Author Archives: Ross Gordon
As a member on a number of contractor forums, it seems that every day another user posts the same question: “What is the best lead generation site for contractors” or “Has anyone tried?”
These types of posts tend to get replies ranging from flattering to furious. XYZ Contractor swears by a company while ACME Contractor swears AT the same company and Joe The Plumber damns ALL lead generation companies to hell.
So, who should you listen to?CONTINUE READING
We are excited to announce some major changes to the CraftJack Lead Manager. These changes will provide you with more tools to win jobs and track your results as well as earn more discounts through CraftJack.
The new dashboard on the CraftJack Lead Manager is designed to give you a better overview of your account. In the new dashboard you will see:
- Your last payment amount and your current balance due.
- An overview of new leads you have not yet called.
- Upcoming scheduled estimates.
- On overview of your last 30 days (leads, spend, average quote, average job).
- Recent reviews received from homeowners.
- Recent marketing tips from our blog.
- Recommendations on updating your profile.
Well, 2011 is behind us. Smart contractors will look back on 2011 and spot trends in their industry so they can make changes for 2012. And we wanted to help by providing some demographic data for all the house painting leads we received in 2011.
Here is a breakdown (highlights below the chart):
Total Leads: 24,724 – 12,208 female (60%), 8,047 male (40%)Most Common age: 34-44Top 4 states: California (13%), Texas (7%), Florida (7%), New York (7%)Most Common home market value: $100k-$250kHome ownership: 86%Marital status: 54% marriedCONTINUE READING
Ah, the winter. A festive season full of holiday joy, family bonding, and gift giving. And while gift giving tends to mean the high-point for many retail stores, it also means a major dip in home improvement spending.
November through January tend to be the slowest three months for almost every home improvement trade as people save their money for holiday gifts. Add to that the fact that the winter makes it near impossible to do any exterior home work in many parts of the country and you can understand why your lead volume drops this time of year.CONTINUE READING
If you are a home improvement contractor, chances are you get a good number of sales calls, emails, postcards from a lead generation company trying to sell you their leads.
Assuming that a lead generation site is a good strategy for your business, you may be wondering how to decide which company is right for you. Here are some important things to consider when working with a home improvement lead generation company.
This is always an important factor. How much does each lead cost for you service? There can be a wide range of prices among lead generation companies for the same service. So one company may charge $45 for a painting lead while another may charge $29.CONTINUE READING
One of the technologies we offer contractors who use CraftJack is the ability to automatically track every call they make to each lead. This makes it easier for contractors to keep track of which leads have been called, when the last call was, and how long it took them (or their sales team) to make the first call. In the future it will let our system help contractors improve their follow up process by analyzing call data.
Today I was browsing through the call logs in our system. I was shocked when I saw a call that a contractor made to a lead we sent them that lasted 105 minutes!CONTINUE READING
With over 1.3 billion accounts and 145 million daily users, Twitter is one of the most popular social media platforms around. Bite-sized content draws user in who are looking for news, humor, and information from their favorite businesses and brands. If you’re a contractor looking to connect with your audience, learn the latest in the industry, and network with other professionals in field, you should be on Twitter too!CONTINUE READING
Let’s face it, when it comes to following up with leads, not all contractors are as diligent as they should be. Often times contractors loose jobs to other contractors with stronger follow-up processes, throwing away thousands of dollars of potential revenue.
Here are four ways contractors can improve their follow-up process to schedule more estimates and close more leads:
1. Call your leads fasterOne of the main reasons home improvement contractors lose leads is because they are too slow to make the first call. When a homeowner is looking to start a home improvement project they typically reach out to a number of contractors for answers to their questions and estimates for their project.CONTINUE READING