Category Archives: SP Prospects

Learn how to successfully follow up with prospective homeowners in the home service industry. Discover effective techniques and strategies to convert leads into loyal customers.

Following up on leads is a must for any business that wants to increase conversions and revenue. But converting potential customers into actual customers takes some work.

While you might be tempted to push your sales team to knuckle down and grind out that work, it's important to remember there's an art to following up. Call too many times too quickly and you alienate the prospect. Stretch the time between follow-ups too long and potential customers forget about your services or think you don't really care that much.

Good marketing takes strategic thinking and truly getting to know your audience to execute a successful marketing campaign. Marketing tactics can vary from season to season. Different strategies can be used each season to help increase your marketing efforts.

Winter

Winter means hibernation and being cooped up in the house. The winter season is when homeowners take advantage of barely going outside to get extensive indoor home improvement projects done. These can include painting, remodeling, and drywall. During the winter months, people will be searching the web more and going out less. This is the perfect opportunity to step up your digital game. If you don’t have social media accounts, this is a great time to set some up. Start with Facebook and try to engage with your current and potential customers. This is a quick, easy way to create engagement among your company’s fans.

Finding new leads is a vital part of your contracting business. Though, it’s not always easy to do. Maybe you’ve felt stuck lately on where to look for new leads or you’re running out of ideas to try. The good news is that there are still many opportunities for you to find new leads in your area. If you're new to starting a business, check out our Guide To Starting A Successful Painting Business.

Don’t have the app yet? It’s free to download when you join CraftJack. Call us at 866-456-6977 to join.

1. Sort and Filter Customer Requests

Stay organized with the CraftJack Pro App. Our app will organize all your active customer requests and make it easy to see pending estimates and where follow-ups are needed.

How to do this? To sort your customer requests, open the app and go to the LEADS tab, tap the active filter or Filter button at the top of the screen, and select how you want your leads to appear.

After a long, busy year, you might find that things are winding down. It’s the perfect time to refresh yourself on what’s been happening in the industry.

Around this time of year, we start seeing what the predictions are for the new year and what trends will continue. From popular porches to paint colors, here’s the industry news you need to know this November.

Are you looking to win more jobs in your area? Call us at 866-456-6977 to find out how CraftJack can help!

The economy isn’t always on our side and that makes it tough to function and prosper as an individual remodeling contractor or small business owner. Some pros are feeling the pinch from homeowners who are hesitant to spend money fixing up their homes or experiencing the beginning of the slow season.

With winter coming up, it literally pays to have some cost saving options. See practical money-saving methods for all contractors below. Then, when you’re ready to get more homeowner leads, give us a call at 866-456-6977.

Homeowners are looking for contractors online. It’s no longer opinion; it’s fact. According to a recent marketing survey, 97% of consumers use the Internet when researching local services, such as contractors. As such, if you’re not online and using lead generation services, you’re missing out on potential business.

Continue reading to see why you must be using Internet leads to stay ahead of the competition. Then, give us a call at 866-456-6977 to start receiving more qualified homeowner leads today.

A lead can take on many different meanings, largely depending on what industry you’re in. Below, we will cover what an online lead is and what it is not in relation to the home remodeling industry.

Looking for more leads? Call us today at 866-456-6977 to get more reliable leads from real homeowners interested in completing work.

A lead is an individual that expresses interest in a specific service. In this sense, a lead is the initiation of homeowner interest or an inquiry into your services through digital channels. Compare the experience to someone who’s shopping around in your store, collecting information and gauging prices. They’re curious, open to buying and can be convinced or sold to if the interaction goes well. Of course, there’ll be times when a homeowner is ready to complete a project or has an urgent matter, but even so, that doesn’t mean they just want to throw their money at anyone.

Estimates are an important part of the job. They help the customer better understand what they should expect from your services and how to best budget for their project. Of course, there’s a lot to be included to ensure you’re communicating properly.

From materials needed to time spent on the job, roofers have plenty to include when it comes to preparing a proper estimate. Here’s why you need and what to include in your roofing estimate.

Are you looking for more roofing leads in your area? Give us a call at 866-456-6977 to start providing more estimates in your area.

Lead generation is a marathon, not a sprint. It’s not something you can throw $100 at and expect an immediate return of $1,000. While more and more homeowners are remodeling their homes, more and more contractors are entering the arena as well. Therefore, you may not close every single lead you receive from a lead generation service. However, when you take a step back and analyze groups of leads vs. individual referrals, you can see why patience pays off with lead generation.

Ready to receive leads this week? Give us a call at 866-456-6977 to sign up with CraftJack today. Starting July 1, CraftJack will be offering five free leads for pros who prepay $500 (all of which go towards your referrals).