Category Archives: Marketing & Social Media
Delivering referral-worthy services to your clients is the easy part — you know what you’re doing. It’s helping people find you online can throw a wrench in things. Local field service technicians and contractors need to compete for their share of the market.
If you sleep on your online presence, you’re basically throwing in the towel, because being optimized for search engines won’t happen on its own. Here are six ways contractors and other home services professionals can ensure they come up in search results.CONTINUE READING
So, maybe you’ve been considering starting a blog for your website. While it is additional work, it can help to boost your business and make it easier to market yourself. If you’re a pro who’s been blogging for some time, maybe you’re looking for more inspiration.
You’ve come to the right place. Sometimes, all it takes is a little inspiration to get writing. Here are a few blogging tips you can use as a contractor.
Blogging is one way you can generate more leads for your business, but we can help too. Sign up for CraftJack today to start receiving leads from homeowners in your area.CONTINUE READING
When you’re thinking of social media, one of the many sites that might come to mind is Twitter. It’s been around since 2006 and is known for its short and succinct messages sent to a worldwide audience. It functions a little differently than other social media sites you may have used before, but that shouldn’t stop you from giving it a try and seeing how it can help your business!
If you’ve been considering using Twitter to generate leads for your business, now is the time. Here are a few frequently asked questions you should know and how you can get started with a successful twitter account.Social media is one way to find more jobs, but have you considered a lead generation service? You could start receiving leads near you sooner than you think. Sign up with CraftJack today and connect with homeowners in your area.CONTINUE READING
It’s likely that you’ve heard and (maybe even used) one of the many popular social media platforms available: Instagram. Photo-driven social media is on the rise, making this platform a great tool use. Small business owners and contractors can benefit from using Instagram to help create more brand awareness and connect with more customers.
However, many stay away from Instagram, as it can be confusing for those who have never used it but hear of how often it changes. Luckily, we’re here to clear up any worries you may have. Here are a few frequently asked questions about Instagram, specifically for contractors.CONTINUE READING
Email is a great way to connect with prospective and current customers. Have you tried using email yet as a marketing tactic? While it does take some work to set up, you’ll be happy with the results as it’s a great way for contractors to generate more leads.
You can reach many people through email that you may not be able to speak with on a regular basis about your business. If you’re wondering how you can generate more leads though email, here are a few tips you can use.
Looking to start getting new leads and winning more jobs right away? Sign up with CraftJack today to start receiving leads from homeowners in your area.CONTINUE READING
Email is a great marketing tool to keep in touch with both current and prospective customers. It provides an opportunity for your business to stay top-of-mind when a homeowner needs a pro. Email can even help to provide promotions and deals easily to your list.
Like any digital marketing tool, trends change quickly. Even as a contractor, it’s a good idea to stay up-to-date on the latest marketing trends. Here’s what you need to know about email marketing to make 2020 your best year yet.CONTINUE READING
If you’re looking for new ways to win more jobs, consider brushing up on your photography skills. This may seem like a daunting task for some, but quality photos can really help increase your chance of getting more business.
You don’t need high-priced specialty equipment to get the perfect shot. If you have an up-to-date smartphone, you can easily get a few accessories and make a few changes to get beautiful images to use on your website or CraftJack portfolio. If you’re ready to get the most out of your job site pictures, here are a few photography tips to improve your portfolio.CONTINUE READING
If you’re investing in marketing, you want to see results. Between your social media marketing to more traditional forms such as fliers and business cards, you want the person reading to become a lead which can eventually turn into revenue.
A call-to-action is very important to have in any of your marketing materials. It’s important to develop ones that work for you and your business. See a few helpful tips for creating a great call to action and generate more leads.
Are you looking for ways to generate more leads for your business? Sign up with CraftJack today and start receiving leads from homeowners in your area.CONTINUE READING
Big or small, whatever marketing efforts you put in to your business should show some ROI. While social media and email marketing are hot right now, that doesn’t mean there aren’t other marketing techniques you shouldn’t be utilizing.
When it comes to getting the word out about your business, leave-behind materials can be a frequent reminder for a potential customer about your company. If you get creative, they can be excellent tools in lead generation, resulting in more business for you. Here are a few ideas to get you thinking about the best leave-behind materials for your business.CONTINUE READING
Every business needs a personal brand. The brand customers see will create awareness among potential customers and help them identify with your services. A brand is made up of many marketing efforts that work together, from website to social media to your business card. Your business card is often a first impression to your customer.
These small items can make a big difference in the success of your business. But it’s not as easy as just getting your name and number down on a card. Your business card should reflect your brand and allow for an easy way for customers to remember you. See a few improvements you can make to your company’s business card.CONTINUE READING