As a contractor, one of the more frustrating parts of your job is likely trying to find leads. Job opportunities are out there, but they don’t always find you. Sometimes you have to take an active role in reaching out and cultivating potential clients and customers.
It can be overwhelming to even decide where to start, but have no fear! CraftJack is here to share the best tips and tricks for home improvement lead generation.
If you’re looking to find more leads in your area, we’re here to help. Sign up with CraftJack today and start getting leads from homeowners near you.
Tip #1: Build a Plan
You wouldn’t start construction on a house without a blueprint, and lead generation is no different. Start your lead generation by building a plan that includes deciding how you’ll brand your business to others if you haven’t already done so. To nail down your brand image, consider the following:
- What do you do: This seems like a no-brainer, but it’s an important aspect of branding that contractors often miss the mark on. By letting potential customers know exactly what services your business performs, they can determine if you’re a good fit for their needs.
- Who you serve: Are you a commercial contractor? Residential? Do you only work in a certain area? This lets people know who you serve.
- What you have to offer: This can be seen as your unique selling proposition. What can you offer customers that others don’t? What is your company’s strong points or values?
Once you’ve established yourself as a brand, you can better market yourself to others. Be prepared to convey this to people (even if you need to make a sales script) and let ‘em know what your business is all about!
Tip #2: Diversify Your Home Improvement Lead Sources
The great thing about home improvement leads is that they can come from a wide variety of places; online, other businesses, and past customers, to name a few. It’s a good idea to not place all of your eggs in one basket, though, and diversify where your leads are coming from.
A lead generation service is a terrific place to start. Nifty companies like CraftJack aggregate leads for home improvement so you don’t have to spend time trying to track people down. A home or business owner will submit project details through the site and their phone number will be verified, meaning you get access to only legit leads. It’s really that easy!
Attend Trade Shows
Trade shows are a great place to network with other professionals in the area that can lead to more customers for you. It’s a fantastic place to cultivate relationships that’ll help you find jobs down the line. Don’t be afraid to step out of your bubble and introduce yourself to others and to ask for and give business cards.
An email is a fantastic way to reach out to leads and check-in with past customers who may be looking for a contractor again. Keep them updated about new business info or specials going on. It’ll keep you in the back of their minds.
Partner with Other Businesses
Do you frequently work with other businesses? Consider partnerships that will be beneficial to both parties. Cross-promotion can bring new leads to everyone involved.
Tip #3: Boost Your Online Presence
People use Google and other search engines every day to find services near them like construction contractors. The web is a place where people discover people that will get their job done, so it’s important that you’re online and are making it easy for potential customers to find you.
If you don’t already have one, create a website for your business. This is a great place for you to really lay out what your brand is about. Make sure to include up-to-date contact information so your leads know how to get in touch with you.
69% of adults in the United States are on social media. Your business should be too! Share your Facebook and Instagram profiles with those you know and encourage them to invite more people to like or follow your page. Social media is a great opportunity to show others what kind of work you do. On top of this, it also provides social proof, meaning that when people interact, review, and talk about your services, the more reputable your business appears.
Social media also serves as another method of communication between you and leads, giving leads the option to message you with questions, quote requests, etc.
Tip #4: Show Off What You’ve Done
By nature, humans are visual creatures. We respond well to images, so you shouldn’t pass up the opportunity to show off any work you’ve done. Potential clients love to see high-quality before and after pictures— it helps them envision what sort of magic you could work on their space.
Include pictures and reviews of your past projects on your website and social media to draw people in.
Looking for home improvement lead generation companies to make construction leads in your area a little easier? CraftJack is at your service! Find about all the job opportunities near you with CraftJack today.