Author Archives: Noah Mishkin

What Are Soft Costs in Construction? | CraftJack

Understanding soft costs in construction can help you create accurate budgets and set profitable prices. Learn more and grow your leads with CraftJack.

Soft costs in construction are costs indirectly related to construction projects. These expenses don't typically arise from the physical structure being built or the construction process. Thus, soft costs are often easy to overlook or underestimate. Soft costs usually take up about 30% of total expenses, but they play a major role in the management and outcome of the overall project.


15 Must-Have Carpentry Tools for Contractors | CraftJack

Unlock your contractor business's potential with our list of must-have carpentry tools. Enhance your efficiency and improve work quality. Learn more now!

Running a successful contracting business often comes down to having the right tools for the job. From a simple hammer to complex power tools, the arsenal of a carpenter dictates the quality and efficiency of their work. In this guide, we'll outline the must-have carpentry tools every successful contractor should consider.

Perhaps the most effective tool of all, however, is lead generation. As the leading lead generation website and app for contractors, CraftJack is here to help you set yourself up for success. Start connecting with new customers today through the CraftJack Pro app and put those carpentry tools to use.


Power of Reviews: Why They Matter for Home Service Business Owners

Discover the importance of reviews for home service businesses and learn how to use them to your advantage. Build trust, create context, and provide additional information for potential customers with unbiased opinions. 

Online reputation management is something contractors often neglect, but it's essential to the long-term growth and sustainability of a business. Building up an extensive list of positive reviews can help make your company appear more trustworthy to potential customers. But how can you maximize the impact of positive reviews, and what should you do about negative ones?


Top 8 Successful Sales Tips for Contractors

Looking to improve your sales game as a home improvement contractor? Check out these top eight tips for success, from establishing a sales process to being likable.

As a business owner, you have to hire the right people, keep the books in order, handle customer service issues, and so much more. If you want your business to generate revenue, you also have to market your services consistently. Marketing is what makes people aware of your company and helps them understand why they should hire you instead of one of your competitors. If your marketing efforts need a boost, apply these eight sales tips for contractors.


The Art of Following Up

Learn how to successfully follow up with prospective homeowners in the home service industry. Discover effective techniques and strategies to convert leads into loyal customers.

Following up on leads is a must for any business that wants to increase conversions and revenue. But converting potential customers into actual customers takes some work.

While you might be tempted to push your sales team to knuckle down and grind out that work, it's important to remember there's an art to following up. Call too many times too quickly and you alienate the prospect. Stretch the time between follow-ups too long and potential customers forget about your services or think you don't really care that much.


How Can You Save For Retirement As An Independent Contractor?

Retirement planning is an important part of preparing for the future, regardless of career objectives. For independent contractors who don't have the advantages of employer-sponsored retirement opportunities, making sure needs are covered can take a little more coordination. However, this doesn't mean retirement can't be in the cards; there are plenty of avenues for self-employed individuals to consider. 

From putting away the proper amount early in a career to the savings benefits of tools specifically for independent contractors, such as solo 401(k)s and SEP IRAs, it's possible to put aside enough money for the retirement of your dreams. 


Establishing A Strong Online Presence: A Guide For Small Home Service Businesses

Thanks to advances in technology, small home service businesses now have a much easier time connecting with potential customers. Even better, you don't have to spend as much as your competitors to grow your business. Online marketing isn't free, but it's much less expensive than buying television advertisements or placing ads in local newspapers or magazines, evening the playing field for home service contractors worldwide.

If you're not sure how to get started, review this guide to establishing an online presence for small home service businesses. You'll learn why it's so important to have an online presence and what you can do to make sure potential customers know about your company and its services.


Four Ways To Improve Your Follow-Up Process

Let’s face it. Not all contractors are as diligent as they should be when following up with leads. Often, contractors lose jobs to other contractors with stronger follow-up processes, throwing away thousands of dollars of potential revenue.

Here are four ways contractors can improve their follow-up process to schedule more estimates and close more leads:

1. Call your leads faster. One of the main reasons home improvement contractors lose leads is that they are too slow to make the first call. When a homeowner is looking to start a home improvement project, they typically reach out to many contractors for answers to their questions and estimates.


How To Find More Roofing Leads In Florida

Are you a Florida contractor looking for more roofing leads? Learn how to expand your marketing efforts to bring you the leads you need and how using a lead generation service like CraftJack can help connect you with Florida homeowners who need your services.

Roofing work is a critical part of maintaining a home, and the U.S. Bureau of Labor Statistics predicts demand for this service is unlikely to change over the next 10 years. With the industry sitting in a period of stability, it's more important than ever to take the lead generation steps needed to secure the roofing jobs that support your business. In Florida, a state known for extreme weather events, roofing leads can come from different sources, depending on your service area. Learn all about finding success in increasing your leads as a Florida roofing contractor.


10 Ways To Increase Your Maid Service Business Revenue

Learn how to grow your maid services business and increase your revenue with these clear and actionable tips, including marketing, value-added services, and more.

Maid services are very much in demand, but it can be a difficult industry to get started in. If you run a home cleaning service and you're struggling to make it a sustainable business, you may need to start thinking outside of the box when it comes to lead generation and how you differentiate yourself from your competitors. If you're not a marketing professional, it's natural to struggle with the idea of value-added services and marketing. What is a job referral? Do you know what your unique selling point is? We're here to help you understand those topics and how to grow your business. You can start finding more home cleaning service leads in your area today. Sign up with CraftJack to get started.