Category Archives: Reputation Manager
When it comes to marketing, social media has made it much easier for small businesses to compete with the seemingly limitless marketing budgets of large firms. Instead of spending your limited funds on television advertisements, direct mail pieces, and other expensive promotional methods, you can promote your business by engaging with current and potential customers on Facebook, Twitter, and other websites.
One way to engage is to respond to online reviews that have been posted about your business. Although responding to reviews is a great way to demonstrate your professionalism and commitment to customer service, there are some potential pitfalls to avoid. Keep reading to learn more about using review responses to promote your business.CONTINUE READING
Discover the importance of reviews for home service businesses and learn how to use them to your advantage. Build trust, create context, and provide additional information for potential customers with unbiased opinions.
Online reputation management is something contractors often neglect, but it's essential to the long-term growth and sustainability of a business. Building up an extensive list of positive reviews can help make your company appear more trustworthy to potential customers. But how can you maximize the impact of positive reviews, and what should you do about negative ones?CONTINUE READING
Cualquier persona que haya comprado algo en línea puede decirle el peso que tienen las evaluaciones de un producto o servicio escritas por otras personas. En otras palabras, si sus clientes están contentos con su trabajo como contratista y lo publican en línea, es muy probable que los clientes potenciales que lean su evaluación se decidan por contratarlo. Sin embargo, mientras que la mayoría de las personas entienden la importancia de las evaluaciones desde el punto de vista de los clientes, muchos contratistas aun no utilizan esta valiosa herramienta de la forma adecuada. Esto quizás se debe a que los contratistas se preocupan sobre cómo obtener evaluaciones positivas, o temen las consecuencias de las críticas negativas. La buena noticia es que las evaluaciones de todo tipo realmente pueden incrementar sus ventas y afianzar la lealtad de los clientes.CONTINUE READING
Homeowners need to feel confident the contractors they choose to provide services are reliable, skilled and trustworthy. Online reviews and word of mouth are some common ways of building trust. Growing your online portfolio and building a list of positive feedback can do wonders for your reputation.
CraftJack’s Reputation Manager can help you manage your online reviews and more to make sure you’re improving customer trust. Learn more.CONTINUE READING
Many contractors recognize how important their reputation is. Some might think that this only has to do with their reputation within the community, but this isn’t the case now. The prevalence of people turning online to find out more about businesses means every contractor needs to think about how their online reputation can impact their business.
Your company’s online reputation can directly impact the business’s financial bottom line. There are several ways this can happen. They all prove that protecting your reputation as a reliable contractor is paramount if you want to maximize the return on your investment.CONTINUE READING
Lead generation can be tricky. Acquiring new customers costs time and money. Word-of-mouth customer referrals generate low-cost, highly qualified leads. Learn how we can help you manage your reputation and turn satisfied customers into organic promotors for your brand.
Homeowners are finding more referrals online. Know what’s being said about your business with CraftJack’s Reputation Manager.CONTINUE READING
Online reviews are one of the most important marketing tools available, whether you offer quality pest control or custom woodworking services. Potential customers tend to trust reviews more than advertisements because they come from real people who’ve used your services. Reviews are also free, making them especially helpful for small teams of contractors that don’t have the marketing budget to compete with big firms. If you want customers to write positive reviews of your business, one of the most important things you can do is focus on quality control.CONTINUE READING
Search engine optimization (SEO) can be a major benefit for small business, but it’s about more than just visibility. Your brand needs the right kind of visibility. Having negative press or reviews online can alter how prospects view you and cause “improved” visibility to backfire, which is what makes online reputation management a crucial and often-overlooked aspect of SEO.
Reputation management is all about shaping and controlling the conversation around your brand. Here, we’ll talk about the potential impacts of your online reputation and how you can optimize it.CONTINUE READING
Service-based businesses have long relied on word-of-mouth marketing (WOMM) for growth. More than 90% of consumers trust recommendations from family and friends more than company advertising. WOMM reaches far beyond verbal referrals to the rapidly expanding digital marketplace. It’s essential to learn how word-of-mouth marketing works and harness its potential to maximize your online presence.
Digital WOMM includes reviews, testimonials, and other informal, user-generated content found on the internet. Without a proactive word-of-mouth marketing strategy, though, your business is at the mercy of whoever publishes an opinion about your service — good or bad. Fortunately, you can be intentional about influencing what current and prospective customers say about you through a variety of online platforms.CONTINUE READING
Getting a negative review of your business can be a frustrating experience, but it doesn’t have to spell doom for your reputation. Learn how to respond to negative reviews in a way that can repair your relationship with that customer and boost your brand too.
Google Business reviews are a key way homeowners learn more about your business. Take control with CraftJack’s Reputation Manager.CONTINUE READING