Find more remodeling leads with CraftJack. Business is booming for home renovators, but only for brands that are visible and easy to find. Let us do the hard work of generating leads so you can focus on winning bids and completing jobs.
As the price of property continues its endless trend upwards, the potential for remodeling contractors to find work is soaring. However, high demand from the public and a schedule full of jobs aren't the same thing. To reach potential customers, you need to deploy a variety of tactics to ensure your brand is visible and your online presence inspires people to choose you over your local competitors.
In this article, remodeling company owners can find out how to get more leads with CraftJack. Plus, you'll discover the benefits of lead generation and learn a variety of other ways to get more leads and grow your business.
Looking for more remodeling leads? Sign up with CraftJack today to connect with homeowners looking to hire a remodeling pro.
What Is Lead Generation?
Lead generation is the process of sourcing contact details of your remodeling company's target audience. Ideally, leads should be found in real time, meaning the people have recently shown interest in home renovation services. Once you have a lead, your aim is to get in touch with them and convert them into a loyal, long-term customer.
Keep in mind that on the one hand you have lead generation efforts, but on the other are your online presence and interpersonal skills. Even if you spend plenty of time and money on lead generation, you won't convert them unless your website, online reviews, social media listings, and customer service skills are on point. When you get these elements right and use lead generation sites for remodeling contractors, the sky's the limit.
Why Are Leads Essential For Contractors?
If you've sat around waiting for customers to come to you, you're missing out on tons of revenue. Even if you're cold calling or simply relying on traditional, offline marketing efforts, your business is at risk of becoming irrelevant as consumers rely increasingly on the internet for researching and making purchases.
Lead generation is the go-getter's way of doing business. It places contact details of relevant parties in your hand, so all you have to do is convince them that you're the best remodeling company for the job. But the real beauty of lead generation? Even if you don't win every job you bid on, you're increasing brand awareness and getting your name out there. Say you were the second choice for a customer, and the remodeling company they went with did a substandard job — they'll turn to you.
Lead generation drives organic, relevant traffic to your website. You can even use website analytics to peep into what people do on your page, find the pages that make them take action, and gain insight into what makes them bounce.
The CraftJack Way
There are practically endless lead generation websites for remodeling companies out there, but CraftJack has earned a reputation for excellence by going the extra mile. We deliver unique benefits to every pro we partner with and boast the highest available quality leads. Below is a breakdown of the various reasons contractors prefer working with us compared to other lead generation websites.
We take a lot of the legwork out of lead generation by automating wherever possible. All our pros get their own lead manager dashboard, which is a central hub where you can organize leads, filter leads, upload your portfolio, manage your budget, toggle your service area, and more.
The CraftJack Pro App
Forget about waiting until you have time to sit down in front of a computer to find and manage your leads. With the Pro App, you can win jobs on the go, in between projects, or during any free time you find. Remodeling contractors love our app because alerts pop up in real time and they can conduct admin from anywhere.
Qualified Real-Time Remodeling Leads
There's no denying that our leads are of a higher quality than other lead gen sites for remodeling contractors. This is because we take the time to qualify them before sending them on to you, making sure contact details are legitimate and the customer is currently seeking remodeling services.
Dedicated Account Manager
Not only do we provide you with all the tools you could need to grow your remodeling company, we provide a dedicated account manager to ensure you get the most out of CraftJack. If you have any questions or concerns or need advice, they're on hand to help.
When you choose a restaurant, hotel, or company to buy a product from, there's a good chance you use reviews to decide who to spend money with. Your potential customers are no different, so reviews are one of the most important ways to stand out and win jobs. In addition to all of the above, we send automated prompts for customers to review your work. Contractors with higher ratings win more work — and it's easy to get great reviews provided you deliver excellent customer service and do a great job.
The CraftJack Toolbox
While our pros get access to the above, everyone can use the CraftJack Toolbox to win more work and grow their business. If you're still unsure about whether to invest in our lead generation services, check out the blog to gain insight into our expertise and use the tips to take your business to the next level.
Benefits Of CraftJack Leads
Now that you know what CraftJack can do, let's look at the benefits working with us delivers to your remodeling company.
Trade-Specific Leads For Contractors
Another reason we stand out from run-of-the-mill lead generation sites for contractors is that our leads are trade-specific. We'll never give a remodeling contractor a random lead for a painter or carpenter. In fact, we let our pros drill down even further into their target audience by letting them choose specific categories of interest. For example:
- Bathroom remodeling
- Kitchen remodeling
- Home additions
- Basement renovation
- Home repairs
- Countertops and cabinetry
- Home appliances
More Cost Effective Than Paid Ads
The cost of paid ads racks up very quickly, and they don't deliver better results than lead generation. In fact, most people skip the paid ads at the top of search results. Not only is lead generation more cost effective than PPC, it's a more direct route to people in your area who are seeking remodeling services in real time.
Lead generation is a two-way street with an added bonus for contractors: data-based insights into customer behavior. You might see a trend in engagement where people ask for a service you don't yet provide. This provides an opportunity to expand into a new market, safe in the knowledge demand exists.
Of course, a well-executed lead generation strategy helps you make more money. If your website, social media, CraftJack profile, reviews, and bid are appealing, you're going to win way more jobs than before. The potential for growth is huge and requires minimal up-front investment.
If you've only recently set up your business, filling your books might seem like an unrealistic task. With lead generation, you gain more visibility. Using a well-established, popular site like CraftJack is a hack for increasing awareness of your remodeling company.
Social Media Engagement
After you contact a potential client with a proposal, they'll probably head straight to your website and social media pages. If you've got awesome content on Facebook, Instagram, or TikTok, visitors will get a great impression of your brand, see your work firsthand, and potentially interact with your page.
More Reviews Of Your Remodeling Company
You can never have too many good reviews. One of the reasons we're so popular is that we provide an extra space for customers to leave reviews and let other people know how great your company is. As you continue to use CraftJack, win more jobs, and get more great reviews, winning bids becomes easier and easier.
Automation Reduces Admin Time
With the Pro App, automated review requests, and lead manager dashboard, you can wave goodbye to trying to keep track of spreadsheets or paper records to manage leads. Being able to use the app on the go and take advantage of CraftJack's digital tools, you reduce admin time and have more opportunity to focus on growing your business.
How To Generate Leads
Lead generation is the fastest and most effective way to get the contact details of people looking for remodeling contractors in your local area in real time. However, it's not the only approach worth taking. Most professionals find that a combined approach works best, and some of the following suggestions work well alongside lead gen efforts.
Your website is like a brick-and-mortar storefront with a major added bonus: analytics. Being able to track user behavior gives you unparalleled insight into which elements of your site convert customers and which areas make them leave. This allows you to refine your site to make it more appealing and convert more leads.
Optimization includes web design, SEO, engaging copy, landing pages, calls-to-action, and plenty of photos showing your team and work in their best light.
Google Business Profile
Your Google Business Profile is one of the most valuable ways to gain trust and recognition. When you claim and optimize your profile, your business details pop up in the sidebar on the right-hand side of Google's search pages. There are a number of ways you can use this tool together with lead generation to gain brand authority and reach more people.
Real Estate Partnerships For Remodeling Contractors
One of the best ways to find leads as a remodeling contractor is by developing a long-term partnership with real estate agents. Whether you work on the tenant side with a real estate company or focus more on refits for new homeowners, this type of partnership can be a gold mine.
Email marketing is one of the most effective ways to keep your brand fresh in existing customers' minds and develop long-term relationships with them. Sending handy tips, ideas, and industry news can help them even when they're not directly in contact with you. Get this right and your company will always be their first thought when they need work done at home or a friend asks for a recommendation.
There are plenty of tried and tested marketing techniques that are well worth remodeling contractors considering:
- Promotional materials: Decals, door hangers, brochures, flyers, and direct mail are still effective methods of attracting leads. Ensure your imagery is clean, modern, and in line with your brand and target audience's preferences and you can use promotional materials to win more jobs.
- Networking: Trade shows and opportunities to work with other contractors are great ways of winning jobs. For example, you can partner with a general contractor and send each other jobs you're unable to do.
- Merchandise: Key rings, pens, caps, and mugs are great gifts to give your customers and can keep you fresh in their minds for years to come.
- Referrals: Referrals will always be a highly effective lead generation strategy for remodeling companies. Never be too shy to ask happy customers to tell their friends about the work you did, and consider offering an incentive to make it worth their while.
Grow Your Remodeling Business With CraftJack
With CraftJack, there are no membership fees. You pay only for the leads you receive and get access to potential customers looking for remodeling pros in your local area. Take our quiz today to see if lead generation is right for your remodeling business.