Category Archives: SP Prospects

Did You Know CraftJack Offers 20% Discounts?

Just like your business, we pride ourselves on separating from the pack. We know there are other lead generation companies out there so we work endlessly to show you what makes us unique. Well, one CraftJack-only benefit all our pros receive is our patent-pending speed-to-call discount.

If you’d like to start getting discounts, give us a call at 866-456-6977.

Calling homeowners as soon as they submit the lead vastly improves your odds of closing the sale. To entice our pros to call as soon as possible, we created the speed-to-call discount. All CraftJack contractors that call their leads within 30 minutes of receipt get a 20% discount on that lead!


New Tasks & Trades For 2017

Any small startup hopes to one day become the best in the industry. Back in 2011, we never would’ve assumed we’d grow to the point we’re at today. Well, in an ongoing effort to provide the best possible service for all contractors across the country, CraftJack has released new tasks under our current trades. In addition, 2017 is going to be a big year and as of now, we plan on releasing up to 11 new trades this year!

If you’re looking for new leads in any of the tasks, trades or 21 categories we already supply, give us a call at 866-456-6977.


Construction Forecast 2017

A new year is a time for new beginnings and opportunities. You can better plan for your business this year by looking ahead at what experts are predicting for the year to come.

Last year, we saw the construction industry grow and reported trends show that continuing into 2017. We’ve rounded up a few of the top trends pros need to know in 2017 to help you get ready for the new year ahead.

Are you looking to win more jobs in 2017? Give us a call at 866-456-6977

According to Dodge Data & Analytics, they predict the total U.S. construction starts to grow 5% to $713 Billion, after a brief slowdown in 2016. This is a less aggressive prediction compared to the 13% of overall construction starts forecasted for 2016. Dodge Data & Analytics reports an estimated 1% construction gain in 2016.


2017 CraftJack Updates: More Discounts & Commercial Leads Now Available

CraftJack now offers commercial leads to all contractors!

Since our inception in 2011, CraftJack has solely focused on residential leads. While the residential home improvement market continues to grow, so too does the commercial market. Business owners who need to make updates or repairs to their properties or facilities provide a great opportunity for contractors. Therefore, CraftJack decided the time was right to start offering commercial leads across every one of our categories:


A Year In Review: 2016 Industry Trends

It’s been a year of many ups and downs within various remodeling trades. You may have seen this within your own work, too. Now is a good time to look back at the last year to better plan, as many of this year’s trends are a good indicator of what’s to come in 2017.

As you start to look back at how the year has been with your business, it’s a good idea to observe what the year has brought for the remodeling industry. To help you, we’ve recapped some of the biggest trends we saw in 2016 and a few predictions for 2017.


What Lead Generation Is & What It Is Not

If you’re reading this blog, then you have, are currently or are interested in investing money in lead generation. Nonetheless, depending on your industry, lead generation can mean a world of a difference.

For example, lead generation in the marketing agency arena generally translates to extra traffic to one’s website. Lead generation in the journalism world means obtaining a new source for a story. Lead generation in the home improvement world is, neither.

That is why I am going to explain all there is to know about lead generation in the home improvement arena. I will explain what it is, what it isn’t and a few lead generation best practices.


Video: The Customer Is NOT Always Right

We hear the term that “the customer is always right,” but we are willing to bet many home service professionals can agree that is simply not the case. Whether it’s an abusive homeowner or a landlord who thinks he knows everything about home remodeling, there are plenty of instances where the customer is not right.

In the video below, Noah Mishkin, CraftJack Co-Founder, decided to sit down and discuss five of the most popular instances where the customer is NOT always right.

  1. Inappropriate Situation
  2. Requesting No Permits
  3. Discrimination
  4. Abusive
  5. Refuse to Uphold Terms of Agreement

5 Construction Email Newsletters You’ll Want to Read

Email newsletters are great because they’re filled with content topics that interest you and delivered to your inbox in seconds. They’re typically free of charge and an easy way to keep up to speed with what’s going on in your industry or trade.

As a business owner and leader, you should be expanding your industry knowledge and challenging yourself daily. There are five construction email newsletters that you should consider subscribing to, based on the content and benefits outlined below.


Best Forms Of Advertising For Home Improvement Contractors

Marketing is not a one size fits all idea. Just because one marketing idea worked for Company A, that does not mean it will work for Company B. As such, different companies need flexibility when it comes to advertising. If banners are not working, try social media. If SEO is not working, try lead generation. The list of advertising tactics goes on and on.

Nonetheless, there are five forms of advertising that have worked time and time again for home improvement contractors. As such, these five methods are the most effective when it comes to contractor marketing.


6 Contractor Sales Tips That Will Help Win The Job

Your sales strategy is just as important as the actual hands-on work you do. Why? Because the way you communicate what you can do for the customer is the way you’ll land the job. Sales are incredibly important for any business owner. Knowing your best approach will help to win new jobs and gain referrals.

However, not everyone is great at selling. But, with a few easy tips and techniques, you can gain new business in no time at all.