Category Archives: Lead Generation

Getting good contractor leads is one of the most important things you can do for your business. While locating leads for home improvement and repair businesses can seem like a daunting task, there are ways to find well-qualified leads that generate a steady stream of business for your company.

Working with the best lead generation websites for contractors can potentially put you in touch with thousands of promising potential customers in your area, all within your service area and in need of the services you offer.

Looking to improve your sales game as a home improvement contractor? Check out these top eight tips for success, from establishing a sales process to being likable.

As a business owner, you have to hire the right people, keep the books in order, handle customer service issues, and so much more. If you want your business to generate revenue, you also have to market your services consistently. Marketing is what makes people aware of your company and helps them understand why they should hire you instead of one of your competitors. If your marketing efforts need a boost, apply these eight sales tips for contractors.

Buying leads is a well-established form of marketing that is a necessity for many small businesses to increase sales and bring in new customers. Marketing is crucial to winning projects, but unfortunately, it doesn’t come without a cost. In order to accurately analyze your data, you should consider the second life that your leads have.

To ensure you are effectively spending your marketing budget, it’s important to periodically examine how much you spend per job earned. Looking at the cost per job is more beneficial than cost per lead because it allows you to compare the money you spend to the money that is coming in. Remember, a lead doesn’t necessarily mean a customer. And on the flip side, one lead could land you multiple jobs.

Let’s face it. Not all contractors are as diligent as they should be when following up with leads. Often, contractors lose jobs to other contractors with stronger follow-up processes, throwing away thousands of dollars of potential revenue.

Here are four ways contractors can improve their follow-up process to schedule more estimates and close more leads:

1. Call your leads faster. One of the main reasons home improvement contractors lose leads is that they are too slow to make the first call. When a homeowner is looking to start a home improvement project, they typically reach out to many contractors for answers to their questions and estimates.

Are you a Florida contractor looking for more roofing leads? Learn how to expand your marketing efforts to bring you the leads you need and how using a lead generation service like CraftJack can help connect you with Florida homeowners who need your services.

Roofing work is a critical part of maintaining a home, and the U.S. Bureau of Labor Statistics predicts demand for this service is unlikely to change over the next 10 years. With the industry sitting in a period of stability, it's more important than ever to take the lead generation steps needed to secure the roofing jobs that support your business. In Florida, a state known for extreme weather events, roofing leads can come from different sources, depending on your service area. Learn all about finding success in increasing your leads as a Florida roofing contractor.

Find more remodeling leads with CraftJack. Business is booming for home renovators, but only for brands that are visible and easy to find. Let us do the hard work of generating leads so you can focus on winning bids and completing jobs.

As the price of property continues its endless trend upwards, the potential for remodeling contractors to find work is soaring. However, high demand from the public and a schedule full of jobs aren't the same thing. To reach potential customers, you need to deploy a variety of tactics to ensure your brand is visible and your online presence inspires people to choose you over your local competitors.

Homeowners are aware that one of the easiest ways to change the look of a room or feature is by changing the color. For some, painting a room is keeping up with the hottest styles. For others, it’s about freshening up an old look. If you're new to starting a business, check out our Guide To Starting A Successful Painting Business.

Painting industry trends show that most homeowners are eager to hire for their next paint project, for both interior and exterior tasks. For painting pros, not only will understanding the latest trends within in the industry help your business, but understanding what customers want will help you win the job. See what painting industry trends you should be paying attention to.

For painters, new local leads are essential for business growth. But, knowing where to look for those local leads can be difficult. It’s likely there are a few ways to find new painting leads in your area that you may not have tried. If you're new to starting a business, check out our Guide To Starting A Successful Painting Business.

Texas homeowners are looking for painters to help in their homes. If you’re a painting pro in Texas, these are the customers you’re looking for. Here are a few tips on how to find more painting leads in Texas.

Are you a painting pro looking for more leads in your area? You’ve come to the right place. CraftJack is here to help your painting business grow. While you may already use other tactics like social media or referrals, a lead generation service is always a great way to connect with homeowners who are in need of your services.

However, not all lead generation services are the same. At CraftJack, we want our contractors to have the best of the best, which is why we provide you with a lead generation service that stands apart from the rest.

Deciding whether lead generation is right for your home service company can be challenging with all the myths and half-truths out there. Discover the top 10 misconceptions about lead generation, its advantages and how to win bids like a true pro. 

Becoming an entrepreneur is a real possibility for anyone who's mastered their skill set, has a relentless work ethic, and is determined to succeed despite any setback. For home service professionals, starting a company and succeeding in your local area is easier than ever thanks to the internet. However, there's a lot of misinformation out there, especially regarding lead generation.