t have a good system for collecting and managing leads, there are a few simple things you can do to land more clients. Read on to find out how to get more roofing jobs in Miami, Jacksonville, and other parts of Florida.

CraftJack can help you find more roofing jobs near you. Sign up today.


¿Cómo crear un presupuesto para mercadotecnia?

El construir una empresa exitosa casi siempre involucra promocionar su producto, servicio o a usted mismo de manera efectiva. Sin embargo es ampliamente sabido que muchas empresas cometen el error de no invertir lo suficiente en sus esfuerzos por alcanzar a sus clientes. En lugar de eso gastan dinero de forma excesiva al tratar de llegar a un grupo específico. Por ejemplo, si su grupo objetivo es el de consumidores mayores de edad, el dinero de mercadotecnia gastado en campañas para redes sociales podría no ser efectivo al momento de alcanzarlos.


When Contractors Must Respond To Online Reviews

When it comes to marketing, social media has made it much easier for small businesses to compete with the seemingly limitless marketing budgets of large firms. Instead of spending your limited funds on television advertisements, direct mail pieces, and other expensive promotional methods, you can promote your business by engaging with current and potential customers on Facebook, Twitter, and other websites.

One way to engage is to respond to online reviews that have been posted about your business. Although responding to reviews is a great way to demonstrate your professionalism and commitment to customer service, there are some potential pitfalls to avoid. Keep reading to learn more about using review responses to promote your business.


Sales Funnel Guide

If you’ve recently built or updated your contractor website, you’ve probably heard an array of confusing marketing jargon. One of the most important questions you can ask yourself is “What is the sales funnel?” In this article, we’ll answer your sales process improvement questions, including “What is a sales funnel in marketing?” and “What does a sales funnel look like?” Read on to find out everything you need to know about attracting, converting, selling, and retaining your target audience.


Craigslist & Nextdoor Marketing Tips

Craigslist and Nextdoor are both invaluable tools for contractors who want to reach a local audience, but how do you advertise effectively on Nextdoor and Craigslist? What’s the best way to attract attention without looking like a spammer? We’ve prepared some quick and easy Craigslist and Nextdoor marketing tips for you.

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