Online reviews are one of the most important marketing tools available, whether you offer quality pest control or custom woodworking services. Potential customers tend to trust reviews more than advertisements because they come from real people who’ve used your services. Reviews are also free, making them especially helpful for small teams of contractors that don’t have the marketing budget to compete with big firms. If you want customers to write positive reviews of your business, one of the most important things you can do is focus on quality control.
What is quality control? In simple terms, quality control is the process of ensuring that your work conforms to certain specifications. The competence of your employees, the quality of the materials you use, and the work procedures you follow are all aspects of quality control you can use to ensure every job is completed to the highest standard. Show customers you’re committed to quality by following these tips for construction quality management for contractors.
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1. Keep The Job Site Clean
If your job site is a mess, customers won’t be able to assess the quality of your work. A messy job site also increases the risk that equipment or materials will be damaged by people stepping on them or dropping them because they’re in the way. Instruct your workers to put their tools away at the end of the day, store work materials in a safe place, and clean up construction debris as they go along. When you keep a clean job site, your customers will be happier and you’ll have more time to focus on quality control.
2. Use A Job Site Checklist
Construction defects occur for many reasons, including misinterpretation of the plans, the use of unqualified subcontractors, rushing to complete a job on a tight deadline, and failure to complete every step of a building or installation process. To ensure your employees don’t forget anything important, use a job site checklist for every stage of the project, such as preparation, safety checks, project work, and clean-up. Make sure the checklist includes every task your workers need to complete to ensure the project is a success.
3. Promote Safety On The Job
Your employees are more likely to do quality work when they feel safe on the job site. A commitment to safety also prevents damage to work materials and reduces the risk of costly injuries. To promote safety, make sure that every worker — employee or subcontractor — is aware of all possible hazards before stepping foot on the job site. Alert workers to the presence of scaffolding, trenches, exposed wiring, and other hazards that could cause serious injuries.
Once workers arrive on the job site, make sure they wear personal protective equipment at all times. Hard hats can prevent serious head injuries if a worker falls or is hit by an object falling from scaffolding. Steel-toed boots are a must for protecting workers from fractures and other foot injuries. Workers should also use hearing protection and wear goggles when needed. To keep workers safe and improve the quality of their output, make sure your team has access to high-quality tools and equipment. You may save a few dollars by purchasing substandard equipment, but it could put your workers at risk and reduce the quality of your completed project.
4. Download Mobile Apps
Many companies now offer mobile applications to help contractors manage projects effectively. These applications can help you improve the quality of your work in several ways. For example, one of the eight dimensions of quality is aesthetics, or how the work looks when it’s finished. Using apps that help with color matching, tile selection, and other aspects of design can help you improve the aesthetic appeal of your work, maximizing quality and ensuring customers are satisfied.
5. Don’t Skimp On Materials
Performance, reliability, and durability are all important dimensions of quality. Performance refers to a product’s ability to do what it was intended to do, reliability refers to how often a product fails, and durability is the expected life of the product. You can increase performance, reliability, and durability by choosing high-quality materials that are appropriate for their intended use. It may cost a little more to buy high-end materials, but it can also help you improve quality and leave your customers satisfied enough to leave positive reviews of your business.
6. Stick To The Project Scope
Scope creep is a common problem in the construction industry. It can be tempting to keep agreeing to project changes to keep the customer happy and increase your revenue, but unless you also get the customer to agree to move the project deadline, you’ll end up rushing to complete everything on time. Rushing increases the risk of injuries and may leave customers questioning the quality of your work. If a customer wants to add to the project without giving you more time and money to get things done, you’re better off declining the request.
7. Conduct Regular Quality Audits
A quality audit involves inspecting a product, system, or process to determine if it meets certain standards or specifications. These audits are an important aspect of quality control as they can help contractors identify defects before the customer sees them. If you conduct regular quality audits, you’ll have the opportunity to fix flaws before the customer has a chance to develop an unfavorable impression of your business.
Commitment To Quality
Positive online reviews are essential for contractors. By focusing on quality and providing excellent customer service, you can promote your business with free word-of-mouth marketing rather than spending money on expensive advertisements. To further improve your reputation, learn the difference between quality assurance vs quality control, hire the best employees you can find, and work to improve your online reputation as much as possible. Adopting ISO 9000 standards and practicing total quality management can also help convince customers that your work is worth a positive review.